steven davies - design portfolio
DESCRIPTION
A summary of the professional design work I have completed over the past 4 years at my previous job, in Sydney, Australia. Most includes work from the Channel Seven Television Network in Sydney. However, it also includes Logo, Stationary,Packaging, Poster & CD Cover Designs from other Australian companies.TRANSCRIPT
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S T E V E N D A V I E S
p o r t f o l i o
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c o n t e n t s
3 a l i t t l e a b o u t m y s e l f
4 a d v e r t i s i n g
1 9 c o r p o r a t e d e s i g n
3 3 i n v i t e s & r e c r e a t i o n
3 7 p r o p o s a l s & o t h e r
4 4 c o n t a c t m e
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I am a highly motivated & friendly individual with a good sense of humour. I love to work with a team & understand how significant this attribute is
within a Creative Studio or Agency. Since my earlier years I have always had a strong interest & interaction in Visual Arts & Design. Creativity & Quality
are two goals that I strive towards & I always take pride in my work. In addition, from my 4 years of professional experience at Trovato design, I have
learnt to be flexible, broad-minded, to think laterally & of course, to be mindful of the deadlines. My knowledge of design is focused within the field of
creative print media; however, I am determined to better accustom myself to digital & 3D media when the opportunity arises. My Photoshop skills are advanced
& I have proficient knowledge in Indesign as well as Illustrator. I have worked with well known & respected companies in Sydney such as Channel Seven,
Qantas Airways & Sydney State Transit. Career wise, I wish to continue learning & finding new ways to execute projects creatively, technically & efficiently.
a l i t t l e a b o u t m y s e l f
a d v e r t i s i n g c a m p a i g n s
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CHANNEL 7 XFACTOR • METROLITE • LOGO RE-ILLUSTRATION • BUS WRAP
DO NOT OVERTAKETURNING VEHICLE
EMERGENCY EXIT
EMERGENCY EXIT
xfactortv.com.au
XFACTOR is a worldwide show that has been implemented onto Australian Television.
At Trovato Design, I accompanied the Creative Director in the re-illustration of the XFACTOR logo,
the retouching of the four judges to the left, & the artworking of a combination of elements that
were used in several forms of media. The bus wrap, as seen below, shows an example of the
complex artworking proceedure I was solely responsible for.
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CHANNEL 7 XFACTOR • MAGAZINE SPREAD ART • EXAMPLE OF HIGH-END RETOUCHING & IMAGE MANIPULATION
• The small squares above indicate some unretouched elements that were used to construct the final artwork of the advertisement
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Don’t miss next week’sto collect Angel, Hunter, Nitro, Scar & Tank
There’s just one law -“The Outlaw”.
A true fi ghter - fearless and mysterious.
Height: 167cmWeight: 76kgFavourite Game: Hang Tough
Height: 185cmWeight: 100kgFavourite Game: Pyramid
Hear him roar - and get ready to feel the earth tremble.
Charming and confi dent - it is her destiny to win.
Height: 182cmWeight: 73kgFavourite Game: Duel
Height: 191cmWeight: 137kgFavourite Game: Sumo Ball
The art of combat is in her blood - she is the rulerof all warrior women.
Height: 185cmWeight: 80kgFavourite Game: Whiplash
CHANNEL 7 GLADIATORS • COLLECTOR CARDS • MAGAZINE & NEWSPAPER SPREADS • BILLBOARDS & METROLITES
GlAdiATORs: After a detailed briefing by Channel 7, we were required to adapt our print advertising
to television commercials already produced. The brief required the ad to look powerful & exciting.
With a number of images, the Creative Director & I developed a thunderous atmosphere which
served as a perfect background to all the gladiators on the show.
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CHANNEL 7 PACKED TO THE RAFTERS • BILLBOARDS & METROLITES • MAGAZINE SPREADS
PACked TO The RAFTeRs is currently the highest rating tv show in Australian television history.
The drama series features a mix of lighthearted comedy woven through the plot, but also
addresses many realistic social issues. Over 4 seasons running, each creative retained the same
branding. The background was created with a montage of different images of sky and grass,
giving the creative a quirky feel. The imagery of the family signifies ‘togetherness’ & ‘love’,
which are the continual running themes throughout the series. This is the story of a typical
Australian family in real life, therefore careful retouching was necessary to maintain the realism
of each cast member.
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CHANNEL 7 PACKED TO THE RAFTERS • BILLBOARD ART • EXAMPLE OF HIGH-END RETOUCHING & IMAGE MANIPULATION
yahoo7.com.au/tvTUESDAYS 8.30PM
• The small squares above indicate some unretouched elements that were used to construct the final artwork of the advertisement
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CHANNEL 7 DANCING WITH THE STARS • FLAGS • MAGAZINE SPREAD • BILLBOARDS & METROLITES
Rac
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TONIGHT 7.30PM
dANCiNG WiTh The sTARs: 3 different campaigns over 3 consecutive years are displayed here. Each capture
the sexy, fun & interactive elements that the show represents. These artworks usually required a tremendous
amount of time & patience. RGB lighting effects & colouring were critical here. In particular, a keen eye for
the successful deep-etching of the cast members’ hair was critical.
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CHANNEL 7 AUSTRALIA’S GOT TALENT • MAGAZINE & NEWSPAPER SPREADS • FLAGS
COMING SOON
AusTRAliA’s GOT TAleNT is a talent show that features
singers, dancers, magicians, comedians & other
performers of all ages competing for a top prize of
$250,000. It features the likes of pop stars such
as Brian Mcfadden & Danni Minogue. As such,
an immense amount of retouching was required
to make each celeb look as grand as possible. In this
creative to the right, for exmaple, I was required to
recreate Danni’s hair, slim her waste & legs down,
reshape her breasts & even manipulate her nostril.
In addition, we were supplied with a 3D rendered
version of the show logo; however, the shape,
lighting & colouring required a makeover to match
that of the creative.
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CHANNEL 7 AUSTRALIA’S GOT TALENT • BILLBOARD ART • EXAMPLE OF HIGH-END RETOUCHING & IMAGE MANIPULATION
• The small squares above indicate some unretouched elements that were used to construct the final artwork of the advertisement
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CHANNEL 7 BEAUTY & THE GEEK • METROLITE ART • EXAMPLE OF HIGH-END RETOUCHING & IMAGE MANIPULATION
beAuTy & The Geek may look like a very simple creative; however,
the main creative is actually made from 5 different stock images. The legs
were taken from 2 different shots of the same woman, the head from
the geek was also replaced by another from a different photograph.
The high heels were then attached to the legs & changed from pink
to red. The creative was inspired by an old James Bond movie poster.
• The small squares above indicate some unretouched elements that were used to construct the final artwork of the advertisement
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CHANNEL 7 NATIONAL BINGO NIGHT GAME SHOW • BUS WRAP
NATiONAl biNGO NiGhT flooded the streets of Sydney with its glowing
colours. It was the excitement of the game that we wished to capture in our
design. Using Photoshop, each Bingo ball was carefully crafted & recoloured.
A very timely approach was also necessary to re-illustrate the Bingo Logo.
Apart from this, we developed the catch line ‘Be a Bingo Head’ for the
campaign , which was used in future television advertising.
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CHANNEL 7 ADVERTISING CREATED FOR POPULAR U.S TELEVISION PROGRAMS BROADCASTED IN AUSTRALIA
These several ads displayed, are examples of popular U.S TV shows. Frequently, new creative’s would
be required for these shows on Australia television. At times, I assisted creating concepts for each,
& then worked closely with the Creative Director on the final art.
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CHANNEL 7 THE ZOO • DVD COVER • MAGAZINE SPREADS
TUESDAYS 7.30PM
The zOO documented a series about animals in zoo’s.
The fun-loving tone of the advertisement was created
by the interactivity of animals with the zoo logo.
People generally love to see cute & adorable images
of animals; hence, these were used to encourage the
public to watch the series. The magazine spread below
was constructed with 9 shots, which required a good
deal of deep-etching, retouching, colour correcting &
digital manipulation in Photoshop.
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Experience is our Advantage
CHANNEL 7 7 NEWS CAMPAIGNS • MAGAZINE & NEWSPAPER SPREADS • BILLBOARDS & METROLITES
seveN NeWs: Annually, Seven News required advertising
around australia. The below indicate a variety of ideas
we put together to portray Seven News as the best in the
nation. All jobs required strict retouching to the news
presenters, & the colouration of each image was always
carefully considered.
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CHANNEL 7 VARIOUS OTHER ADVERTISING CREATED FOR AUSTRALIAN TV SHOWS BROADCASTED ON AUSTRALIAN TV
THE RIVERBOYS ARE HEREWEEKNIGHTS 7.00PM
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c o r p o r a t e i d e n t i t y
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QANTAS AIRWAYS Q CATERING • LOGO • STATIONARY • VEHICLE IMPLEMENTATION
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Q CATeRiNG is a Qantas Airways division that supplies catered
food to all international flights of different airlines in the
Southern Hemisphere. The symbol is a simplistic representation
of a plate, a serviette and the Qantas triangle.
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AGILETECH LOGO • STATIONARY
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AGileTeCh is an IT consulting company that supplies
various hardware & network solutions to large & small
Businesses. The symbol designed represents the letter
‘G’ & the ‘on’ button found on electronic devices.
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ENGADINE DANCE ACADEMY LOGO • BUSINESS CARD • BROCHURE COVER
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eNGAdiNe dANCe COMPANy is a school that teaches
Ballet in Sydney, Australia. The concept of the logo is a
representation of the letter ‘E’ as a dancer. This was
executed using my own handwriting to create a sence
of both movement & elegance.
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The bike shACk is a very small rental shop located
in Sydney, Australia. They rent out bikes to the public
for a small cost. The logo is a typeface that resembles
a bicycle by the simple addition of 2 circles onto
the letter ‘K’. I wished for the logo to be simple,
contemporary, casual & approachable.
B I K E S H A C K L O G O • S TAT I O N A R Y • T-SHIRT
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47 Station Rd WoodRidge nSW 4114 M 02 9421 7166 F 02 9421 7167 E [email protected]
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T 9 4 8 4 6 1 4 0 M 0 4 0 5 4 5 6 6 5 4 W W W W. E N I G M A A F T E R PA R T Y. CO M
E T . B L I S S E N D O N @ E N I G M A A F T E R PA R T Y. CO M
ENIGMA AFTERPARTY LOGO • STATIONARY • CAP
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eNiGMA is a young & upcoming business that organises post-event
parties for schools & businesses. The typeface was created using a
contemporary font named DAX, which was bastardised to integrate
the letter ‘G’. It represents an infinity sign and symbolises a sense
of continuance, or probably in this case that ‘the party never ends’.
E X T E R I O R D E S I G N & L A N D S C A P I N G
UNIT 114 I 354 EASTERN VALLEY WAY I CHATSWOOD I NSW 2067
T 02 9417 6001
WWW.INSIDEOUTLANDSCAPES.COM.AU
ABN 39 845 502 673
E X T E R I O R D E S I G N & L A N D S C A P I N G
UNIT 114 I 354 EASTERN VALLEY WAY I CHATSWOOD I NSW 2067
T 02 9417 6001
WWW.INSIDEOUTLANDSCAPES.COM.AU
ABN 39 845 502 673
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E X T E R I O R D E S I G N & L A N D S C A P I N G
UNIT 114 I 354 EASTERN VALLEY WAY I CHATSWOOD I NSW 2067
T 02 9417 6001
WWW.INSIDEOUTLANDSCAPES.COM.AU
ABN 39 845 502 673
INSIDE OUT LOGO • STATIONARY
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iNside OuT is an Australian landscaping company that
renovates existing gardens & outdoor areas. They wished
for a more artistic & less ruggade identity. For this reason
I created a mark that symbolises both a paint splatter as
well as the profile of a landscape.
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MORE LOGOS OZ REPUBLIC • GOLFCLUB HQ • MY PET CARE • JAEGAR AUTHORING • JET TURBINE SERVICES • EMPORIO CAFé
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Flagging the best deals online
i n v i t e s & r e c r e a t i o n
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CHANNEL 7 VARIOUS INVITATIONS SENT OUT TO STAFF & CLIENTS OF CHANNEL 7 BY EMAIL
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iNviTes FOR ChANNel seveN were occasionally produced for email.
Humour plays a large role in the effectiveness of these kinds of invites.
Therefore, it was our aim to ensure most of Channel Seven’s were
comical & clever.
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QANTAS AIRWAYS A SERIES OF 5 POSTCARDS CELEBRATING 60 YEARS OF THE LONGEST HOP (FLIGHT FROM LONDON TO SYDNEY)
The lONGesT hOP promoted a 60 year celebration of Qantas’ first flight from Sydney to
London. Under the Creative Director’s direction, I assisted in the design of these postcards.
The aim was to produce an aesthetic similar to postcards that were produced in the 50’s
& 60’s. Old Qantas images were supplied, then scanned, manipulated & integrated
into a series of 5 postcards. These were later implemented onto large format banners.
The project was much of a success.
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CHANNEL 7 BEAUTY & THE GEEK • MERCHANDISE CALENDAR FOR THE PUBLIC
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Long Domestic Sectors
Flight AttendantsInfl ight
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Wo
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WatchesA small business style watch with a black, brown, gold or silver band may be worn.
Thick or rubber bands, jelly watches, over-sized watch faces, bright or fl uorescent coloured, cartoon character, novelty or over exaggerated sports watches, obvious diamante encrusted watches or watches with excessive branding are not acceptable.
Bracelets and Bangles One plain bracelet or bangle in gold, silver, diamond or pearl (maximum width 10mm) may be worn.
No other bracelets are acceptable, including; plastic, bone, leather, suede, fabric, wooden, charity bands, Tiffany & Co. locket bracelets or Pandora bracelets.
Eyewear
Eyewear should be aligned with the tone of the uniform.
Wear frames that are business-like, moderately sized and conservative in design and colour.
Lenses may be slightly tinted, provided eyes are clearly visible.
Contact lenses are to be either clear, or of a natural eye colour.
Sunglasses are to be conservative in design and colour, and removed while inside buildings, including Qantas environments and airport terminals. Once removed, they are not to be placed on top of your head.
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QANTAS AIRWAYS RUNWAY GUIDE • GROOMING STANDARDS GUIDE FOR CABIN CREW & AIRPORT STAFF
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Kangaroo and oneworld Pin The Kangaroo pin is only worn with Customer Service Manager, Customer Service Supervisor and QantasLink Check and Trainer uniforms. Badge placement is important. Wear both the Kangaroo and oneworld badges on the left side of your full uniform only, with the Kangaroo pin positioned above the oneworld badge on the jacket or dress.
When wearing the dress as full uniform, wear the Kangaroo pin, oneworld and name badge on the left side, centred above each other.
Additional Pins and BadgesA strict code applies to the badges you can wear.
Two additional badges may be worn on the right lapel of your jacket. These badges include:
• Long service• eXcel• Indigenous• Sommelier• Promotional (as determined
by Qantas).
Badges or pins not listed may not be worn.
Badges and pins are not to be worn on ties.
Wear promotional badges issued by Qantas on the right lapel of your jacket. If two additional badges are already being worn, you must remove one of these badges and replace it with the promotional badge.
Qan
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Always wear your oneworld badge on the left side of your full uniform.
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Women’s Grooming 09
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Ground Em
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Runway – G
round Employees Im
age and Presentation
91D 00167
Cabin C
rew Im
age and Presentation
Runway – C
abin Crew
Image and Presentation
91D 00875
RuNWAy explains uniform requirements to all Qantas
staff. The guide shown consisted of over 100 pages,
each containing a few highly Photoshoped images.
These were deepetched, retouched, resized, placed onto
new contemporary backgrounds, & shadows had to be
added. Due to the quantity of images, this process was
lengthy and time consuming.
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MARCO POLO LARGE FORMAT POSTERS THAT WERE HUNG IN DEPARTMENT STORES AROUND SYDNEY
MARCO POlO is a small fashion label that has made a good name for
itself over the last few years in Sydney. It distributes clothing to stores
Sydney-wide. Many posters like the ones displayed were produced
over the last few years. Several other forms of printed media were
also produced including: clothing tags, brochures & postcards.
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BACHELOR MAJOR WORK LOGO • POSTER • A2 FOLDOUT BROCHURE • PACKAGING • POSTCARDS & TICKETS
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FiFA WORld CuP 2010: As a final work for my Bachelor degree in 2006, I decided
to develop a small scale campaign that would advertise the next Fifa World cup.
In this brief I aimed to design a logo for the event, a poster which would be
used to advertise the event, as well as a very intricate package that football fans
would receive once they arrived in South Africa. This package included their tickets,
a comprehensive tourist brochure, as well as souvenir postcards & a discount card.
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KLEENEX PROPOSAL FOR TISSUE BOX DESIGNS
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MALISON SCHIZOPHRENIC DREAMING • CD COVER ARTWORK
sChizOPhReNiC dReAMiNG is the first album recorded by
Malison. The concept of the album is defined by a struggle
between good & evil. The album is written describing moments
in life that celebrate goodness & others that are tempted
by evil. It was from this that we were inspired by the distorted
world of Salvador Dali. We adapted this idea to the artwork by
deep-etching, layering & amalgamating images which resulted
in a very peculiar CD cover narrative.
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MALISON RIGHT BEFORE MY EYES • CD COVER ARTWORK
RiGhT beFORe My eyes is the second album recorded by
Malison. The concept of the album is ‘nostalgia, memories
& happiness’. It is a written & musical documentation of the
life of the artist. It was his wish that we design the CD from
the inspiration of Pop Art Icon, Andy Warhol & his portraits
of Marilyn Monroe. As such, monochromatic images were
overlaid with screen-print like colours to portray the beauty
& serenity of these memories. It was our intension to
create 3 spreads inside the CD cover which portray the
colours of the sky as the sun sets; as this is the time of day
when people usually reflect on their life the most.
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