staging entrepeneurship - mittnorden - mittnorden - … · · 2013-05-15staging entrepeneurship...
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staging entrepeneurshipMethods kompendium for Staging Entrepeneurship in 4 phases.Developed by Urd Schjetne with assistance of Arnhild Opdahl and pupils at Mære landbruksskole.
for contact:
URDcreativespacemail: [email protected]: 909 55 210
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product
6 hat playThe 6 hat play helps you take on different perspectives preventing individual groupmembers having just one hat, for instance constantly sabotating ideation with the
blach hat view.
how:Go throgh the different views one by one. Use max 3-4 min with each hat. Take a new turn if nessesary.
some tips:For good group climate, it`s`vise to start with the yellow hat.
Always follow the black hat by the green. You dont have to go throgh all views, that depends on your task.
When the method is familiar, group members change effectively between the different views without explisit prosess management. ref. Sjøvold; “like a spinning top”
origin: Edward De Bono, researcher on the field of group creativity http://www.edwdebono.com/
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product
6 hat play
red hat: gut feeling, intuition, like or dislike whitout explenation
white hat: objective facts and search for information
yellow hat: positive sides, possibilities and visions
black hat: negative sides, devils advocasy, factual and critical
green hat: creativity and new ideas, build on each others ideas
blue hat: prosess view, status, whats next, how to DO IT!
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product
theory of creative synergi
”As a spinner a group with a high amount of maturity will spin at a very hign speed. the
group will change between functions so quickly and with such precition that they are
nearly simultaneously.
Through their cooperation with the surroundings the group is not only creative, but also got
the ability to launch ideas that are fullworthy products and services.
Endre Sjøvold, Teamet (2005) ISBN: 9788215005201
http://www.endresjovold.no/
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product
extreme makeover
compare: search for lookalikes and competing products
modify: designers gymnastics! change one by one of these; main form, small forms,
colour, material, veight, smell, area of function, way of function
scale: go up and down in scale, changing the product from a ring to a football arena.
use the analogy to ideate further on “ring” or maybe jump to work on a totally new
productidea.
combine: mix, blend or put together in differnet ways, se your product as LEGO
elements
improve: can anything be done more accurate, faster, safer.
value: change between high and low cost. high and low value
adjust: adjust the product to different users style, taste or needs
origin: URD + inspired by Alex Osbornes method Ideatracker. Osborne is “the father of
“Brainstorming” http://www.skymark.com/resources/leaders/osborne.asp
designers gymnastics
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product
how: you have a product idea, but its not especially creative. lets say you work with a new type of bikehelmet for kids.
pick a card you like, or just take some occationally. Use this cards themes, forms, colours, meaning, stories ... to inspire your product and to transform themes from the card to your product.
eks:the product area + picture card inspiration = creative solution on kids helmet!
forced relationship
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product
bisosiationThe method Forced relationship is one that really can generate higly innovative ideas. It´s based on a main creative prinsiple called bisosiation.
“Bisosiation is what happends when 2 unrelated topics are build together into a new total.”
The ratinallity of the process is secured by the gravitational forces of the problem that is normally so strong that we will not go over board in our thinking.
“Hva er kreativitet” (Geir kaufmann 2006) ISBN 9788215006451
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present
rapid prototypingUse what you have at hand to generate ideas by constructing form. afterwards you look
at it and draw sketches on new ideas.
eks:
other ways of doing rapid prototyping is through: bodystorming and dramatising
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present
prototypemake a model of your product, or you can make a drawing, simple or in perspective. We
have camera available and a video team can maybe help for short presentations if the product is a performance.
If the product is a service, find smart ways to exibit it on station PRESENTATION.
Think simpel, think exibition tomorrow! Think of creative and new ways to Exibit an idea.
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present
CUBE IT!The spell “thinking out of the box” is our exibitions consept. we have short time and great ideas. We are entrepeneurs going to prtisipate on an art-exibition, so we have ti speek the exibition language! Art is not the key issue for us, so with some common rules we keep it simple to succeed.
all groups have to use a cube size 30 x 30 cm as a part of their exibition. You can not use more than one! Its up to you how, here are some ideas for starting you up:
the cube can have buisness plans printet all over
the products manual can ly inside or on the top
the cube itself can be part of the product
how to use a simple box i an innovative way
the box is good for display, both products and stories
how you make your 30 x 30 cm box is up to you!
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marced & buisiness
idealcustomer
Demografiske verdier Geografi
Age Income position
sivil status number of familymembers
Personlighet introvert
extrovert impulsive etc
Interestspoliticalidealistic organisations/clubhollyday habbitspets
attitudeecologyeconomyreligion
present your idealcustomer through:
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marced & buisiness
moodboard
Interestspoliticalidealistic organisations/clubhollyday habbitspets
attitudeecologyeconomyreligion
visualize your idealcustomer
a moodboard is a collage of pictures + vision
statements for the product.
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marced & buisiness
targettingmake a product - marced matrix
product/marced M1 M2 M3
P1
P2
P3
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reference listAmabile, T. (1983) Creativity in Context. Westview Press.Amabile, T. (1998) How to kill creativity. Harward Business ReviewDe Bono, E. (1973) Lateral Thinking, Penguin UK/ Harper Collins USForsth, L. (2004) Praktisk Nytenkning. Aquarius ForlagKaufmann, G. (2005) Hva er kreativitet Universitetsforlaget.Kaufmann, G. (2004) Two kinds of creativity - but which ones?. Blackwell publishing Kelley, T. (2001) The Art of Innovation. Random HouseKelley, T. (2005) The Ten Faces of Innovation. Random HouseMogensen, K. (2004) Creative Man. Gyldendal, DanmarkRønning, B. (2005) Flyt, Tapir ForlagRunco, M. (2005) Tactics and Strategies for Creativity.Sjøvold, E. (2006) Teamet. UniversitetsforlagetMarci Segal (2001) Creativity and personality types
www.kreativlab.nowww.cifs.dkwww.kaospilot.dkwww.innovatorium.no www.innovasjonsweb.no www.lookatmorestuff.comwww.ideo.com
Project part-financed by the European Union
(European Regional Development Fund)
within the BSR INTERREG IIIB Neighbourhood Programme