sylvie dewaele - storytelling vs. storydoing
DESCRIPTION
TRANSCRIPT
![Page 1: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/1.jpg)
TBWA!
storytelling !vs !
storydoing!
![Page 2: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/2.jpg)
TBWA!
![Page 3: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/3.jpg)
TBWA!
L’invitation au voyage, created by the photographer and director duo Inez and Vinoodh, produced in a series of six images and a film in the world’s greatest museum, the Louvre.
![Page 4: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/4.jpg)
TBWA!
Story as a tactic.
![Page 5: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/5.jpg)
TBWA!
![Page 6: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/6.jpg)
TBWA!
Story as a strategy.
![Page 7: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/7.jpg)
TBWA!
# PURPOSE
![Page 8: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/8.jpg)
TBWA!
People don’t buy what you do,!they buy why you do it. !Simon Sinek
![Page 9: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/9.jpg)
TBWA!
![Page 10: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/10.jpg)
TBWA!
![Page 11: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/11.jpg)
TBWA!
![Page 12: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/12.jpg)
TBWA!
![Page 13: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/13.jpg)
TBWA!
![Page 14: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/14.jpg)
TBWA!
![Page 15: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/15.jpg)
TBWA!
![Page 16: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/16.jpg)
TBWA!
Inspire and develop the builders of tomorrowOur ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future – experiencing the endless human possibility.!
![Page 17: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/17.jpg)
TBWA!
![Page 18: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/18.jpg)
TBWA!
# RELEVANCE
![Page 19: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/19.jpg)
TBWA!
![Page 20: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/20.jpg)
![Page 21: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/21.jpg)
![Page 22: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/22.jpg)
TBWA!
![Page 23: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/23.jpg)
TBWA!
![Page 24: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/24.jpg)
TBWA!
# AMBITION
![Page 25: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/25.jpg)
TBWA!
PersonalRelevance
PersonalRelevance
INTRUSIVE INTRUSIVE
BUSINESS
AS USUAL
EVENTS
DESTINATION/
MEDIANEWS
The audience is not brought to you or given to you. It’s something that you fight for. You can forget that, especially if you’ve had some success. It demands a consistency of thought, of purpose and of action over a long period of time.!Bruce Springsteen!
![Page 26: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/26.jpg)
TBWA!
Red Bull: 20 years of doing!
![Page 27: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/27.jpg)
TBWA!
![Page 28: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/28.jpg)
TBWA!
since 2008!
![Page 29: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/29.jpg)
TBWA!
# NON LINEAR
![Page 30: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/30.jpg)
bringing Happiness one action at a time!
![Page 31: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/31.jpg)
!
broadening the scope of Happiness!
![Page 32: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/32.jpg)
TBWA!
through cans and bottles!
![Page 33: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/33.jpg)
TBWA!
to product innovation!
![Page 34: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/34.jpg)
TBWA!
![Page 35: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/35.jpg)
TBWA!
![Page 36: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/36.jpg)
TBWA!
A platform detailing the problems the world is facing, the solutions IBM is working on and an invite for people,
businesses and governments to work together!
![Page 37: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/37.jpg)
TBWA!
CSR program!
![Page 38: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/38.jpg)
TBWA!
Brussel Mobiliteit was one of the 16 cities to be selected out of more than 100 in 2014 and will be hosting an IBM team!
![Page 39: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/39.jpg)
TBWA!
sponsorships - Wimbledon!
![Page 40: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/40.jpg)
TBWA!
![Page 41: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/41.jpg)
TBWA!
![Page 42: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/42.jpg)
TBWA!
PersonalRelevance
PersonalRelevance
INTRUSIVE INTRUSIVE
BUSINESS
AS USUAL
EVENTS
DESTINATION/
MEDIANEWS
storydoing!
![Page 43: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/43.jpg)
TBWA!
![Page 44: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/44.jpg)
TBWA!
![Page 45: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/45.jpg)
TBWA!
!
![Page 46: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/46.jpg)
TBWA!
Geef uw mening opkbc.be/alleskanbeter
02KBC0096-00_Campagneaffiche_950x630.indd 1 18/03/14 16:25
10 000 vragen om ondernemersin uw buurt vooruit te helpen.
02KBC0096-00_Campagneaffiche_950x630.indd 2 21/03/14 15:14
![Page 47: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/47.jpg)
TBWA!
![Page 48: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/48.jpg)
For the leader, storytelling is action oriented – a force for turning dreams into goals and then into results. Harvard Business Review – The Four Truths of the Storyteller!
![Page 49: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/49.jpg)
TBWA!
Communications! Purpose driven!
COMMUNICATIONS!
PRODUCT / SERVICE!
BUSINESS !
= 1 LEVEL OF STORYTELLING! = 3 LEVELS OF STORYDOING!
STORYTELLING! STORYDOING!
![Page 50: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/50.jpg)
TBWA!
3rd level COMMUNICATIONS!
2nd level PRODUCT / SERVICE!
1st level BUSINESS !
1.!
COMMUNICATIONS AS A STARTING
POINT!
![Page 51: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/51.jpg)
TBWA!
3rd level COMMUNICATIONS!
2nd level PRODUCT / SERVICE!
1st level BUSINESS !
2.!
BUSINESS AS A STARTING POINT!
![Page 52: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/52.jpg)
www.disruptionworks.be
![Page 53: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/53.jpg)
TBWA!
![Page 55: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/55.jpg)
Thank you!!
![Page 56: Sylvie Dewaele - Storytelling vs. Storydoing](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546c931aaf79592c498b6628/html5/thumbnails/56.jpg)
TBWA!
Copyright in this proposal remains the property of TBWA and this document may not be reproduced in whole or part without agreement. Information and ideas in this proposal are given on a ‘commercial in confidence’ basis and are for the exclusive use of the company named above and may not be communicated to any third party without the consent of TBWA.!
!
Costs and timings contained in this proposal are estimates only (unless otherwise indicated) and do not necessarily form a contract or a formal quote to undertake work. Costs and timings may be the subject to revision and only formal written quotes can be taken to represent TBWA’s agreement to undertake work at specific prices and within specific timings.!