elle wardrobe
DESCRIPTION
To enhance its online shopping activity and drive traffic to its e-shop, Hugo Boss enlisted the help of ELLE Germany to create a unique and customizable digital experience: the virtual ELLE wardrobe, which presented Hugo Boss’ latest collection and allowed users to create their own wardrobe. To promote this innovative and unprecedented operation, ELLE offered an online campaign, as well as strong editorial support which included the involvement of Kerstin Schneider, the Fashion Director of ELLE Germany. The operation continued for 3 fashion seasons.TRANSCRIPT
GERMANY
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OBJECTIVE
# To enhance its online shopping activity and drive traffic to its e-shop.
RESPONSE
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# ELLE Germany created a unique and customizable digital experience: the virtual ELLE wardrobe, which presented Hugo Boss’ latest collection and allowed users to create their own wardrobe.
# In addition, Kerstin Schneider, the Fashion Director of ELLE Germany produced an exclusive photo shoot of the latest Hugo Boss collection (women’s range), which linked to the online wardrobe on ELLE.de.
A 360° CAMPAIGN
WEB
SOCIAL NETWORKS
# Fashion shoot# Editorial support
# Facebook support
# Online wardrobe# Classic online formats
#FASHION SHOOT
Kerstin Schneider, the Fashion Director of ELLE Germany produced an exclusive photo shoot of the latest collection of Hugo Boss that could be viewed in the ELLE magazine as well as on ELLE.de along with videos.
WEB
#ONLINE WARDROBE
ELLE.de created a virtual wardrobe with selective pieces of the latest Hugo Boss collection, chosen by Kerstin Schneider. Visitors were invited to find the perfect outfit with the help of the ELLE fashion team, put it in the virtual wardrobe and go on the Hugo Boss e-shop to buy the item online.
VIRTUAL WARDROBE
#ONLINE WARDROBE
PROMOTION OF THE WARDROBE
FOR MORE INFORMATION
PLEASE CONTACT:
The Integrated Solutions Department+33 1 41 34 87 39