stimulating business innovations in arid lands livestock value chains
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Stimulating Business Innovations in Arid Lands Livestock value chains. Extensive Livestock Partners Meeting. KRDP1 . Title of the Action: “ Enhanced Community Resilience to Drought through innovative Market Based Systems Approaches” Contract number: FED/2012/305-221 - PowerPoint PPT PresentationTRANSCRIPT
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Extensive Livestock Partners Meeting
17th April 2014
Stimulating Business Innovations in Arid Lands Livestock value chains
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KRDP1
Title of the Action: “Enhanced Community Resilience to Drought through
innovative Market Based Systems Approaches”
• Contract number: FED/2012/305-221
• Start date 22nd November 2012 and end date 21st November 2015
• Dates contract signed: 21st November 2012
• Target count(ies): Baringo, Isiolo, Marsabit, Samburu, Tana River and
Wajir
• Final beneficiaries &/or target groups (including numbers of women and
men): 26,900 Pastoral Household beneficiarie
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• Specific Objective 1: To promote pastoral livelihoods diversification
through strengthening viable enterprises in livestock, fodder, and camel
milk value chains.• Result 1: Improved access to and availability of fodder for 25,000
livestock keepers’ households.• Result 2: 1,000 women-led households empowered through more
profitable camel milk trade.• Specific Objective 2: To facilitate robust markets for livestock and
livestock products through PPP and market based systems.• Result 3:25 well managed and vibrant livestock markets in arid areas • Specific Objective 3: To develop the knowledge base for enhancing
climate change adaptation through a stronger market orientation at
community level and a conducive policy environment.• Result 4: Strong ASAL knowledge base offering replicable strategies
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Listening for ChangeListening for the Head
Listening for the Heart
Listening for feet
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We need to listen to thoughts, to feelings and to intentions.
"Listening for the Head" - the Thinking Level - to thoughts, facts, concepts, arguments, ideas and the principles behind these
"Listening for the Heart" - the Feeling Level - to feelings, emotions, mood, experience and the values behind these.
"Listening for the Feet" - the Will Level - to intentions, energy, direction, motivation, the will.
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Value proposition for Livestock projects
Capture value : Value Proposition
GAP
Create Value
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Creating value
• Means What is the gap Markets response/approach New innovative ways New technology Quality improvement Impact
• Fodder ; Livestock – life animals & beef• Who is market? (local market, • What is the gap? (availability & Quality & affordability)
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Capturing Value
• Illustrate Competitive advantage/what is our niche Proposed Services Models developed
• Value propositions A value proposition is a clear statement of the tangible results a
customer gets from using your products or services. It’s outcome focused and stresses the business value of your offering.
• What the proposed Business models Co-management Steer fattening Fodder MACs
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Delivering Value
• What are we doing?
• On the basis of the value; which point has the highest leverage to make a change in the chain?
• Our BUSINESS is a value delivery system, agents
Advisors Consultants LCB’s Service providers
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Organization Technical Team Client/ Donors
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Group work – Business modelling by commodity OR Service
• 1. what is the gap – for the respective commodity; who/where is the market
• 2. What is the KRDP 1 project offering (innovation, quality, solutions)?
• 3. What is the competitive edge the enterprise/businessis offering
• 4. what is the approach of the enterprise is using
• 5. what skills and competencies do we as implementers bring and what is missing
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Business modelling for Livestock Value chain Enterprises • Articulate the Gap - Within the Market
• Clearly Articulate the Market
• Analysis of issues affecting the value chains
• Articulate your value proposition; how you are planning to bridge the gap in market system
• What are the services you are offering
• Competitive Edge /Advantage
• Are you as the facilitator ready/have what it takes to create new value
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Listening for ChangeListening for the Head
Listening for the Heart
Listening for feet
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The END
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