Sport and Physical Activity Strategy 2013 - 2017

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Content

Section

Page Number

Introduction

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Overview and Scope of the Strategy

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National Context

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Regional Context

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Local Context

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Strategic Vision and Priorities

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Performance Indicators

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Summary

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References

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Introduction

Welcome to East Cambridgeshire District Council, Sport and Physical Activity Strategy 2013 – 2017. After the success and inspirational London Olympic and Paralympic Games 2012 this strategy and subsequent annual action plans will build and capitalise on the Olympic and Paralympic Legacy for communities in East Cambridgeshire. East Cambridgeshire is one of five district authorities and one county authority which makes up the County of Cambridgeshire. The district has a population of approximately 81,000 and it covers an area of almost 65,500 hectares. The district is predominantly rural in character and is an attractive location in which to live and work, combining the best of town, village and rural life. In addition to the Olympic and Paralympic Legacy this is an exciting time for the district, as the expected population growth, leisure and sport facilities are due to benefit from a range of developments including a new district wide leisure centre. In total the district has eight independent sport and leisure facilities operated by a mixture of community trusts, voluntary sport clubs, education establishments and commissioned contractors. The council works in partnership with these independent facilities to provide a range of services which are accessible, affordable and high quality. In the wider remit of sport, physical activity and leisure the council makes a significant and active contribution to partnerships and priorities to address health inequalities, social and economic deprivation. Sport and Physical Activity Services play an important role within the health agenda, particularly within preventative community health services. This strategy will lead the development Sport and Physical Activity Services and provide a sustainable Olympic and Paralympic Legacy up to 2017.

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Scope of the Strategy

Scope of the strategy This strategy has taken an evidence based approach to establish a strategic vision and three priorities for Sport and Physical Activity Services in East Cambridgeshire. The priorities will be delivered by projects, programmes and interventions which are set out in an annual action plan. The action plan details the council’s contribution to achieving the strategic vision and priorities. How we developed the strategy The following steps have been completed in the development of this strategy and action plan.

1. A review of policies, strategies, research and statistical analysis (from national, regional and local level) to create an evidence base.

2. Public and stakeholder consultation on a draft strategy and annual action plan. 3. Evaluated consultation results and produced final version. 4. Full Equalities Impact Assessment of the strategy. 5. Approval of the strategy by East Cambridgeshire District Council, Community and Environment Committee. 6. The documents are published and become council policy.

Exclusions The strategy evidence base will review all the policies, strategies, research and statistical analysis from national, regional and local level sources. The strategy structure will summarise the research and identify the implications for East Cambridgeshire. The scope of this strategy is set within the wider context of East Cambridgeshire District Council policies and strategies. Therefore two exclusions can be identified and applied to reduce overlap with other areas of the council’s policies and strategies.

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The strategy will not set out the Health and Wellbeing Priorities for the district. This is led by East Cambridgeshire Health and Wellbeing Partnership. This strategy will make reference and detail the relationship between the two sets of priorities. In addition the annual action plan will detail the contribution of East Cambridgeshire District Council to the Health and Wellbeing Partnership in relation to sport and physical activity services.

This strategy will not set an overall strategic vision for leisure centres, sport facilities or pitches within the district. A review of the sport and leisure infrastructure has to be taken forward as a separate and major piece of specialist assessment work by the council. However this strategy cannot ignore the link between the strategic vision of increasing participation and facilities. Therefore the priority for the council will continue to be ‘work in partnership with independent community leisure trusts to provide high quality, accessible and sustainable leisure provision’.

Governance and Scrutiny The strategy has been developed in line with East Cambridgeshire District Council committee protocol. The strategy and action plan have been assessed against East Cambridgeshire’s Equalities Impact Assessment. Continued governance and scrutiny of the strategy and action plan will be reported to the Councils Community and Environment Committee on an annual basis. In addition the annual action plan and evaluation will be developed in consultation with partners and stakeholders and reported to East Cambridgeshire Health and Wellbeing Partnership. How the Strategy and Action Plan documents interlink The strategy is for the district as a whole with a performance indicator included within this strategic document. The action plan details the contributions that the council will make to achieve the strategic vision and priorities. The action plan will include performance indicators to measure the council’s impact. Both documents will sit along wider strategic policy documents such as the East Cambridgeshire Local Plans.

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National Context

Author and Report Sport England, A Sporting Habit for Life, 2012 – 2017 1

Overview Impact for East Cambridgeshire

Sport England is the national agency charged with stewarding sport across the country and driving forward the Olympic and Paralympic Legacy. Sport England strategy ‘A Sporting Habit for Life, 2012 – 2017’ focuses on three priority themes

Continue to work with National Governing Bodies of Sport

An increased focus on youth sport making the transition from school to community sport easier

Taking sport to where people are Outcomes for the strategy are

See more people taking on and keeping a sporting habit for life

Creating more opportunities for young people

Nurture and develop talent

Provide the right facilities in the right places

Support local authorities and unlock local funding

Ensure real opportunities for communities The document sets out how the Olympic and Paralympic 2012 Legacy will be delivered from a national level down to communities. The Sport England strategy has a strong

Strategic outcomes from Sport England’s strategy are to grow, sustain and excel sport participation. For East Cambridgeshire the key to achieving these outcomes are to develop grassroots participation. Grassroots participation can be categorised into three groups of sport clubs, school sport and facilities.

School sport is delivered by Witchford School Sport Partnership. The partnership has a strong emphasis to develop sport standards within Physical Education and to develop the school sport and club link.

Sport clubs play a vital role in delivering sport across East Cambridgeshire delivering both general participation and excelling athletes. East Cambridgeshire has a strong history of independent sport clubs. Some clubs have potential to expand in capacity and standards to support increasing participation.

Leisure centres and sport facilities have a huge impact on participation rates. Many factors have an impact on the general public accessing facilities including the cost, standard, location, programme and accessibility.

The strategy has a focus on youth sport and for East Cambridgeshire this means strengthening the link between school sport and sport clubs.

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emphasis on youth sport to inspire lifelong participation in sport. Essential to growing, sustaining and excelling sport participation are to ensure that participation pathways exist. For East Cambridgeshire this often means joining services together which are operated by different service providers.

Sport England is the national funding agency for sport therefore all the funding streams are linked to the outcomes to grow, sustain and excel sport participation.

Author and Report National Governing Bodies, Whole Sport Plans 2

Overview Impact for East Cambridgeshire

National Governing Bodies of sport (NGB) oversee and manage the development of sport in line with Sport England outcomes to grow, sustain and excel participation. NGB in line with Sport England funding have developed Whole Sport Plans for each sport which set the strategic direction for the next four years from 2013. There are 49 NGBs in total across England.

Any engagement and support from NGB’s would be in line with the respective NGB whole sport plan and tends to be project specific. Often the County Sport Partnership is the link organisation between local authorities and NGB’s.

The opportunities for East Cambridgeshire are to attract NGB’s to develop services or infrastructure. Some NGB’s have a strong emphasis on club development or increasing participation through direct delivery of services.

Author and Report Department for Health, Health and Social Care Bill, January 2012 3

Overview Impact for East Cambridgeshire

The Government Health and Social Care Act 2012, is radically changing the way local health priorities are decided, how services are commissioned and challenging existing structures. The following are the two described driving factors for the act.

A big impact from the Bill has been the relationship and scope of partnership working between health organisations and local authorities. In terms of public health the function has changed from Cambridgeshire Primary Care Trust to Cambridgeshire County Council. In

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To safeguard its future the NHS needs to change to meet the challenges it faces – only by modernising can the NHS tackle the problems of today and avoid a crisis tomorrow.

The Health and Social Care Act 2012 puts clinicians at the centre of commissioning, frees up providers to innovate, empowers patients and gives a new focus to public health.

addition the reform has led to the creation of Isle of Ely GP Commissioning Group, improving the council relationship with GP’s.

The reform and move towards more local preventive community services potentially means a greater role for Sport and Physical Activity Services. For example existing council led services can be modified and expanded to reduce the risk of residents developing disease such as diabetes. Current identified services are Falls Prevention and Bones Services and the Mature and Active Programme.

Another key role for the council is to identify opportunities for delivery of preventative community services through leisure centres and sport facilities, working with partners to look at funding and partnership opportunities.

Author and Report Chief Medical Officer (Four Home Counties), Stay Alive, Stay Active 4

Overview Impact for East Cambridgeshire

The Start Active, Stay Active report was issued by the four Chief Medical Officers (CMOs) of England, Scotland, Wales and Northern Ireland. The report pulls together an evidence base for the health benefits of physical activity. The conclusion was regular physical activity can reduce the risk of many chronic conditions including coronary heart disease, stroke, type 2 diabetes, cancer, obesity, mental health problems and musculoskeletal conditions. Even relatively small increases in physical activity are associated with some protection against chronic diseases and an improved quality of life. These benefits can deliver cost savings for health and social care services.

Stay Alive, Stay Active is an important document and brings together a wide range of research to create an evidence base for Sport and Physical Activity Services role in preventative services. The document is critical when constructing a business case or developing service plans.

The main impact of Stay Alive, Stay Active to this strategy is the importance of preventative services and the benefits of early intervention programmes. One key benefits of early intervention is cost effectiveness and the business case to support investment and prevent health

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conditions arising.

Author and Report Chief Medical Officer (England), NHS Annual Report 2009 5

Overview Impact for East Cambridgeshire

The Chief Medical Officers report 2009 identifies the link between the benefits of regular physical activity and the reduction in risk of developing preventative diseases.

The report makes the clear link between the benefit of physical activity and the reduction in risk of developing a serious health condition. The report also highlights the potential cost savings.

The report highlights that by undertaking physical activity a person can reduce their risk of developing Type 2 Diabetes is reduced by 33 – 50%. This is important as it is also a priority of the East Cambridgeshire Health and Wellbeing Partnership. This supports the notion that Sport and Physical Activity Services can play a critical role in preventative services.

Health condition Beneficial Effect of Physical Activity on Health outcome

Coronary Heart Disease (CHD)

Moving to moderate activity could reduce risk of CHD by 10%

Stroke Moderately active individuals have a 20% lower risk of stroke incidence/mortality

Type 2 diabetes (T2D)

Active individuals have a 33-50% lower risk of T2D

Colon cancer The most active individuals have a 40-50% lower risk of developing colon cancer

Breast cancer More active women have a 30% lower risk of developing breast cancer

Osteoporosis Being physically active reduces the risk of later hip fracture by up to 50%

Author and Report Sport Volunteering in England (Sport England, 2002) 6

Overview Impact for East Cambridgeshire

The best evidence of volunteering on a national level is the 2002 research document which identifies the following headline figures of the benefits to sport from volunteers.

There are 5,821,400 sports volunteers, representing

Volunteers play a key role in delivering grass root sport in East Cambridgeshire. Working with volunteers is essential to increasing standards and expanding provision of grass roots sport.

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nearly 15% of the adult population.

They contribute 1.2 billion hours each year to sport, equivalent to 720,000 additional full time paid workers.

The value of the time contributed by sports volunteers in England is estimated at over £14 billion.

The volunteers help to sustain over 106,400 affiliated clubs in England, serving over 8 million members.

The sporting sector makes the single biggest contribution to total volunteering in England, with 26% of all volunteers citing “sport” as their main area of interest.

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Regional Context

Author and Report Cambridgeshire County Council, Cambridgeshire Health and Wellbeing Strategy 2012 – 2017 7

Overview Impact for East Cambridgeshire

The Cambridgeshire Health and Wellbeing Board and Networks bring together leaders from local organisations which have a strong influence on health and wellbeing priorities including the commissioners of health, social care professionals and public health services.

Its focus is on planning the right services for Cambridgeshire and securing the best possible health and wellbeing outcomes for all residents.

The work of the Board is guided by the Cambridgeshire Health and Wellbeing Strategy 2012-17. The Strategy sets out the priorities the Health and Wellbeing Board and Network feel are the most important for local people.

Six priorities are identified as part of the strategy

1. Ensure a positive start to life for children, young people and families

2. Support older people to be independent, safe and well 3. Encourage healthy lifestyles and behaviours in all actions

and activities whilst respecting people personal choices 4. Create a safe environment and help to build strong

The Cambridgeshire Health and Wellbeing Board and Strategy sit above East Cambridgeshire Health and Wellbeing Partnership. The board and strategy feed into East Cambridgeshire Health and Wellbeing Partnership.

The six priorities identify, guide and govern the relationship between the commissioning groups, public health and local partnerships.

For East Cambridgeshire the impact is that the priorities identity will lead the investment to improve public health.

The impact for East Cambridgeshire is how the priorities can potentially lead to additional investment in the district. However at the time of constructing this Strategy the action plan has not been release, therefore the impact cannot be fully assessed. The impact will be detailed under the relevant annual Sport and Physical Activity Action Plan.

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communities, wellbeing and mental health 5. Create a sustainable environment in which communities

can flourish 6. Work together effectively

Author and Report Cambridgeshire Joint Strategic Needs Assessments 2010 - 2012 8

Overview Impact for East Cambridgeshire

The Local Government and Public Involvement in Health Act (2007) made co-operation between upper tier local authorities and Primary Care Trusts to produce a Joint Strategic Needs Assessment (JSNA) into a statutory duty. The JSNA was intended to identify the current and future health and wellbeing needs of a local population, inform the priorities and targets set by Local Area Agreements and lead to agreed commissioning priorities to improve outcomes and reduce health inequalities. The new Health and Social Care Bill will transfer the current duty of PCTs to co-operate in JSNA, to the new Clinical Commissioning Groups. There will be a statutory duty for the Health and Wellbeing Board to prepare a joint Health and Wellbeing Strategy to meet the needs identified in the JSNA. The JSNA is a continual process, the last full assessment and report was in 2010, with continual review in 2011 and 2012. The 2012 JSNA.

The (phase 6 summary report) summaries East Cambridgeshire as ‘The health of the people of East Cambridgeshire is generally better than the England average and is similar to, or better than, its ONS cluster average. Only the rate of statutory homelessness (household based) is significantly higher than the cluster average and no indicators are worse than the England average. Important issues for East Cambridgeshire include prevention and management of long term conditions such as diabetes, planning in partnership to meet the needs of an ageing population with an emphasis on mental health, and promoting parental mental and physical health.’ (JSNA 2012, Summary Report Phase Six)

Author and Report Living Sport, Strategic Vision 2011 – 2015 9 and Sport England, County Sport Partnership Core Specification 10

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Overview Impact for East Cambridgeshire

The Living Sport Strategic Vision 2011 – 2015, sets the vision and priorities for Living Sport. The overall vision and mission statement is ‘Our Vision Active and healthy communities where everyone can play, achieve and enjoy. Our Mission Living Sport will be a catalyst to building dynamic and effective partnerships to create an active Cambridgeshire and Peterborough.’ The vision is set out into four areas with respective objectives

Participation - A more active and healthy Cambridgeshire and Peterborough

Partnership Development - A quality infrastructure where sport can flourish

People Development - Diverse, expert and confident people performing at their best

Information Management - Well informed network utilising accurate data to enable a needs led response

The Sport England, County Sport Partnership Core Specification documents outlines what are the expectations are of the county sport partnership.

Living Sport is a key strategic and delivery partner for sport and physical activity services in East Cambridgeshire.

The majority of National Governing Bodies work through Living Sport to engage with local authorities to develop project and programmes.

Living Sport provide a number of support functions in the district for example club development and coach education courses. In addition Living Sport administers a number of Sport England funding sources such as Sportivate to develop activities for 14 – 19.

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Local Context

Author and Report Sport England, Active People Survey 11

Overview Impact for East Cambridgeshire

The Active People Survey is Sport England standard measuring tool to monitor participation rates across the country. The survey provides by far the largest sample size ever established for a sport and recreation survey and allows levels of detailed analysis previously unavailable. It identifies how participation varies from place to place and between different groups in the population. The survey also measures; the proportion of the adult population that volunteer in sport on a weekly basis, club membership, involvement in organised sport/competition, receipt of tuition or coaching, and overall satisfaction with levels of sporting provision in the local community. The standard tool for measuring performance is Adult (16+) participation in at least 30 minutes and moderate intensity sport (at least 1 session a week) by year. The Active People Survey is the national standard to measure participation rates, use by the majority of sport development departments.

The results for East Cambridgeshire demonstrate a continual decrease in participation rates from 33.3% in 2005/06 to 29.1% in 2010/11. However the results of the 2011/12 show a recovery in participation rates to 31.1%.

This compares to regional level of 37.9% in Cambridgeshire and national figure of 36% in 2011/2012.

The Active People Survey results are a key standard measure for local authorities and organisations to measure the overall participation rates.

Author and Report Department of Health, East Cambridgeshire Health Profile 2012 12

Overview Impact for East Cambridgeshire

Health Profiles are produced by the Public Health Observatories The 2012 health profile indicates that East

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in England working in partnership, with funding from the Department of Health. They are designed to help local government and health services identify problems in their areas and decide how to tackle them. They provide a snapshot of the overall health of the local population, and highlight potential problems through comparison with other areas and with the national average.

East Cambridgeshire Health Profile 2012 identifies the following evidence

The health of people in East Cambridgeshire is generally better than the England average. Deprivation is lower than average, however about 1,700 children live in poverty. Life expectancy for both men and women is higher than the England average.

Life expectancy is 4.8 years lower for men in the most deprived areas of East Cambridgeshire than in the least deprived areas.

Over the last 10 years, all cause mortality rates have fallen. Early death rates from cancer and from heart disease and stroke have fallen and are better than the England average.

About 16.6% of Year 6 children are classified as obese. Levels of teenage pregnancy and of alcohol feeding initiation and smoking in pregnancy are better specific hospital stays among those under 18, breast than the England average. An estimated 18.6% of adults smoke and 23.0% are obese. The rate of road injuries and deaths is worse than

Cambridgeshire is above the England average across a number of health measures. The health profile also indicates priorities for East Cambridgeshire includes partnership working to meet the needs of an ageing population with an emphasis on mental health, promoting parental mental and physical health, diabetes and its prevention.

These priorities identified in the health profile reflect the priorities of the East Cambridgeshire Health and Wellbeing Partnership.

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the England average. Rates of sexually transmitted infections, smoking related deaths and hospital stays for alcohol related harm are better than the England average.

Author and Report East Cambridgeshire Health and Wellbeing Partnership, Strategic Priorities 13

Overview Impact for East Cambridgeshire

East Cambridgeshire Health and Wellbeing Partnership reformed in 2012 following the changes to the Health and Social Care Act 2012 (as highlighted above). The partnership is comprised of Isle of Ely Commissioning Group, Public Health, East Cambridgeshire District Council, Adult Social Care, Locality Teams and voluntary organisations. The partnership is still in a development phase and has identified the following three priorities

Older people

Mental illness amongst the working age population

Diabetes

The partnership provides a framework for partners to work together to develop services and interventions. Bring together experts in various fields to exchange information, knowledge and expertise in addition to pooling of resources.

Sport and Physical Activity Services can play a key role in preventing the development of the disease amongst the general population of East Cambridgeshire.

Author and Report East Cambridgeshire Community Safety Partnership, Rolling Action Plan 14

Overview Impact for East Cambridgeshire

The East Cambridgeshire Community Safety Partnership is made up of the Police, East Cambridgeshire District Council, Cambridgeshire County Council, Probation Service, National Health Service and Cambridgeshire Fire and Rescue. Sanctuary Housing and the Voluntary Sector also support the Partnership.

The Partnership works together to tackle crime and anti-social

Sport and leisure services can play a vital role in addressing a number of the priorities which the partnership has identified.

Close partnership working with partners will identify the role sport can play and possible areas of funding.

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behaviour in a joined up fashion and achieve 'added value' in protecting communities in East Cambridgeshire. As part of the rolling strategy the partnership identified the following priorities.

Promote a Safer Community Challenge Anti-Social Behaviour Challenge Crime in Our Communities Challenge Domestic Violence

Author and Report East Cambridgeshire Leisure Needs Analysis, Strategic Leisure 2007 15

Overview Impact for East Cambridgeshire

All eight strategic leisure centre and sport facilities in East Cambridgeshire are run by independent community leisure trusts. The council works in partnership to develop and coordinate services. The council does not directly operate any leisure centre or sport facilities, however the link between facilities and increasing sport participation is clear. This section provides an overview of the current position and structure of leisure centre and sport facilities.

East Cambridgeshire strategic leisure centres and sport facilities can be identified based on the location (due to the rural geography of the district), facilities, communities the centre serves and capacity to expand.

The Leisure Needs Review also identified the need for a new district leisure centre. This is being developed as part of wider council policy. The identified strategic leisure centres and sport

The independent trust model dictates the method of delivery of sport development services to increase participation.

The independent community leisure trust model means that services by the leisure centre are business focused. This approach is excellent in the current context of making facilities as sustainable as possible. However some issues can arise from the trust model.

I. Some identified priority groups of the community are not provided the appropriate support or services because of the associated high expenditure.

II. Many of the leisure centre and sport facilities were built in the 1980’s therefore some leisure centres and sport facilities are coming to an end of their life expectancy. Good maintenance has prolonged the expectancy however significant investment to upgrade facilities

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facilities are

Bottisham Community Sport Centre, CB25 9DL

Burwell Community Sport Centre, CB25 0DD

Ely Rugby and Hockey Club, CB6 2SH

Littleport Leisure Centre, CB6 1EW

Mepal Outdoor Centre, CB6 2AZ

Ellesmere Centre, CB8 9TS

Paradise Pool, CB7 4PQ

Paradise Sport Centre, CB7 4PQ

The Ross Peers Sport Centre, CB7 5HP

maybe required. III. Many of the leisure centre and sport facilities do not make

a surplus, have little in reserves and have mixed fortune in applying for grants results in ad hoc investment into maintaining and upgrading facilities.

Author and Report MOVE East Cambridgeshire Disability Sport Partnership (formerly Disport)

Overview Impact for East Cambridgeshire

During the 2012/13 period East Cambridgeshire Disability Sport Partnership reformed and is now called by the new name of MOVE (formerly Disport). The partnership is still relatively new and partners are working closely to define a remit and focus of the partnership’s work. The broad aims of the partnership are to increase access to leisure facilities, promote opportunities and support delivery of activities for people with disabilities. No formal statement or strategy has been published by the partnership therefore no document can be referenced.

The MOVE partnership will be a positive impact on leading and developing opportunities for people from a wide range of disabilities.

Author and Report Parish, Town and City Councils within East Cambridgeshire

Overview Impact for East Cambridgeshire

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Parish, Town and City Councils within East Cambridgeshire play a key role in developing and delivering Sport and Physical Activity Services. Parish Councils provide strategic direction and support in the delivery of services. In total there are 35 Parish Councils in the district with different aims and objectives, therefore no parish council is referenced in this strategy.

All Parish Councils will be consulted annually when developing the strategy and action plan.

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Strategic Vision and Priorities

This strategy has reviewed all of the policies, strategies, research and statistical analysis relevant in developing sport participation and addressing preventative health inequalities in East Cambridgeshire. The evidence base identifies the strategic vision and sets three priorities for the district. Strategic Vision Create, develop and sustain Sport and Physical Activity Services which support East Cambridgeshire to be a more active and healthier place, and build on the London 2012 Olympic and Paralympic Legacy. Priorities The following table are the identified priorities and a brief rationale taken from the evidence base.

Priorities Rationale

Priority One: Increase sport and physical activity participation through specific and targeted services.

Over the last three years East Cambridgeshire has experienced falling participation rates from 33.3% in 2005/06 to 29.1% in 2010/11. Before experiencing a recovery in participation rates to 31.1% in 2011/12.

Evidence demonstrates the link between participating in sport and physical activity and the reduction in developing preventative diseases e.g. risk of contracting Type 2 Diabetes is reduced by 30 – 50%.

Priority Two: Reduce the number of community preventable health diseases which are prioritised by the health and Wellbeing Partnership.

Evidence demonstrates that Sport and Physical Activity Services can play a key role in reducing the development of preventable diseases and delivering community based preventative services.

For East Cambridgeshire the evidence shows that the issue of prevention and management of long term disease such as diabetes, meeting the needs of an

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aging population with emphasis of mental illness and physical activity are critical.

Priority Three: Sustain and increase standards of physical buildings, partnerships, third sector organisations and volunteers.

The link between increasing sport participation and high standards of sport infrastructure is clear. Sport infrastructure can be defined in two areas, first is the framework to deliver grassroots sport (i.e. sport clubs, volunteers and partnerships) and the second are physical buildings and the management structures (leisure centres, sport facilities and pitches).

In challenging financial funding climate it is essential for a partnership approach to pool resources, knowledge and experience to achieve set outcomes.

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Performance Indicators

The following are the identified priorities set against a performance indicator for the district as a whole.

Priorities Performance Indicator

Priority One: Increase sport and physical activity participation through specific and targeted services.

1. 1% year on year increase on baseline data from Sport England Active People Survey.

Priority Two: Reduce the number of community preventable health diseases which are prioritised by the health and Wellbeing Partnership.

Priority Three: Sustain and increase standards of physical buildings, partnerships, third sector organisations and volunteers.

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Summary

The evidence base has demonstrated overall East Cambridgeshire is above the national average in relation to health inequalities and in 2011/2012 saw a reversal in falling participation rates. However behind the positive statistics the evidence base suggests what challenges are ahead and the key role East Cambridgeshire District Council, Sport and Physical Activity Services in partnership can play. The identified strategic vision and three priorities seek to address the challenges. Strategic Vision Create, develop and sustain Sport and Physical Activity Services which support East Cambridgeshire to be a more active and healthier place, and build on the London 2012 Olympic and Paralympic Legacy. Priorities

1. Increase sport and physical activity participation through specific and targeted services.

2. Reduce the number of community preventable health diseases which are prioritised by the health and Wellbeing Partnership.

3. Sustain and increase standards of physical buildings, partnerships, third sector organisations and volunteers

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References

1. Sport England (2012 – 2017) Creating a sport habit for life, A youth sport strategy.

http://www.sportengland.org/about_us/what_we_do.aspx

2. Sport England (2009 – 2013) Whole Sport Plans http://www.sportengland.org/funding/ngb_investment/ngb_whole_sport_plans.aspx

3. Health and Social Care Bill (2012) London: HMSO

4. Department of Health (2011) Start Active, Stay Active: A report on physical activity for health from the four home countries’ Chief Medical Officers. http://www.dh.gov.uk/en/Publicationsandstatistics/Publications/PublicationsPolicyAndGuidance/DH_128209

5. Chief Medical Officer (2009) On the state of public health: Annual report of the Chief Medical Officer. Department of health

http://www.dh.gov.uk/en/Publicationsandstatistics/Publications/AnnualReports/DH_113912

6. Sport England (2002) Sport Volunteering in England

www.sportengland.org

7. Cambridgeshire Health and Wellbeing Board (2012 – 2017) Cambridgeshire Health and Wellbeing Strategy http://www.cambridgeshire.gov.uk/council/partnerships/health-wellbeing-board.htm

8. Joint Strategic Needs Assessment for Cambridgeshire updated 2009, 2010 and 2011 in different phases: http://www.cambridgeshirejsna.org.uk/

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9. Living Sport (2011 – 2015) Strategic Vision and Objectives http://www.livingsport.co.uk/content/strategic-plan

10. Sport England (2011) Core Specification Document

http://www.sportengland.org/support__advice/county_sports_partnerships.aspx

11. Sport Engalnd, Active People Survey: http://www.sportengland.org/research/active_people_survey.aspx

12. Department of Health (2012) East Cambridgeshire Health Profile www.apho.org.uk/resource/view.aspx?RID=105342

13. Cambridgeshire County Council (2012) East Cambridgeshire Health and Wellbeing Partnership Priorities http://www.cambridgeshire.gov.uk/council/partnerships/health-wellbeing-board.htm

14. East Cambridgeshire District Council (2012) Community Safety Partnership

http://www.eastcambs.gov.uk/crime/community-safety-0

15. Strategic Leisure Limited (2007) East Cambridgeshire Leisure Needs Analysis, District Wide and Ely. Final Report

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Further Information

If you would like further information about Sport and Physical Activity Services in East Cambridgeshire contact the District Council. Phone: 01353 665555 E-mail: sportandhealth@eastcambs.gov.uk Website: www.eastcambs.gov.uk Address: Sport and Physical Activity Services, East Cambridgeshire District Council, The Grange, Nutholt Lane, Ely, Cambridgeshire CB7 4EE