sponsored by: business leaders’ insights skills-based volunteering and pro bono help the bottom...
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Sponsored by:
Business Leaders’ Insights
Skills-based volunteering and pro bono help the bottom line.
Moderator: Theresa Ellis, Common Impact
Panelists
• Ophelia Basgal, PG & E
• Mark Edmunds, Deloitte.
• Anne Schaffer, Capital One
• Anne Bronson, Accenture
Sponsored by:
Business Leaders’ Insights
Skills-based volunteering and pro bono help the bottom line.
Ophelia BasgalPG& E
About PG&E and Our Business
Electric and gas distribution customers
5.1 MM electric 4.3 MM gas
Electric transmission and distribution lines
159,686 miles
Natural gas transmission and distribution pipelines
48,435 miles
Electric generation capacity 6,271 MW
What we do:
• Deliver safe, reliable, and environmentally responsible gas and electricity to approximately 15 million Californians
Philanthro-Capitalism: Pilot with MBA Leadership Program
• At PG&E, leadership means giving back time and money to the community– 1.2% of pretax profits go to charitable giving– 90% of PG&E officers serve on community boards
• As future leaders, MBA Associates’ community involvement will be part of the formula for success at PG&E
• Finding meaningful ways of giving back can mean something different for everyone
• To the newest members of the PG&E leadership team, we presented a challenge to apply their skills in a meaningful way in the community
The Challenge
Deploy the following resources to best serve the community• Skills
– Personal skills
– PG&E expertise
• Time – 1:1 match of hours (personal : work) for volunteering
– Expectation of 2-4 hours per week on average
• Money – PG&E pledges $25,000 of shareholder money for the execution
of specific skilled based volunteer projects
Ground Rules
• Projects must fit with PG&E mission and values: oversight by steering committee before dollars deployed
• Maximize impact of all resources being leveraged• A leadership opportunity: peer review and feedback will
be part of the process• Have Fun!
A Unique Opportunity
• GRID Mission: Empowering communities in need by providing renewable energy and energy efficiency services, equipment, and training
• Context: GRID is a long time partner in PG&E’s Solar for Habitat Program
• Recent Developments: CA Public Utilities Commission awarded GRID administration of the single family low-income CA Solar Initiative program
• Need: Sudden scale-up of the business has created substantial IT and HR related issues
• Opportunity: GRID would be a great initial skill based volunteering project
GRID Alternatives Project
• Partnership between the MBA Leadership Program, PG&E’s IT organization and Accenture
• Delivered a working Intranet site which is currently being rolled out to all GRID employees
• Value creation activities of team:– Research of Intranet vendor products available– Analysis of current system capabilities with recommendations for
enhancement– Assessment of customer requirements– Cost-benefit analysis of products based on customer requirements– Implementation and deployment of Intranet site
Business Value
• Aligned with PG&E’s business objectives and values– Environmental leadership
– Help meet state’s renewable power standards
– Supporting our communities
– Leadership development of future company leaders
• Support the continued success of an important non-profit green partner
Sponsored by:
Business Leaders’ Insights
Skills-based volunteering and pro bono help the bottom line.
Mark EdmundsDeloitte
Deloitte Goes Beyond the Check…
Deloitte Community Involvement focuses on helping people and communities to thrive by using our best thinking to build stronger nonprofits. We do this in three ways:
Think – We leverage our best thinking to strengthen nonprofit capacity
Invest – We complement our best thinking with the financial resources to help people and communities thrive
Advance – We share our best thinking to spark advances in supporting communities and skills-based volunteerism through advocacy, awareness, influence and example
Deloitte Uses Skills to IMPACT
Deloitte Community Involvement programs bring the services and intellectual capital of our organization together to make a long-term impact on nonprofits. Some of our programs include:
• Pro Bono Program• Pro Bono Fellowships• Skills-based Volunteering• Nonprofit Board Service
Pro Bono and Pro Bono Fellowships
Pro Bono Program• Three-year $50M pro bono commitment launched in June 2008• Strategically brings Deloitte’s business skills to the nonprofit sector• Engagements are tightly managed and staffed like for-fee engagements• Focused primarily to build nonprofit operational capacity and infrastructure
Pro Bono Fellowship Program • Extension of Pro Bono program, which was launched in June 2009• 10 high-performing employees lend their professional skills to local nonprofits on
a full-time basis for up to 6 months• Deepens alignment to key community partners• Increases footprint in community without additional direct expenses• Complements Talent strategy for Deloitte high performers
Skills-based Volunteering and Board Service
Skills-based Volunteering• Matches corporate talent with nonprofit need to maximize outcomes for nonprofits, the
community, and our business.• Deloitte’s annual day of service on June 5 (IMPACT Day) engaged employees in 800
community projects in 250 communities across the country. In the Northern Pacific region, 70% of our 54 sites had a skills-based component.
• Pioneered a new model of management training for local nonprofit executives called the Deloitte Center for Leadership & Community (DCLC).
• On IMPACT Day 2009, DCLC sessions were hosted in 24 U.S. cities for hundreds of nonprofit leaders
Nonprofit Board Service • Nearly 50% of Deloitte’s partners, principals, and directors serve on at least one nonprofit
board• Strategic board placement aligns personal interests, community needs, and business
relationships
Deloitte’s Research & Results:Business Value of Pro Bono/Skills-Based Volunteering
Recruiting• 46% current hires recommend Deloitte employment because of CI focus (2009)• 33% new hires said CI was a reason they joined Deloitte (2009)• 62% of Gen Y recruits prefer to work for a company that lets them volunteer their business skills
(2007)
Retention• 89% current hires are proud of Deloitte’s commitment to the community (2009)• 78% say CI either “very important” or “somewhat important” for job satisfaction (2009)
Revenue• Pro bono showcases new for-profit service lines like Deloitte’s Clean Tech practice and The Tech
Museum of Innovation’s “Renewable Energy Exhibit”• Community alliances with strategic clients has led to closer, more trusted relationships• Board service, Pro bono and skills-based volunteering has generated sales with key clients and new
clients
Deloitte’s Research & Results:Business Value of Pro Bono/Skills-Based Volunteering
Reputation• Demonstrates Deloitte’s shared values and capabilities to the marketplace
• Widely recognized as a leader in the advancement of corporate community involvement, specifically for pro bono and skills-based volunteering
• Select recognition for our programs include:• 2009 Social Innovation “Spotlight” award from California Governor & First Lady’s Medals
for Service• 2008 President’s Volunteer Service Award• 2008 Deloitte CEO panelist for ServiceNation Summit
Talent
• 91% HR professionals see significant business/leadership skill development with pro bono/skilled volunteering (2008)
• 70% HR professionals’ training & development budgets either decreased or flat… YET… only 16% of companies intentionally link pro bono/skills-based volunteering to employee development (2008)– an opportunity to expand
Pro Bono in a Tight Economy2009 Deloitte Volunteer Impact Survey Highlights
• 80% of corporations donate money, yet only half contribute their business skills
• 79% of corporations feel pressure to create same social impact with less money
• 40% of nonprofits will spend between $50k - $250k+ on outside consultants
• 9-in-10 nonprofits need more pro bono support, yet 24% have no plans to use any skilled volunteers or pro bono in 2009
• Significant barriers still exist with both donors and nonprofits:• Lack of infrastructure on both sides• Perception that there is no demand for employee skills• 97% of nonprofits do not know how to secure pro bono
Steps to Consider to Overcome Pro Bono Barriers
For Corporations For Nonprofits
Offer a signed commitment. Eighty-eight (88%) of nonprofits consider lack of formal commitment problematic.
Be ready and available to accept skilled support. Assign staff or a board member to solicit/oversee project.
Be transparent. State types of pro bono and skilled volunteerism you can offer.
Identify your top three business issues. Ask your current funders if they can offer this type of expertise.
Give them contacts. Advise nonprofits about who they can work with in your company to secure pro bono support.
Think beyond the cash. Treat pro bono as valuable currency and publicly recognize its value to encourage more corporations to engage in pro bono.
Learn more about Deloitte’s Community Involvement Programs
www.deloitte.com/us/community
Mark Edmunds
Vice Chairman & Regional Managing Partner
Deloitte LLP
© 2009 Deloitte Services LP
Sources referenced: Deloitte Volunteer IMPACT Studies 2007-2009, 2009 Talent Survey
Sponsored by:
Boosting Associate Engagement with Pro Bono Volunteer
Opportunities
Skills-based volunteering and pro bono help the bottom line.
Anne T SchafferCapital One
Questions concerning Capital One’s Pro Bono Program?
Please contact:
Anne T Schaffer
Matt Hines
Sponsored by:
Skills-based volunteering and pro bono help the bottom line.
Business Leader Insights
Linking Community, People and Business
Anne BronsonAccenture
Accenture’s investment incorporate citizenship…
should align with our people’s core skills &
our business…
leading to greater social impact & return on investment for our business…
creating further incentive to reinvest
in corporate citizenship.
The business case for Corporate Citizenship……creating a virtuous cycle
1
3
4 2Virtuous
Cycle
25
In May 2009, Accenture launched a new theme for its Corporate Citizenship activity:
Over time, Accenture is working to shift the majority of our corporate citizenship activities to be aligned with this new focus
Skills to Succeed
“building skills that enable people to develop themselves to participate in and contribute to the economy”
“Menu of Options” to Serve the Community
Nonprofit Practice
Eco Volunteer
Pro BonoProjects
Done-in-a-Day Volunteer Projects
AccentureDevelopmentPartnerships
(ADP)
Non Profit Board
Participation
VoluntaryService
Overseas(VSO)
Skills Based Volunteering
Short Term volunteer
projects that utilize core
skills. Small teams and
completed in 2-4 months
VSO/ADP
Employees work full time with
nonprofits and NGOs
in developing countries
Eco Volunteering
Volunteers focus on ways to
reduce Accenture’s eco impact and/or external eco
volunteer activities
Pro Bono
Strategic large scale investment of time and
skills to solve
complex business
problems for nonprofits
Nonprofit Practice
Serves charities,
foundations, and nonprofit
oriented independent government
agencies on a “for fee” basis
Skills Based
Volunteering
New Joiner
VolunteerActivity
VolunteerImpactTeam
Types of Corporate Citizenship Programs
Nonprofit Board
Participation
Serve on boards of various nonprofit
organizations, providing general
business and Accenture-specific
expertise
New Joiner Volunteer Activity
New joiners participate in a
2-3 hour volunteer activity
with a local nonprofit as part
as part of orientation
Volunteer Impact Team
Employees in Consulting and
Solutions engage in volunteer
activities when not staffed on client work
Done-in-a-Day
Episodic activities sponsored by Analyst Action
Teams, Community Meetings,
Local Office Leadership, etc
Skills Based Volunteering (SBV)
What is SBV?• Accenture people give time and talent in addition to their daily client work
to help nonprofits achieve their missions • Types of work vary and represent our wide range of offerings/skills• There is an application process and consistent criteria used to shape
and select projects, with a focus on both outcomes and creating social impact
How does the SBV program link community, peopleand business?• The Corporate Citizenship team provides oversight, but a team of
passionate volunteers in each location owns and drives the SBV initiative • The teams work closely with local leadership• Project ideas originate from nonprofits, employees and account planning
sessions• We seek opportunities to team with clients – everyone brings something
to the table
Voluntary Service Overseas (VSO) &Accenture Development Partnerships (ADP)
Accenture worked with VSO to help create
the VSO Business Partnerships program• Employees take a leave of absence for 6-12 months • Types of work vary and represent our wide range of offerings/skills• Volunteers receive a monthly stipend from Accenture plus an in-
country salary provided by the NGO
ADP is a nonprofit unit within Accenture which
is fully integrated with our business model • Each stakeholder contributes – the client, the employee and
Accenture – towards the success of the project• Types of work vary and represent our wide range of offerings/skills• Projects are typically 3-6 months and are managed just like any
other client engagement
Pro Bono Projects
Project profile:• Typically in support of our strategic nonprofit partnerships• More significant commitment – larger in scope and usually full time resources• Will support our Skills to Succeed theme moving forward
Examples:• Points of Light/HandsOn Network – merger, SBV and shared services projects• NPower – IT Basic offering• Junior Achievement – Business Transformation Initiative• Aidmatrix – FEMA/DHS Disaster Relief Exchange project
What’s the “win”? • Nonprofit - projects are strategic, mission-critical• People – opportunity for skill development and making a difference• Business - projects showcase core business capabilities
“We make a living by what we get.
We make a life by what we give.”-- Sir Winston Churchill