story + process

/story + process

/story + process— Bora Kim

story + process / BORA KIM

I believe a design can tell a story that contains unexpected, simple,

and emotional twists but with concrete details. Creativity inspires me

to experiment with new approaches to a problem. They lead to

innovation and problem solving. Behind every creative design, there

is a memorable story. Consistency of design elements in the message

that is communicated, all parts of the design are in harmony, and copy

is written with a consistent voice are essential in the design process

in order to visualize the whole story and consistently communicate the

same or similar simple message.

/ concept

page / 002.003

01

04

0702

05

0803

06

09

DR. BECKER’S BITES

EMERGENCY

DSQUARED2 HUMAN CLONE

COLUMBIA

ANIMAL INSTINCT NOKIA MEN’S COSMETIC

BREAKING OBJECTS

CHAKA’S MMM SAUCE

/006 - 017

/050 - 063

/094 - 107/018 - 035

/064 - 077

/108 - 123/036 - 049

/078 - 093

/124 - 139

/selected works


page / 004.005

/design is an opportunity to continue telling the story, not just to sum everything up. – Tate Linden

01

category / PACKAGING


/ typeface

ROSEWOOD, SERIFA

/class

PACKAGE DESIGN 3

/instructor

THOMAS MCNULTY

/semester

2011 SPRING

/ key adjective

warm

health conscious

family-like

tasty

approachable

pleasant

friendly

pharmaceutical

/ the story

/ the process

project 01/ DR. BECKER’S BITES

Create the brand that gear towards pharmaceutical aspect but also

retain its home-like quality. What I did for packaging was creating

something new that speaks of high-quality and health care dog food.

Since their original packaging made of plastic and vinyl which didn’t

have those appeal, I changed them to aluminum cans, paper bags,

and glass instead. Also, I created a vintage style to evoke a certain

friendliness and warmth for the brand’s personality.

To expand the line of “Dr. Becker’s Bites” with products that focus

on good health for all types of dogs with various diet systems. To

define the fine taste of these treats, give the brand a new look that

is fresh, friendly and approachable yet serious about animals health.

page / 006.007


page / 008.009


page / 010.011

Dr. BEcker’s


page / 012.013

Dr. BEcker’s

multi vitamin200 cabs IN

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Product of USA

RECYCLABLEALUMINUM

VITAMIN GEL IS FORMULATED WITH OMEGA-6 AND OMEGY-3 FATTY ACIDS

0 236000 29145

Supplement FactsServing Size:Serving Per Container:

25 Drops (1ml)200

% DVAmount Per Serving

Proprietary Blend

Other Ingredients: Purified water, Glycerin.Daily Value not established

AlfalfaOatDandelionKelpParsleyMarshmallowChickweedStinging NettleAsian GinsengYuccaOregon grape

20mg20mg20mg20mg20mg10mg10mg10mg10mg10mg13mg



Dr. BEcker’s

NET WT 12OZ (340G)

INGREDIENTS:Beef Liver, Bison Liver, Chamomile, Rhodiola and L-Theanine

SAFETY INFORMATION:Keep out of reach of children. Store in a cool, dry place. This product is intended for intermittent or supplemental feeding only

DIRECTIONS:Dogs under 40lbs-1 chewable wafer, Dogs 40-80 lbs-2 chewable wafer, Dogs 80+lbs-3-4 chewable wafers. Up to 3 month supply depending on daily use.

PRODUCT DESCRIPTION:Canine Multi-Vitamin Wafer is a vitamin and mineral supplement complex containing nutrients often lacking in pet food and helps to promote normal growth and longevity for dogs everyday needs.

Sto

re i

n a

coo

l, d

ry p

lace

Product of USA

RECYCLABLEALUMINUM

CHAMOMILE, RHODIOLA, L-THEANINEAND THREE NATURAL SUPPEMENTS

0 236000 29145


25 Drops (1ml)5

% DV

Amount Per Serving

Proprietary Blend


Inositol 100 mg/serving (max)Olive Leaf 100 mg/serving (max)Cat’s Claw 223 mg/serving (max)

Guaranteed Analysis:Crude Protein (min) Crude Fat (min)Crude Fiber (max)Moisture (max)

60%5.5%1%11%

www. DrBeckersBites.comSt. Anne, IL 60964

If you are looking for a tasty, healthy, pure meat treat for your four-legged friend, then you’ve come to the right place! Our treats are made from 100% USDA inspected (human grade) beef and bison liver and heart with absolutely NO GRAIN of ANY kind! That’s right… there is not one ounce of filler added to our treats, thereby giving a “true” definition of what an “all-natural” or “holistic” treat should be. Created for healthy pets who naturally crave the taste of pure meat, our treats are also ideal for pets dealing with obesity, allergies, kidney/liver issues, diabetes, cancer, and other health-related issues.

OUR COMMITMENT TO YOUR PET’S HEALTHDr. Becker’s Bites is paving the way as we step into the next generation of treats focusing on particular health issues of our dogs and cats. Integrating natural herbs and supplements into the treats, our Solutions Bites provide an exceptional addition to an existing diet designed to improve your pet’s overall health and well-being.

SOLUTIONS LINE

Immune Solutions Shaker

Dr. BEcker’s

Wholesome

for your friend.• High Quality Ingredients• Fortified With 12 Vitamins And Minerals• Deliciously Crunchy• Promotoes Good Oral Care and Fresh Breath

Goodness

Dr. BEcker’s

net we 340g (12 oz.)

The hard crunchy texture biscuits can help clean teeth and freshen breath

Freshens Breath!Cleans Teeth!

The Joy of Snack Time, Everyday!

Product of USA0 236000 29145


20 pieces (15g)23

Amount Per Serving

Proprietary Blend


Chamomile 56 mg/serving (max)Rhodiola 45 mg/serving (max)L-Theanine 89 mg/serving (max)

Guaranteed Analysis:Crude Protein (min) Crude Fat (min)Crude Fiber (max)Moisture (max)

60%5.5%1%11%

Guaranteed Analysis:Crude Protein (Minimum)Crude Fat (Minimum)Drude Fiber (Maximum)Moisture (Maximum)Calcium (Minimum)Calcium (Maximum)Phosphorus (Minimum)Copper (Minimum)Zink (Minimum)Iodine (Minimum)Vitamin A (Minimum)Vitamin D (Minimum)Vitamin E (Minimum)Riboflavin (Minimum)Pantothenic Acid (Minimum)Vitamin B₁₂ (Minimum)Choline (Minimum)

15.0%5.0%3.5%12.0%0.8%1.5%0.65%2.8 mg/kg70 mg/kg1.5 mg/kg1950 IU/ kg160 IU/kg50 IU/kg2.0 mg/kg8 mg/kg0.018 mg900 mg/kg

Wit

h v

it

amins & Minera

ls fo

r your Healthy D

og!

12

If you are looking for a tasty, healthy, pure meat treat for your four-legged friend, then you’ve come to the right place! Our treats are made from 100% USDA inspected (human grade) beef and bison liver and heart with absolutely NO GRAIN of ANY kind! That’s right… there is not one ounce of filler added to our treats, thereby giving a “true” definition of what an “all-natural” or “holistic” treat should be. Created for healthy pets who naturally crave the taste of pure meat, our treats are also ideal for pets dealing with obesity, allergies, kidney/liver issues, diabetes, cancer, and other health-related issues.

OUR COMMITMENT TO YOUR PET’S HEALTH

Dr. Becker’s Bites is paving the way as we step into the next generation of treats focusingon particular health issues of our dogs and cats. Integrating natural herbs and supplements into the treats, our Solutions Bites provide an exceptional addition to an existing diet designed to improve your pet’s overall health and well-being.

SOLUTIONS LINE

INGREDIENTS:WHEAT FLOUR, WHEAT BRAN, MEAT AND BONE MEAL, MILK, WHEAT GERM BEEF FAT (PRESERVED WITH TOCOPHEROLS), SALT, DICALCIUM PHOSPHATE, NATURAL FLAVOR, CALCLUM CARBONATE, BREWERS DRIED YEAST, MALTED BARLEY FLOUR, SODIUM METABILSULITE (USED AS A PRESERVATIVE), VITAMINS & MINERALS (CHLORIDE, ZINC SULFATE, VITAMIN E SUPPLEMENT, D-CALCIUM PANTOTHENATE,VITAMIN A SUPPLEMENT, COPPER SULFATE, ETHYLENEDLAMINE, DIHYDRIODIDE,RIBOFLAVIN SUPPLEMENT, VITAMIN B12 SUPPLEMENT, VITAMIN D3 SUPPLEMENT). AD02.1668

CALORIE AND FAT CONTENT PER BISCUIT:Dr. Becter Biscuit calories per Biscuit 20 Fat per biscuit 0.5g Calorie Content 3180 Kcal/kg (calculated) Calorie requirments vary based on size and activity level. Check with your veterinatian if you have questions about your dog’s caloric requirments.

Give your dog the simple, genuine joy that your dog gives you everyday–hand your dog a Dr. Becter’s Bites. Providing this whole some snacklets you savor that moment of genuine joy together, your Dr. Becter Bites.

Dr. Becker’s Bites was born out of necessity! Karen Becker, DVM, NMD asked her mother to bake some special treats for her own personal pets. Knowing that grain-free, wholesome 100% meat treats were difficult to find, she suggested a few recipes for her mother to try. After six months of “playing” with different ingredients and baking methods in her kitchen, the first batch of treats as they are prepared today came out of the oven and were sent to Karen. Dr. Becker’s Bites was conceptually born. Karen’s dogs and cats (and crocodiles) went }“absolutely nuts” over the treat and Karen asked for another order of the “Bites” to place in her clinic. They sold out within hours and Dr. Becker’s Bites was officially born. Although Dr. Becker’s Bites is 100% owned and operated by her mother, Karen has lent her name to the products, satisfied with the quality that her title bears.

The Dr. Becker’s Bites Story

GUT/GI SOLUTION BISCUIT

Dr. BEcker’s

FLeA & TICK SPRAY4 FL. OZ. (118ml)

Kills fleas for up to 14 days/ Kills ticks for4 days on dogs that may carry Lyme Disease

CAUTION: Causes moderate eye irrtation. Avoid contact with eyes or clothing. Harmful if absorbed through skin. Wash thoroughly with soap and water after handling. Do not spray pet’s face, eyes, or genitalia. Do not use on nursing puppies or animals under 12 weeks. Consult a veterinarian before using this product on debilitated, aged, pregnant, medicated, or nursing animals. Sensitivities may occur after using ANY pesticide product for pets. If sign of sensitivity occur bathe your pet with mild soap and rinse with large amounts of water. If signs continue, consult a veterinarian immediately.

DIRECTION:It is violation of Federal Law to use this product in a manner inconsistent with its labeling. Shake well. Remove cap; from a distance of approximately 8-12 inches and starting at the tail spray pet the legs and under-body but avoid the face, eyes and genitalia). The spray should wewt ticks thoroughly. Apply at a rate of 2 seconds per pound of body weight for heavy or long-haired dogs.

PURPOSE:Dr. Becker’s flea & tick spray for dogs us specially formulated to killfleas on your pet for up to 14 days,and will kill ticks for 4 days on dogs.

Product of USA

RECYCLABLEALUMINUM0 236000 29145


page / 014.015


page / 016.017

02/great design is storytelling at its finest; it is insightful, sincere and evokes emotion and change. – Jim Antonopoulos

category / TYPE


/ typeface

COMB NORMAL,

AKZIDENZ GROTESK,

SABON

/class

TYPE 4

/instructor

ARIEL GREY

/semester

2011 SPRING

/ key adjective

scientific

genetic

biological

biotechnological

replicate

substitutive

developed

informative

logical

objective

Showing how cells duplicate themselves across the pages through

cropped scientific images and manipulated graphics, mixing medical

colors, along with graphs highlighting the important text, to convey

activities involving human cloning.

Since science technology is progressing rapidly, using them has

cured many lives, but also has caused many side effects that damaging

people’s health. Since cloning is one of the latest technologies that

we hope to develop to improve human health conditions, this book

provides a deeper understanding of alteration of human physiology.

project 02 / HUMAN CLONE

page / 018.019

/ the story

/ the process

category / TYPE



page / 020.021

category / TYPE



page / 022.023

category / TYPE



page / 024.025

category / TYPE



page / 026.027

category / TYPE



page / 028.029

category / TYPE



page / 030.031

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ers st

arted with

a skin cell

and

remo

ved

its

nucleu

s, th

e "hard

drive" t

hat

tells

that

cell

to b

e a

skin cell.

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th

en insert

ed that

nu

cleu

s into

a

donated

egg

cell,

whose

own

nucleu

s ha

d be

en r

emoved.

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in th

e surr

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g fluid

reprog

ramm

ed the

skin

nucleu

s, tell-

ing

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to

run

the

prog

ram

for

"EMB

RYO".

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reprog

ramm

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ell

was

allowe

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an

d de

velop

for

five

days

un

til

it form

ed a

hollow

ball of

100

cells. TH

E 100-

CELL

EMB

RYO

COUL

D BE

IMPLA

NTED

INT

O A

WOMA

N'S

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TO

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UCE

A HU

MAN

BEING. O

n aver

age, i

t to

ok 1

7 hu

man

eggs

to

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stem

cell line.

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cell

line

s we

re m

ade

for

patien

ts

suffering

from

ge

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bloo

d diseas

es,

juvenile diab

etes,

and

spinal c

ord

injuries.

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COUL

D PROVIDE

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ARCH

-ERS

WITH

NE

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S TH

AT AR

E FAIT

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REPLICAS

OF

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ASES.

And

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can

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a d

ay.


page / 032.033

GUEST SPEAKERS

H

O

C

C

O

NH

C

N

C

C

H

H

FRATI_ Therapeutic applications of cloned stem cells.Professor of law and director of the Institute for Science, Law, and Technology, Illinois Institute of Technology/Chicago-Kent College of Law

ANTINORI_ The motivation of the sterile couple for reproductive cloning. Gynecological indications.Professor of animal biotechnology, Michigan State University

FEICHTINGER_ Standpoints of different Scientific Societies towards cloning.Professor of animal science, University of Wisconsin–Madison

ILLMENSEE_ The past and future of cloning.President and CEO, Advanced Cell Technology

LEVANDUSKY_ Nuclear transfer procedure for the production of human stem cell cultures without creating embryos.Professor of philosophy, University of Alabama at Birmingham

ZAVOS_ Andrological indications for human therapeutic cloning.Professor Emeritus of Reproductive Physiology-Andrology at the University of Kentucky, in Lexington, KY, USA

JOHN SHRAMKO_Will cloning make us immortal? Father John Shramko, parochial vicar at the parish, and Dave Collart, Ph.D., an associate professor of biological sciences at Clark-Atlanta University

09:00

06.25.2011

Documentary Film Screening

06.26.2011 06.27.2011

10:00

11:00

12:00

01:00

02:00

03:00

04:00

Lecture 1 Lecture 2

Lecture 3

Lunch Lunch Lunch

Workshop 2

Workshop 1

Disscusion 1

Documentary Film

Workshop 3

Disscusion 2

SCHEDULE AT A GLANCE

DOCUMENTARY FILM SCREENINGFour videos about different aspects of stem cell science, stem cell ethics, cell culture and cloning.

EVENTS DESCRIPTION

This 15-minute film provides an engaging, accessible and visually stunning introduction to the world of stem cell research. It uses innovative hand-drawn animation, beautiful cell photography and documentary interviews to capture the fascination and complexity of this cutting-edge area of science.

_01 A stem cell story

Human embryonic stem celli lines are generated from blasto-cysts - early human embryos. But what are blastocysts, and when does personhood begin? What justifies research? Doctors, scientists, ethicists, theologians and a patient bring their different points of view, in this thought-provoking explora-tion of the ethical issues surrounding stem cell research.This 19-minute film aims to encourage open debate about the ethical issues around stem cell research. It is structured in chapters, each addressing a key ethical question.

_02 Conversations: ethics, science, stem cells

This six-minute film takes a closer look at how and why scientists grow stem cells in the lab. With the same visual style that makes A Stem Cell Story so appealing, this film's mix of timelapse photography, live action and hand-drawn animation transports viewers into the cell culture lab. Ideal for senior biology classes.

_03 Cell culture

“Stem cells: Visions of the Future”, a feature length documen-tary, is a landmark film. Featuring engaging hand-drawn animations, it charts the history and scientific evolution of stem cell research – from the earliest experiments that first revealed stem cells in the body, to leading current scientific and clinical developments and projections for future medicine. This film is the result of a genuinely creative collaboration between scientists and film-maker.

_04 Stem Cells: Visions of the Future

LECTURE 1

Stem cell & therapeutic cloning LectureDr. Gregory Pence

A colony of human embryonic stem cells grown over a period of 10 months in the absence of mouse feeder cells. The cell nuclei are stained green; the cell surface in red. Photo Credit: Courtesy Ren-He Xu/University of Wisconsin Caption: Cloned Mouse Description: A colony of embryonic stem cells. 10X. Image in the Public Domain.

_01 Caption

Experimental model systems, understanding more about development Cell-based therapies Pharmaceutical research and testing

_02 What is stem cell research

Researchers first extract stem cells from human embryos 1999 - First Successful human transplant of insulin-making cells from cadavers 2001 - President Bush restricts federal funding for embryonic stem-cell research 2002 - Juvenile Diabetes Research Foundation International creates $20 million fund-raising effort to support stem-cell research 2003?? - California ok stem cell research–terminated! 2004 - Harvard researchers grow stem cells from embryos using private funding 2004 - Ballot measure for $3 Billion bond for stem cells

_03 Stem Cell History

LECTURE 2Stem cell research stress the need for therapeutic cloningWoo-Suk Hwang, professor at Seoul National University in South Korea

A veterinarian by training, Hwang began to research cloning for a practical purpose: He wanted to create a better cow. But his work didn't stop in the barnyard. Hwang and his team at Seoul National University became the first to clone human embryos capable of yielding viable stem cells that might one day cure countless diseases. While such research raises troubling ethical questions, Hwang has already proved that human cloning is no longer science fiction, but a fact of life.

_01 Caption

LECTURE 3Professor of Bioethics Glenn McGee will discuss "Playing God: Human Cloning and the New Bio-tech Revolution". McGee will discuss the ethics of the human cloning debate. This event is free and open to the public.

McGee, on the faculty at the University of Pennsylvania, is considered a leader in the new generation of bioethics research. The affect that new technology will have on our future is constantly in the public eye and McGee has been a frequent guest on the television shows Today, 60 Minutes, Oprah, Good Morning America, All Things Considered, The News Hour, World News Tonight and other national forums. McGee has been published in numerous newspapers, journals of business, science, medicine and news and has a popular weekly column on the MSNBC website. His books include:The Human Cloning Debate; The Perfect Baby: Parenthood in the New World of Cloning and Genetics; andPragmatic Bioethics.

_01 Caption

Some people maintain that human manipulation is inevitable because what can be done will be done. But what can be done often is not done, so why should this technology be more likely than say a nuclear power plant in downtown New York? The answer lies in the nature of advanced reproductive technologies like germline engineering and cloning. Judging by today’s rapid progress.

_02 Human Reproductive Cloning

WORKSHOP 1

Human Reproductive Cloning: Proposed Activities and Regulatory Context

Human Reproductive Cloning AGENDA Committee on Science, Engineer-ing and Public Policy Board on Life Sciences Panel on Scientific and Medical Aspects of Human Cloning August 7

_01 Caption

WORKSHOP 2ADVANCED TRANSGENESIS AND CLONING: Genetic Manipulation in Animals

In discussions of cloning and germline modification of animals, it’s easy to pretend that human manipulations can be ignored. But it seems virtually certain that as these technologies evolve, their focus will swing back towards our own selves. The real question is not whether they will be applied to humans, but when, how, and to what extent.

_01 Caption

Some people maintain that human manipulation is inevitable because what can be done will be done. But what can be done often is not done, so why should this technology be more likely than say a nuclear power plant in downtown New York? The answer lies in the nature of advanced reproductive technologies like germline engineering and cloning. Judging by today’s rapid progress.


WORKSHOP 3Future Directions for Human Cloning by Embryo Splitting

Future Directions for Human Cloning by Embryo Splitting: After the Hullabaloo Project MUSE Journals Kennedy Institute of Ethics Journal Volume 4, Number 3, September 1994 Future Directions for Human Cloning by Embryo Splitting: After the Hullabaloo Kennedy Institute of Ethics Journal Volume 4, Number 3, September 1994 E-ISSN: 1086-3249 Print ISSN: 1054-6863 Future Directions for Human Cloning by Embryo Splitting:After the Hullabaloo Cynthia B. Cohen In October 1993, a paper entitled, "Experimental Cloning of Human Polyploid Embryos Using an Artificial Zona Pellucida," was presented at a joint meeting of the American Fertility Society and the Canadian Fertility and Andrology Society.

_01 Caption

DISSCUSION 1

What is the uses of human cloning

The possibility of human cloning, raised when Scottish scientists at Roslin Institute created the much-celebrated sheep "Dolly" (Nature 385, 810-13, 1997), aroused worldwide interest and concern because of its scientific and ethical implications. The feat, cited by Science magazine as the breakthrough of 1997, also generated uncertainty over the meaning of "cloning"--an umbrella term traditionally used by scientists to describe different processes for duplicating biological material.

_01 Caption

DISSCUSION 2Why is there so much controversy surrounding human cloning?

Recently, the controversy around human cloning has received a lot of news coverage; yet unsurprisingly, a clear and thorough examination of both sides has been lacking from the news media. Basically, human cloning is the artificial process of making a genetic twin of a person. This means a person could literally become the parent of their own twin sibling or the parent of anyone’s twin.

_01 Caption

Scientists are either very close at being able to clone human beings, or scientists have already done so. Human cloning has already become illegal or restricted in a variety of degrees in several countries, thus scientific research has been greatly reduced throughout the world. Furthermore, there has been quite a bit of legislation proposing to completely ban human cloning, and a large amount of legislation proposing to allow human cloning.


When the media report on cloning in the news, they are usually talking about only one type called reproductive cloning. There are different types of cloning however, and cloning technologies can be used for other purposes besides producing the genetic twin of another organism. A basic understanding of the different types of cloning is key to taking an informed stance on current public policy issues and making the best possible personal decisions. The following three types of cloning technologies will be discussed: (1) recombinant DNA technology or DNA cloning, (2) reproductive cloning, and (3) therapeutic cloning.

_02 What is cloning? Are there different types of cloning?

DISSCUSION 1

Documentary Film Screening

Lecture

Workshop

Disscusion

What is the uses of human cloning

The possibility of human cloning, raised when Scottish scientists at Roslin Institute created the much-celebrated sheep "Dolly" (Nature 385, 810-13, 1997), aroused worldwide interest and concern because of its scientific and ethical implications. The feat, cited by Science magazine as the breakthrough of 1997, also generated uncertainty over the meaning of "cloning"--an umbrella term traditionally used by scientists to describe different processes for duplicating biological material.

_01 Caption

DISSCUSION 2Why is there so much controversy surrounding human cloning?

Recently, the controversy around human cloning has received a lot of news coverage; yet unsurprisingly, a clear and thorough examination of both sides has been lacking from the news media. Basically, human cloning is the artificial process of making a genetic twin of a person. This means a person could literally become the parent of their own twin sibling or the parent of anyone’s twin.

_01 Caption

Scientists are either very close at being able to clone human beings, or scientists have already done so. Human cloning has already become illegal or restricted in a variety of degrees in several countries, thus scientific research has been greatly reduced throughout the world. Furthermore, there has been quite a bit of legislation proposing to completely ban human cloning, and a large amount of legislation proposing to allow human cloning.


When the media report on cloning in the news, they are usually talking about only one type called reproductive cloning. There are different types of cloning however, and cloning technologies can be used for other purposes besides producing the genetic twin of another organism. A basic understanding of the different types of cloning is key to taking an informed stance on current public policy issues and making the best possible personal decisions. The following three types of cloning technologies will be discussed: (1) recombinant DNA technology or DNA cloning, (2) reproductive cloning, and (3) therapeutic cloning.

_02 What is cloning? Are there different types of cloning?

MAP

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CONFERENCE LOCATIONMuseum of science + industry chicago, 57th Street and Lake Shore Drive Chicago, IL 60637

6.25.2011-6.27.2011 Action BioscienceCONFERENCE DATE

_01_02_03_04_05_06_07_08_09_10_11

Hilton Garden Inn® HotelsCarolan APT HotelInternational House at the University of Chicago Hyde Park Arms Hotel LLCRamada Lake Shore ChicagoAmber InnCentral Arms HotelBest MotelWelcome Inn ManorEast of the RyanChicago South Loop Hotel

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International Houseat the Universityof Chicago

Museum ofScience andIndustry

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03/the design process, at its best, integrates the aspirations of art, science, and culture. — Jeff Smith



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NOKIA,

AVENIR

/class

PACKAGE 3

/instructor

THOMAS MCNULTY

/semester

2011 SPRING

/ key adjective

contemporary

networking

connected

explore

trendy

abstract

innovative

urban

futuristic

Creating geometric and simple lines to imply high-quality and reliability

aspect, along with European look and feel throughout Nokia product

line, and accentuating an individual’s personality by applying to each

product its own line patterns which represent urban lives.

To expand the line of “Nokia” by introducing men skincare products

to the market, and accentuate the positive aspects of the brand image

that embodies high-quality, reliability, unique personality and multi-

functionality, with the influence of European style that would appeal

to busy urban folks.

project 03/ NOKIA MEN’S COSMETIC

page / 036.037

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/ the process


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COLOR

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04/stories allow for the most complex of ideas to be effectively conveyed to a various people. — Francisco Inchauste

category / PRINT


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THUNDERHOUSE

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PRINT 2

/instructor

ESZTER CLARK

/semester

2011 FALL

/ key adjective

sluggish

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Using an arrangement of color ful retro images of people with

colors slowly subtracted to black and white, along with big bold

type decreasing in size throughout the pages, and bring back the

bright orange color to show how one loses energy and gain it all

back af ter taking an “Emergency” pill, to promote the brand.

Stress has been so ingrained in our days and in our culture, that

people probably don’t even recognize it. To illustrate the majority

of individuals who are highly stressed from excessive work on daily

basis. One loses energy throughout the day and gradually gains back

energy after taking “Emergency” pill.

project 04 / EMERGENCY

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/ the process

category / PRINT



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/design is a mix of craft, science, storytelling, propaganda, and philosophy. – Erik Adigard

05

category / IDENTITY


/ typeface

INFINITY, DIN

/class

IDENTITY 2

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TODD HEDGPETH

/semester

2011 FALL

/ key adjective

out-doorcy

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Using angular geometric shape that represent the mountain and high

technology for the brand. Applying rounded and circular shape for the

logotype to balance out with the mark itself. Using photography of

nature as a way to enhance the brand image and focus on high tech

gear for ultimate outdoor sports.

The vision of “Columbia” is the best fit for everyone who enjoy and

want to try outdoor sports in any weather conditions. The brand denotes

a fresh and dynamic outdoor image that conveys functionality

along with ultimate gear for unexpected expedition that enhances

audience’s outdoor experience.

project 05/ COLUMBIA

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/ the story

/ the process

category / IDENTITY


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_01project 05/ COLUMBIA

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category / IDENTITY

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290 Pine St. SF, CA [email protected]

COLUMBIA SPORTSWEAR290 Pine St. SF, CA 94105


category / IDENTITY

columbia.com

3674 Jackson St. Apt 10SF, CA, 94115

Dear Sebastian Akchoté

290 Pine St. SF, CA [email protected]

Founded in 1938, Columbia Sportswear Company™ has grown from a small family-owned hat distributorshipto one of the world's largest outerwear brands and the leading seller of skiwear in the United States. In 2008, the company reported net sales of approximately $1.32 billion. Columbia's extensive product line includes a wide variety of outerwear, sportswear, rugged footwear and accessories. Columbia is renowned for developing innovative products that are comfortable, protective, functional, stylish and offer great value.

At the head of the company are 85-year-old matriarch Gert Boyle, chairman of the board of directors, and her son, Tim Boyle, president and chief executive officer. Columbia's history began in the 1930s when Gert's parents fled Germany and settled in Portland, Oregon. They bought a small hat distributorship and named it Columbia Hat Company, after the river bordering the city. Frustrated by poor deliveries from suppliers, the family started manufacturing products themselves, and expanded the line to include jackets, fishing vests and shirts.

In 1948, Gert married college sweetheart Neal Boyle, who joined the family business and later took the helm of the growing company. In 1970, Neal died of a heart attack. He left behind three children, an expanding company leaning heavily on bank loans, and a wife without business experience.

The day after Neal's funeral, the phones at Columbia were ringing off the hook with salesmen and vendors who assumed that the company was going out of business. Then the bank called. Concerned with the thought that a housewife was going to run the company, the bank summoned a meeting with Gert. In this meeting she managed to buy herself a little time. Appeasing the bankers, she pledged Columbia's building as collateral for loans. She also trimmed the company a bit and Tim started hitting the trade shows. After a few years, profits went up. Gert's no nonsense approach was paying off.

Eventually, Gert took on the persona of the tough mother in Columbia advertising. Mother Boyle is often shown as the tyrant who makes sure that each of Columbia's products can stand up to her tough standards and the worst weather. The global marketing campaigns and Gert's "Tough Mother" persona turned her into an international celebrity. The mom-is-looking-out-for-you message is universally understood around the world.

Your Sincerely,

Daniel Christabel Lamotte,

COLUMBIA SPORTSWEAR


page / 076.077

/design is a plan for arranging elements in such a way as best to accomplish a particular purpose. – Charles Eames

06

category / TYPE


/ typeface

CENTURY GOTHIC,

PINTOR,

SERIFA

/class

TYPE 3

/instructor

ARIEL GREY

/semester

2011 SPRING

/ key adjective

distorted

abstract

reflected

avant-garde

inspired

stylistic

innovative

complex

constructive

geometric

Creating type that shif t and break apar t, text wrapped around

geometric shapes, and objects moving across the pages overlapping

images to denote the idea behind Cubism, which can be interpreted

as breaking objects and recreate shapes from their original form.

In non-objective art, you do not see specific objects. People, animals,

or places are not exactly as they appeared in the real world. Since

Cubism was the beginning of the Abstract and Non-objective art styles,

it is my interest to exploit my own interpretation of Cubism to gain

better insight about art and design style.

project 06 / BREAKING OBJECTS

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project 06/ BREAKING OBJECTSproject 06 / BREAKING OBJECTS

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LOCATION/Metropolitan Museum Of Art, 1000 5th Avenue New York, NY 10028

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ORGANIZATION/Icograda International Council Of Graphic Associations

LOCATION/Metropolitan Museum Of Art, 1000 5th Avenue New York, NY 10028

GU

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elf

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BREAKING OBJECTS

DATE/05.30.2011–06.01.2011

Ren

ata

Be

rna

l/ E

llen

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n/

Joh

n B

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Julie

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Rob

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/ M

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Kim

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Ch

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Ma

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page / 092.093

/stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. – Robert McKee

07



/ typeface

DSQUARED2,

HELVETICA

/class

PACKAGE DESIGN 2

/instructor

PAUL KAGIWADA

/semester

2010 FALL

/ key adjective

sexy

hip

raw

experimental

high-end

wild

high-fashioned

cutting edge

Using a black see through acrylic shoebox to showcase the product

inside. Applying black rubdown against black acrylic to create an upscale

look and feel that delivers a cutting edge and upscale quality to the

brand. To enhance the brand image, there are poster, lookbook and CD

that come along with the product that would appeal to the target audiences.

To expand the line of “DSQUARED2” by creating products and

services which geared towards younger audiences from early-20s

to mid-20s, who are interested in high fashion and trend and able to

afford upscale, fashionable items. The brand image conveys a mental

image of cutting edge of high fashion, rock chic style and boldness.

project 07/ DSQUARED2

page / 094.095

/ the story

/ the process


page / 096.097


page / 098.099

This Dsquared2 card is a gift/stored-value card. Use of this card constitutes acceptance of all its terms. Complete card details are available at Dsquared 2 retail locations or at www.desquared2.com. This card is not redeemable for cash and will not be replaced if lost or stolen, or used without your permission.

Purchase or use of the card constitutes accepance of the terms and conditions.

Front

Back

This Dsquared2 card is a gift/stored-value card. Use of this card constitutes acceptance of all its terms. Complete card details are available at Dsquared 2 retail locations or at www.desquared2.com. This card is not redeemable for cash and will not be replaced if lost or stolen, or used without your permission.

Purchase or use of the card constitutes accepance of the terms and conditions.

Front

Back


page / 100.101

category/ PACKAGING



page / 102.103

category/ PACKAGING



page / 104.105

category/ PACKAGING



page / 106.107

/the design process is essentially a process of subtraction, organization and emphasis. – Leon Paternoster

08

category / PRINT


/ typeface

GLA DISPALY,

TRADE GOTHIC

/class

PRINT 1

/instructor

MEGUMI KIYAMA

/semester

2010 FALL

/ key adjective

instinctive

intuitive

environmental

survived

unlearned

migratory

undiscovered

invasive

undefined

Using infographics and high contrast images of animals in a variety

of obscure environment to convey animal migration and sensing ability.

Using blue symbolizes consciousness, and black to create a sense

of mystery associated with fear and the unknown of the animals’

environment. Black gives the feeling of perspective and depth, combined

with a tint of red as a sign of alertness. These color combinations set

the overall mood of animal instinct.

Animals have special abilities in sensing danger or natural disaster,

such as earthquake and tsunami. Knowing how they protect themselves

from danger and use their navigational and homing ability to migrate as

part of their life circle leads us to a better understanding of our planet.

project 08 / ANIMAL INSTINCT

page / 108.109

/ the story

/ the process

category / PRINT



page / 112.113

category / PRINT



page / 114.115

category / PRINT



page / 116.117

category / PRINT



page / 118.119

category / PRINT



page / 120.121

80 MILESOVER 3 YEARSDID YOU KNOW THAT WHALE SHARK FEED IN THE WATER BEYOND BELIZE'S GREAT BARRIER REEF AND UNDERTAKE EXTREMELY LONG JOURNEY OF 8100 MILES WITHIN 3 YEARS AROUND THE EQUATORIAL REGIONS OF THE GLOBE?

HOME ANIMAL MIGRATION ANIMAL ABILITIES SYMBIOTIC RELATIONSHIP

category / PRINT


--

-

-

--

How do animals know when to migrate? That depends on the type of migration. For many types of migration it is the change of seasons that spurs animals on. As summer becomes fall, days become shorter and that can trigger animals to prepare for migration. Closer to the equator, the days don’t change in length and one theory is that animals become restless after too many days with a constant length. Other migrations are initiated by seasonal conditions. Food availability can be a motivator for some longitudinal and altitudinal migrators. For example, as plant foods in upper elevations become hidden under snow, animals move down toward the valleys, and then in the spring as the plants come out again, animals move back into the upper areas following the plants as they appear.



Infrasound20 Hz is considered the normal low frequency limit of human hearing. When pure sine waves are reproduced under ideal conditions and at very high volume, a human listener will be able to identify tones as low as 12 Hz. Below 10 Hz it is possible to perceive the single cycles of the sound, along with a sensation of pressure at the eardrums.


Ecological relationships between different species that are in direct contact with one another. There are three kinds of these rela-tionships: mutualism, commensalism, and parasitism. MUTUALISM is a relationship between two different species in which both species benefit. An example is the relation-ship between nitrogen fixing bacteria and legume plants. COMMENSALISM is a relation-ship between two different species in which one species benefits while the other is neither helped nor harmed. An example is cowbirds following cattle, to eat the insects the cattle stir up as they graze. PARASITISM is a rela-tionship between two species in which one species benefits while the other species is harmed. An example is a tick on a dog. For a parasitic species to be successful, it cannot harm the host species so much as to kill the species off. DISRUPTION OF SYMBIOTIC RELATIONSHIPS_ like the disruption of food webs, removing one species from a biome can harm other species if they had a symbi-otic relationship with at species. For example, a population of ticks cannot survive without any host animals on which to feed.

SYMBIOTIC RELATIONSHIP


page / 122.123

09/design is communication. great design is rational. rational design is filtered communication. – Thierry Loa



/ typeface

IMPACT,

SQUAREHOUSE,

DIN

/class

PACKAGE 2

/instructor

PAUL KAGIWADA

/semester

2010 SPRING

/ key adjective

masculine

bold

witty

quirky

whimsical

humorous

approachable

playful

Applying bold colors and whimsical illustrations to shape the products’

appeal. Each bot tles has its own distinctive color scheme that is

appropriate for family oriented individuals. The illustration of the bold

character is an approach to create a friendly look through out each

product for general buyers.

Creating a brand that geared towards family oriented individuals and

general buyers to establish loyalty through strong customer base.

The products’ appeal, ease of use, and unique taste enhance the brand

image which exceed customers expectations.

project 09/ CHAKA MMM SAUCE

page / 124.125

/ the story

/ the process


page / 126.127


page / 128.129



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Shake well before using. Refrigerate After Opening.

06

94

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CHAKA’S MMMM SAUCEOr

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al

INGREDIENT: PINEAPPLE JUICE, HIGH FRUCTONSE CORN SYRUP, WATER, SOY SAUCE, VINEGAR, MOLASSES, FRESH & DEHYDRATED GINGER & GARLIC, SPICES, XANTHAN GUM, SALT, CHILI PEPPERS, LEMON JUICE, VANILLA BEAN SEEDS, CARAMEL COLOR, CITRIC ACID, AND SODIUM BENZOATE TO PRESERVE FRESHNESS.

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CHAKA’S MMMM SAUCE

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Chak

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iINGREDIENT: PINEAPPLE JUICE, HIGH FRUCTONSE CORN SYRUP, WATER, SOY SAUCE, VINEGAR, MOLASSES, FRESH & DEHYDRATED GINGER & GARLIC, SPICES, XANTHAN GUM, SALT, CHILI PEPPERS, LEMON JUICE, VANILLA BEAN SEEDS, CARAMEL COLOR, CITRIC ACID, AND SODIUM BENZOATE TO PRESERVE FRESHNESS.

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NO.1


page / 130.131


page / 132.133

Net.Wet 12oz

Net.Wet 12oz

Net.Wet 12oz

Net.Wet 12oz

premium mariadeBarbeque Sauce




Chakiyaki

original Mint & Coriander

Oriental Vinegar

Net.Wet 12oz

Net.Wet 12oz

Net.Wet 12oz

Net.Wet 12oz





Chakiyaki


Oriental Vinegar

Net.Wet 12oz

Net.Wet 12oz

Net.Wet 12oz

Net.Wet 12oz





Chakiyaki


Oriental Vinegar

Net.Wet 12oz

Net.Wet 12oz

Net.Wet 12oz

Net.Wet 12oz





Chakiyaki


Oriental Vinegar




page / 134.135


page / 136.137


page / 138.139

/ thanks to

/ instructors Doris Harrison, Ameila Broadbent, Renee D’Arcy, Scott Rankin,

Phillip Ting, Matt Wakeman, Christine George, Sami Saaud, Laura

Milton, Paul Kigiwada, Jenny Ji, Megumi Kiyama, Eszter Clark,

Todd Hedgpeth, Ariel Grey, Thomas Mcnult y and Mary Scot t

Abba GOD, st.michael family, prayer meeting family, chamsarang,

st. dominic family, st. junghasang family, st. san francis, mom and dad,

mom’s best friend, sora, charles, oscar, olivia, uncle john, summer,

beo, rui, tricia, haejeong, wonu, seonju, jeongeun, lisa, grandma, aunt

soojin’s family, valentina, benjamin, song’s couple, haemin and ashley.

/portfolio

story + process

/designer

bora kim

/phone

415.518.6293

/email

[email protected]

/website

borakimdesign.com

/instructor

mary scott

/school

the academy of art university

79 new montgomery street

san francisco, california 94105

/ font

news gothic

/photography

bora kim

wonu lee

/ binding

key printing and binding

/printer

plotnet

/paper

neenah classic crest 100lb

/address

2275 jackson St. apt unit 5

san francisco, california 94115

/software

adobe creative suite 5.5

/notice of right

copyright © 2012, bora kim. all rights reserved. no part

of this publication may be reproduced. stored in a retrieval

system, or transmitted in any form or by any means, without

the writ ten permission of bora kim

story + process

Documents

design process

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vitamin d

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