Cracking the Community CodeThey’re people, not robots

Megan Sanicki @megansanicki

Megan Sanicki, Chief Operating Officer

@megansanicki

Drupal Association

Mission StatementDrupal powers the best of the Web. The Drupal Association unites a global open source community to build and promote Drupal

Today’s Webinar

● What is community● Why create a community● Key ingredients for an effective community● Secrets to evolving your community● Case Study: Drupal Association

Sources

● Art of Community, Jono Bacon

● The Community Roundtable http://www.communityroundtable.com/

What Is Community?

Why Create a Community?

Attribution: Community Roundtable

● Marketing & PR● Market research● Customer support● Product development● Customer loyalty

Community Management Ingredients

● Identify shared purpose ● Community strategy & metrics● Digital home for heros● Governance and rules for conduct● Community Manager

Community Manager

● Think strategically, act tactically● Some technical understanding● Strong people skills

○ Listen, encourage, conflict resolution

● Communication skills○ Brand voice, social media, content creation

Community Manager Impact

Phases of Community

SymbiosisBuildStart Grow

Community Motivators

- Sense of belonging, value- Being heard- Validation and recognition - Acknowledged as a thought leader- Access to special people- Financial reward

Community Metrics

Take Aways

● Need a shared common purpose ● Communities engage intellectually, emotionally

○ Manage at both levels

● Create a strategic plan● Hire a community manager● Listen, engage, help, measure, rinse and repeat

Drupal Association

Drupal Association

● Listening● Establishing trust● Educating● Content & Programming● Highlighting, rewarding

Building relationship with community

Drupal Association

● Redesign: User Research, Content Strategy● Re-tooling: Making it easier, friendlier● Performance

Digital home improvements

Drupal Association

● Mission● Shared purpose

○ Community builds great software

○ Drupal Association helps community unite, build, promote

● 3 year goals, 1 year objectives (metrics)○ Grow adoption, grow developers, sustain community,

Community Strategy

Drupal Association

● Community Working Groups● Code of Conduct● Drupal.org governance

Governance

Drupal Association

● Identify Project needs● Determine community actions● Influence desired behavior

Engage & Motivate

Drupal AssociationMetrics

Drupal Association

● Improved engagement ● Trust established ● More people see our value, shared purpose● Moving to symbiosis stage

Results

Megan Sanicki@megansanicki

Thank You!

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