sticky design studio case study for connect project
DESCRIPTION
This presentation show-cases a project completed by Sticky Design Studio for the George Institute of Global Health delivered in May 2013.TRANSCRIPT
Case study for CONNECTfor The George Institute of Global Health
Jax Wechslerhttp://stickydesignstudio.com.au
Project Background
Sticky Design Studio was commissioned to deliver wire-frames for a mobile application aimed at creating health related behavior for cardio-vascular disease patients for the George Institute of Global Health. A user-centred design process was followed involving design research with patients, internal workshops with George Institute researchers, prototype development and user validation of prototypes.
Project activities.
Persona Workshop
DeskResearch
DesignResearch
Design StrategyWorkshop
Prototype & Test (w. users)
Specify & Deliver
George Institute of Global Health
Design Research / Cultural Probes
Patients completed some diary studies relating to their health behaviour.Some photographs were taken to document their day. This approach assisted the project team to gain empathy for the user group and better understand patient’s life contexts. This enabled us to understand how a mobile health tool could fit into patient’s lives.
Design Research / Journey mapping workshops
Journey Maps were co-constructed with cardio-vascular disease patients.Through this activity, patient experiences and activities could be documented and discussed.
By using these maps as frameworks, patients could easily communicate their previous experiences and opportunities for the service could be identified.
Design Research / Co-Design workshops
Users designed their own application functionality in co-design workshops using ‘feature cards’. This activity enabled the design team to gain more information about how users would prefer to
interact with different features of the tool.
Design Research / Personas
Design research was synthesised using a series of personas (i.e. data driven patient profiles). It was intended that these could be used by the organisation for future design projects aimed
at this user group. These personas informed the design of the mobile application.
MARITAL STATUS: Divorced
ENG LITERACY: First language ---- Second language
ETHNICITY: Egyptian
CHILDREN/GRANDCHILDREN: None
SMOKER: Just quit
DIGITAL LITERACY: Beginner --- Novice --- Expert
HOW CONNECT CAN HELP ME: CONNECT can help motivate and support me to be healthier and give me tips on how.
PEOPLE WHO INFLUENCE MY HEALTH JOURNEY
RELATIONSHIP WITH MY H/CARE PROVIDER
CONNECT PERSONA“My heart attack was a wake-up call. I realised I had to make some drastic life changes.”NAME: Femi
AGE: 53
RISK: Low ------- Medium ------- High
JOB: Truck driver
LIVES (SUBURB, CITY/TOWN): Ainsley, Canberra
LIVES WITH: Alone
I was born and raised in Egypt. I came to Australia in the 80s. Last year I had a heart attack. It was a stressful
year for me. as I was not looking after myself. I was having chest pains, feeling tired and smoking a lot. I had
no idea I was having a heart attack when it happened and I spoke to a friend who suggested I go to hospital.
I took a cab to hospital which was expensive, but I am glad I did as I passed out there and when I woke up I
was told I had had a heart attack. I needed surgery. When I was discharged, I was given a lot of literature to
read and medication to take. I felt too weak to take care of myself, so I asked my sister and her husband if I
could stay with them. I stayed for 3 months. I went to a rehab clinic twice, but it was too much trouble to get
there and I had to wait so I stopped going. I have stopped smoking since my heart attack and am trying to live
healthily but it I have never really done this before so it is not easy.
> Getting moral support from family and friends.
> Being encouraged to take care of my health.
> Actionable advice about what I can do to reduce my risk.
> Support with using technology.
> Free medication and free healthcare.
> Prevention of another heart attack.
> My sister who cooks for me and reminds me to eat healthily.
> I want to feel strong, active and healthy again.
> Helping me to understand how I can avoid further heart complications.
> Giving me actionable ways to improve my health.
> I like gaming on my phone so I would be likely to use an app with a gaming element.
> I want to feel supported.
> Distractions at home, such as TV, which makes me lazy.
> I sit a lot for my work and work long hours so I am unmotivated to exercise.
> Exercising alone can be boring.
> My main social circle drink and smoke so it feels lonely being healthy.
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> I prefer to keep in touch with people face-to-face
DEVICES USED: HTC smart-phone
MOBILE USAGE: “I just got a smart-phone and play games and search google some times.”
SOCIAL INFO TXT/TALK HEALTH INFO APPS (not native)
MY STORY
MY NEEDS
MY HEALTH MOTIVATIONS
OPPORTUNITIES
MY FRUSTRATIONS
TECHNOLOGY BARRIERS
RELATIONSHIP TO TECHNOLOGY
HIGH DIGITAL LITERACY
LOW DIGITAL LITERACY
LOW MOTIVATION
TO MANAGE CVD
HIGH MOTIVATION
TO MANAGE CVD
-/
GP Family
Friends
Specialists
EPISODE
In-frequent
Impersonal Matter-of-fact
All about tests
NAME: Ian
AGE: 68
RISK: Low ------- Medium ------- High
JOB: Retired engineer
LIVES (SUBURB, CITY/TOWN): St George, Sydney
LIVES WITH: Alone
HOW CONNECT CAN HELP ME: CONNECT can help me understand my CV risk and guide and support me to live a longer and healthier lifestyle. It can also help motivate me and assist me to manage my Type 2 Diabetes.
PEOPLE WHO INFLUENCE MY HEALTH JOURNEY
RELATIONSHIP WITH MY H/CARE PROVIDER
CONNECT PERSONA´,�ZRQ·W�MXVW�GR�VRPHWKLQJ�¶FRV�,�DP�WROG�WR�� ,�QHHG�WR�XQGHUVWDQG�ZK\�µ
I lost my wife to cancer 1 year ago and have become quite overweight. I have just been diagnosed with Type
2 diabetes and I am keen to get on top of my health. I have suffered side effects from medication in the past
and want to do what I can to live medication free. I want to feel well so that I have the energy and mobility
to play with my grandchildren. My daughter is expecting a son in May and I would like to have the chance to
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realised I was at risk of cardiovascular disease (CVD) until my GP raised this with me recently. I want to learn
about CVD risk. nutrition and what I can do to get on top of my health.
> Education about CVD, risk factors, and risk reduction.
> Access to authoritative and in-depth information.
> Tracking capability for my Type 2 diabetes would be great.
> Tips on how to improve my CV risk and overall health.
> Medication reduction.
> Maintain / reduce my weight.
> Control my diabetes levels.
> Feeling well for as along as I can.
> Visualising risk and tracking health data is motivating for Ian.
> Ian wants to understand CVD and how his actions can help to reduce his risk.
> He is intertested in information about medication.
> He likes to keep up to date about health related news and discoveries.
> Health advice given by people without technical understanding.
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> Having to learn about nutrition and how to cook healthy food.
> Living alone means I have no one to prompt me into exercise eg. taking a walk.
> Too much information online. it can take awhile to work out what is credible.
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DEVICES USED: iPhone, laptop
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SOCIAL INFO TXT/TALK HEALTH INFO APPS (not native)
MY STORY
MY NEEDS
MY HEALTH MOTIVATIONS
OPPORTUNITIES
MY FRUSTRATIONS
TECHNOLOGY BARRIERS
RELATIONSHIP TO TECHNOLOGY
MARITAL STATUS: Widow
ENG LITERACY: First language ---- Second language
ETHNICITY: Australian
CHILDREN/GRANDCHILDREN: Yes
SMOKER: In the past
DIGITAL LITERACY: Beginner --- Novice --- Expert
HIGH DIGITAL LITERACY
LOW DIGITAL LITERACY
LOW MOTIVATION
TO MANAGE CVD
HIGH MOTIVATION
TO MANAGE CVD
-/
GPOther
eg. clinicChildren
Specialists
AT RISK
Comfortable Gives time
FriendlyListened to
Design Research / Patient Journey Map
CURRENT USER JOURNEY (EPISODE)
LIFESTYLECHANGE
REHAB
NO CHANGEIN LIFESTYLE
NO REHAB
O� SMOKING O� TIREDNESSO� HIGH CHOLESTEROLO� OVERWEIGHTO� CHEST PAINSO� SHORTNESS OF BREATH
WARNING SIGNS
GP
Specialist
Pharmacist
FamilyFriend
Support
LITERATUREADVICE
MEDICATION
I was in denial
of my CV
problems.
In hindsight
I could see
myself as high
risk.
I was still in
denial –
I drove
myself to
hospital;
I took
a cab.
It was like being
in the movies
with lots of
people around
me – I was the
patient in the
scene.
I knew I was
VDIH��,�ZDVQ·W�worried as I we
being taken
care of.
I was given
enough
information
and
FRQÀGHQFH�LQ�my treatment,
but I went
and did more
research
at home.
I was left on
my own to
take care of
myself upon
discharge
from
hospital.
I was rested
but I was bored
just watching
TV and
teleshopping.
,�GLGQ·W�ERWKHU�ZLWK�rehab. It was hard to
get to and I had to wait.
I preferred to do my
own thing, so I took up
ZDONLQJ��,�GLGQ·W�ERWKHU�going to rehab and
no one called me so I
thought it was OK.
My GP takes care of the
medical side. I have to
take care of my lifestyle
EXW�LW·V�KDUG�WR�GR��)DPLO\�and friends moral support
is very important to help
me change and for my
well being.
I lack discipline with
my lifestyle diet and
exercise. I like food
WRR�PXFK�DQG�,�GRQ·W�have time for exercise.
I changed my eating
habits and stopped
smoking because the
episode was scary
DQG�,�GRQ·W�ZDQW�WR�experience it again.
To be healthy in my old age
To be treated faster
To have a healthier heart
To be able to achieve my goals
without pain or worry
To have any health problems
be addressed promptly
To overcome the need for medication
Pre-CVD Episode Admission Treatment Info gathering Discharge Home Rehab Lifestyle managementContinued Care My wish for the future of my health
JOUR
NEY
PHAS
ESIN
SIGH
TOP
PORT
UNIT
IES
Printed journey maps were used in internal workshops with the client to relay insights, identify opportunities and co-design features and processes. These maps enabled the organisation to consider the application as constituting part of a broader continuum for the patient.
Prototype & Test Over a three week period a series of prototypes
were developed with increasing fidelity. These were tested with patients and refined.
After this prototyping process was complete, specifications were delivered to inform graphic design and technical development of the app. Visual design and development is currently being completed by a third party IT company.
If you need some help with your projectGet in touch!
Jacqueline (Jax) [email protected]://stickydesignstudio.com.auhttp://cocreatingchange.com
Mobile: +61 403 895497Twitter: @jacwexSkype: jacwex