STEM Pre Academy PRODUCTION VALUE WORKSHOP

February 4th, 2017

8:00 am: Pre Game

8:30 am: Production Value

9:30am - Discussion

11:00am - Close

PRODUCTION VALUE A visual storytelling thought process.

For many students the destination is the goal, but the journey is also just

as important.

Students who find purpose and value in this process will definitely

create great videos.

CHOICE

CHOICE

Great videos begin with a choice. Big or small, each decision affects

the outcome of the image, the story and ultimately what your audience

thinks about your production.

Look at the two images below. What is the obvious differences between both shots?

What did the photographer choose to do differently? Which do you prefer? Why?

The ability to take a picture or make a video doesn't make "great". By

embracing the process of production YOU can determine

the positive outcomes.

PRODUCTION VALUE is defined as

The quality of the media in which the message is delivered.

Amateur storytellers often disregard simple

production techniques opting to "run and

gun" or "just get the shot". True professionals

understand the value of the tools needed to

produce high quality products.

Remember, every

purpose has a tool

and every tool a

purpose.

LOOK

USE YOUR BRAIN

WHY IS IT

IMPORTANT?BECAUSE THINGS CAN MOVE

30 FRAMES A SEC | NOT ONE MOMENT

USE THE RIGHT TOOL FOR THE RIGHT REASON

WHAT IS

RIGHT TOOL?

IT’S ABOUT THEIR

CHOICES

VISUAL HARDWARE SOFTWARE PROCESS

Value will be found when using the tools for what they are intended.

LOGISTICSPlan for the worst, hope for the best.

Every production has logistics, even the smallest ones.

After planning your shots students still have many

decisions to make, each choice comes with its own

pros/cons.

LOGISTICS The steps needed to complete a

task.

TALENTFinding the right talent is not easy. Most times even your friends

won't participate in your productions.

Even when you find someone to act, it can be a struggle to get

the type of performance you are looking for. The ability to "sell"

the illusion is a skill that must be honed and practiced.

WARDROBEWardrobe is often overlooked because most productions do

not require a special outfit or piece of clothing.

However when wardrobe is considered it often results in

higher production value.

LOCATIONA location can make or break your production. An appropriate

location becomes the back drop to your story. An inappropriate

location can create confusion for your audience.

Most students are not focused on location. Right outside the class is

an option, but is it the best option suited for the story your telling?

PROPSProps are defined as anything movable or portable on a

stage or a set, distinct from the actors, scenery, costumes

and electrical equipment.

Most often students create simple props for their videos.

Cleverly designed props, can be the difference in selling the

reality of your video.

CASE STUDYWatch the video and discuss the logistics behind every shot. Refer back to

the values and choices (process, talent, location, props and wardrobe) to

explain what they could have done in order to prevent the problems you've

found.

A small disclaimer - this was a first draft for this particular group. They did

review and improve the production. It's a lesson that we hope everyone

can learn from - good to great.

CASE STUDY

“Brainstorm” Watch the film and then discuss the production value/

logistic needed.

CASE STUDY

“Behind the Scenes of Brainstorm” Watch the film and then discuss the production value/

logistic needed.

CHOICE

PRODUCTION

VALUE

LOGISTICS

PROCESS

PRODUCTION VALUE A visual storytelling thought process.