sra day - marketing presentation
DESCRIPTION
A presentation I gave to the Student Radio Association's SRA Day in London talking about marketing small radio stations - like student stations and our digital radio station Fun Kids.TRANSCRIPT
Getting More Listeners
Matt Deegan (@matt)
from Folder Media (@folder) & Fun Kids
(@funkids)
Then:Student Radio
Radio Academy
GWR Group
GCap Media
Now:
Folder Media
Consultancy & ServicesDAB Multiplexes
Fun Kids
What’s The Point of
Student Radio?
Owned
EarnedPaidContra’d
Owned & Earned
Content as Marketing
Small stations, big problems
•Small budget
•Young staff
•No lack of enthusiasm
Station filter/objectives
•Does it drive awareness?
•Does it make money?
Whilst we’re the only kids radio
station, that doesn’t mean we don’t
have other radio competition
Half of stations have more than
500k listeners
But it’s not just radio…
We’re competing for
time…
Spend as much time on
marketing as you do on
programming
Owned
400k
pageviews
100
channels/200k
downloads
500k listening
instances
Earned
Contra’d
Social
Owned & EarnedWhat have you got?
Why should someone care/share?
Does it do a job for you?
How can you use your content
as marketing?
ContraWhat have you got that someone
else wants?
What can you swap?
Matt Deegan (@matt)
from Folder Media
(@folder)