sprooki lite introduction for taman impian jaya ancol
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8/18/2019 Sprooki Lite Introduction for Taman Impian Jaya Ancol
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Sprooki Lite Solution forTaman Impian Jaya Ancol
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There is no online. Because we are never
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The Mobile influence on In-store Sale
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The Mobile influence on In-store Sale
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The Mobile influence on In-store Sale
4.9 Million
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The Mobile influence on In-store Sale
5.9 Million
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90% of shoppers start their journey d
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Sprooki is used by 70+ malls, 4,000+ stores
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An integrated engagement, comm
analytics platform for connected s
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WHERE WHEN WHO WHAT
Targeted Communications, Rewards and
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Pre-pay & Collect in-st Limited or exclusive product sal
In-app payment via credit card,
Collect in store with secure in-app barcode or POS integration)
Expiration reminders
Download & Pay in-sto Value-added reward, discount o
In-app coupon download with se
redemption & payment at store
May be integrated with in-app m
cart
Expiration reminders
Events & Add to calend General news, Events or happe
In-app “Add to Calendar”
Calendar reminds user when ev
Schedule one-off or repeat even
Via existing customer’s mobile
optimised website
Targeted campaigns drive collect in
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Improve loyalty and spend through greater engagement, frequency and rewa
Earning, redeeming and measuring spend via mobile
Cardless & Seamless integration with existing loyalty/CRM system
Sprooki Rewards
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Pay with Points rewards Assign spend goals or points re
In-app “pay with points” - real-ti
password authentication
Redeem securely at concierge o
New Voucher badge, Rewards A
Frequency rewards Assign frequency goals or visits
reward vouchers
In-app “pay with points” with rea
password authentication
New Voucher badge, Rewards A
Redeem securely at concierge o
Member tier rewards Target rewards based on Memb
Specify Member Tier or status r
New Voucher badge, Rewards A
Redeem securely at concierge o
Sprooki Rewards: Encourage spend, visi
upgrades
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Showcase products and
friction-less, mobile app
Convenient pre-order/reserv
directly via the app
Integrates with existing onlin
cart synchronisation
Sprooki Shop
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Retailer Case study: 313@Somerse
R il d 313@S (F&B R
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Retailer study: 313@Somerset (F&B Reta
F A
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Famous Amos
R t il C t d P l Sh S
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Retailer Case study: Payless Shoe Sou
60,000campaign views
in or near stores
17 different location-based mobile cam
at 58 stores = Uplifted response + H
> 24% reRate from c
viewing cam
download v
> 10,000Store walk-ins
resulting in a
purchase
16%Ave. conversion
with some camp
28% conversio
from view
R t il C t d St S i li t I
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• First fashion app in the Philippines to utilise
location-targeted vouchers.
• Alerts local shoppers on approaching the mall to
special store events and promotions from SSI
boutiques.
• Enables shoppers to discover new products,
brands and save vouchers by ‘Add to Bag’.
• Focus on expiry and event alerts as reminders todrive shoppers further down the path to purchase.
“The SSI Life mobile app will be our pr imary
mode for reaching this m arket through this
medium.” – Catherine Huang, Director - Digital
Media Office, Stores Specialist Inc.
Extensive use of location to drive frequency and store traffic in luxury
store brands.
Retailer Case study : Stores Specialist Inc
ff
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Ecommerce
via Mobile
1% - 3.7%+
SprookPlatform
11%Email
2.1%^
^Median Click-through rates per email for Retail sector: Silverpop Email Marketing Metrics 2014
# Average Coupon download or purchase rates: Sprooki Location-based Platform (Retail)
+ Ave E-commerce via Mobile Conversion Rate: U.S Internet Retailer 2014 Mobile 500, Monetate Ecommerce Qtly Q3 2013
++ Average Conversion rates and store walk in: Sprooki Location-based Platform (Retail)
Mobile Ads
2%-3%* Average Response
Rates
Average Conversion
Rates
SprooPlatfo
5%
5x more effective vs. other digital mar
A d i i Cli t A li ti & St t
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Award wining Client Applications & Strat
Commercial-In-Confidence – Sprooki Pte Ltd
Payless ShoeSource Customer Engagement Award
What our Customer says ?
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What our Customer says ?
What our Customer (Luxury Brands) says ?
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What our Customer (Luxury Brands) says ?
Sprooki Vs Turn key Developers
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Sprooki Vs. Turn-key Developers
1. Focus
Sprooki emphasizes on a specific set of retail expertise and highly experienced a
2. Industry best practices Sprooki proactively consolidate market best practices to benefit all customers an
3. Time to delivery and Quality of Solution
Sprooki’s features are developed, tried and tested (Out of the box) by many. Tim
shorter, timely and better quality.
4. Lower Total Ownership Cost (Maintenance/Upgrade cost) New requirements and features from customers, beneficial to the platform, are g
chargeable (FOC). Return of investment (ROI) is higher and faster.
5. Retail Marketing Domain Expertise
Sprooki expertise is not limited to the technological, but also covers marketing co
respect to driving successful usage of the platform by the customer’s marketing
What is the Business Stakes/Benefits for Malls /
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Traditional media advertisement
Foot-fall
Sales conversion
Campaign Effectiveness
Brand awareness & positioning
What is the Business Stakes/Benefits for Malls /
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Thank You.
Hans Siregar
+62 818 903 505
Mark Tey
+65 9101 5084
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]