startup live prague pitch workshop
DESCRIPTION
TRANSCRIPT
Pitch
Anytime
What is a Pitch?
Your head
Their heads
Pitch ? ? ?
Never enough time
A (Start-up) Pitch
Pitching Universe
Investor Pitch
Project Pitch
Elevator Pitch
Conference Pitch
Friends Pitch
Back of Napkin Pitch
Southwestern Airline
„Impressing the Ladies“ Pitch
One Liner
Elevator Pitch
Investor Pitch
Art not Science
?
„Start with WHY“
In general for whole universe
“Everything you achieve, you will achieve with or through other people.”
For example „SUL Prague“
YOU
You are here
Startup Week 2011
Pitching for
Success
If so important, you would think
people work hard to do it well….
A European comparision?
~ 500 pitches
Really good ones: ~ 20
(that I acctually remember)
We have a problem in
Europe!
People are dying…
…and dying….
…ok, some manage to survive…
…. but it is an epidemic…
…that covers Europe
Name of the disease:
B.P.P.
Bad Presentations
& Pitches
but NOT (powerpoint)
bullets kill people
people kill People!
YOU (potentially)
1. Kill people
2. Waste opportunities
3. Contribute to epidemic
Good news!!!
Pitching & Presenting can be TRAINED
Right mindset (hopefully now)
Pitching Universe
Who of you was there?
YOU?
Who of you was there?
YOU?
Vs.
What is more important?
Center of the universe
Pitching = inspiring
Pitching = selling
Pitching = convincing
But pitching requires more!
Let‘s think about the „center“
What do YOU want?
YOU
Emotion
Connection
Excitement Retention
Clarity
Your head
Their heads
Pitch ? ? ?
Remember?
I bet you are inside here
Get out of YOUR head
K.I.S.S.S.
Explain to teenager
Relate to know things
Delivery
Authenticity
Find a unique part…
Structure
Anatomy 1 – Elevator Pitch
You
Problem
Solution
Your Need
Anatomy 2 – Elevator Pitch
You
Need
Satisfaction
Your Need
Anatomy 3 – Elevator Pitch
You
Vision
„Product“
Your Need
Bad Pitch You
Problem
Solution
The forgotten Half of the Pitch
Magic formula
Emotion
Pitching with Slides
3 Steps
1. Preperation*
2. Focus 3. Process
* Creating a good presentation starts far before designing the first slide!
PREperation
Unplug
Gather
Think before doing
Focus
Audience
YOUR Reason* *Different reason why you want to present = different presentation
Core
What is the core of what you do?
Ready to go
Process
Back to basics*
*Use one piece of paper per slide and start basic drafting
Storyline*
*Fit to a „story“ and add more details to draft
Refine*
*Rearrange, add, remove slides & refine drafted slides, content & storyline (reasearch missing parts)
Design *57th International Advertising Festival in Cannes
1. Preperation 2. Focus 3. Process
Three broad steps for creating good presentations
Investor Pitch
Broad Investor Perspective*
*Different investors have different expectations
The not so secret formula
PP CC TT RR
2P 2C 2T 2R
2PCTR
Product Potential
Value
Competition Capital
Can we win?
Traction
Team
Lines not
dots
*Mark Suster / Bothsidesofthetable.com
Return Risk
2PCTR
2PiCTuRes* *a figurative memory bridge for the abbreviation
*if you literally want to remember 2 pictures with a relevance to pitching
1 Possible Structure
0. One-Liner
1. Problem / Need
2. Solution / Satisfaction = Product (!)
3. USP / Unfair advantage
4. How do you make money?
5. Market / Going to Market
6. Team
7. Status Quo
8. Outlook
9. Backup Slides
stARTistsCANdo
Can Ertugrul