Prototyping

christopher.kulins

16:00 – 16:30

Step 7: How well does your solution solves the problem…..

and how can I verify that without building the whole damn thing?

Minimal

Viable

Product

#MVP

„The Minimum amount of functionality that

your target customer considers viable, that

is, providing enough value.“

• Be able to test a product hypothesis with minimal

resources

• Accelerate learning

• Reduce wasted engineering hours

• Get the product to early customers as soon as possible

Qualitative Tests Quantitative Tests

Mark

eti

ng

Tests

Pro

du

ct

Tests

Marketing materials Landing page/Smoke tests

Explainer Video

Ad campaign

Marketing A/B tests

Crowdfunding

Wireframes

Mockups

Interactive Prototype

Wizard of Oz & Concierge

Live product

Fake door/404 page

Product Analytics & A/B tests

#Test your MVP candidate

#Landing Page (IMVU)

Sitze gerade im Startup

Lab….wieder Mal total

langweilig *gähn*

Jo, wann ist das Drama

endlich vorbei…

In 5 Minuten Bier am

Kiosk?

…

#Landing Page (IMVU)

#Landing Page (v.1)

#Landing Page (v.1)

#Landing Page (v.2)

#Landing Page (v.2)

#Landing Page (v.2)

#Landing Page (Screen 1)

#Landing Page (Screen 2)

#Landing Page (Screen 3)

Entschuldigen Sie die Unannehmlichkeiten, aber leider sind alle Tickets für das Event bereits vergriffen. Wir melden uns umgehend sollte das Ticketangebot aufgestockt werden.

-------------------------------------------- Alternative Amazon AGB‘s --------------------------------------------

#Explainer Video

#Explainer Video

#Ad Campaign

#A/B Testing

#Crowdfunding

#Crowdfunding

#Crowdfunding

Qualitative Tests Quantitative Tests

Mark

eti

ng

Tests

Pro

du

ct

Tests

Marketing materials Landing page/Smoke tests

Explainer Video

Ad campaign

Marketing A/B tests

Crowdfunding

Wireframes

Mockups

Interactive Prototype

Wizard of Oz & Concierge

Live product

Fake door/404 page

Product Analytics & A/B tests

#Test your MVP candidate

#Mockups/Sketches

#Wireframe

#Interactive Prototype

https://www.flinto.com/p/d3791238

#Interactive Prototype

https://www.ideo.com/work/sesame-street-iphone-apps

#Wizard of Oz

#Feature Fake

“My product is so special,

there is no option to build a

prototype. I need to build the

full product”

There is always an option to

build a MVP

Getting some

traction

?

Congratulations! You can start building

your MVP

Thanks