MOTHER EARTH NEWS FAIR SOCIAL MEDIA KIT

Sponsor Name: ______________________________ FAIR Location: _______________________

Current Social Media Twitter [ ] Handle(s):

Facebook [ ] Handle(s):

I would like my designated post to be posted on: (check one) [ ] Facebook [ ] Twitter

Please choose one of the following two options:

[ ] We elect to write our own social media post pending the approval of the MOTHER EARTH NEWS FAIR team. This post will be submitted 45 days before the scheduled event and will be approved and will be notified within one week of submission of the posting date and time. (See attached for examples and tips for a successful post)

Submitted posts must adhere to the following guidelines:

Facebook: No more than 75 words (including your FB name and booth number) and includes one of the following: picture, video or link

Note: We have found that posts with engaging content (questions/polls) or posts highlighting a benefit to FAIR goers receive the most interaction and engagement.

Twitter: No more than 140 characters including your Twitter handle and booth number and any hash tags you regularly use to promote your brand (optional: picture/video/link)

Note: Please remember that pictures/links/videos take up many of the allowed number of characters - we suggest testing the post with the picture/link/video before sending to our team for approval.

[ ] I request that the MOTHER EARTH NEWS FAIR team write a post on my behalf pending my approval. This post will be submitted for approval 45 days before the scheduled event and will be approved within one week. The post will then be scheduled and I will be notified of the posting date and time.

Please remember to promote your involvement with the FAIR on your social media leading up to the FAIR: Twitter: @MotherEarthFair (#MENF)

Facebook: MOTHER EARTH NEWS FAIR

Sponsor Signature: _____________________________________________ Date: ________________

For MENFAIR Team only:

Date submitted: ________________Date approved: _________________Date posted: _________________

MOTHER EARTH NEWS FAIR SOCIAL MEDIA KIT

Below are examples of we have discovered to be successful

Facebook:

A picture or video that grabs readers attention – something that will stand out from the rest of their newsfeed

Play on words or puns Clearly state who, what, when and where (don’t forget to promote your booth number) Highlight a benefit or featured item that you are bringing FAIR goers

Twitter:

Short and sweet: with only 140 characters the more to the point, the better Contains an eye-catching picture – again, something that will stand out from the newsfeed Use relevant hash tags – this allows interaction between trending topics and makes searching for a

specific tweet easy

MOTHER EARTH NEWS FAIR SOCIAL MEDIA SUBMISSION CHECKLIST

Sponsor Name: _____________________________________

The following post will appear on: (check one) [ ] Facebook [ ] Twitter

Facebook: (please make sure each of the following has been included in your post)

[ ] Less than 75 words

[ ] Includes Facebook/Brand name

[ ] Includes booth number

[ ] Includes one of the following: picture/video/website link

Twitter: (please make sure each of the following has been included in your post)

[ ] Less than 140 characters

[ ] Includes Twitter handle

[ ] Includes booth number

[ ] Includes any relevant hash tags

[ ] If it includes a picture/video/link (optional content) this has been incorporated to the character count

Submission: (please insert copy below)

Submission Date: ____________________

Sample Email to send out for sponors that choose option 1:

Subject line: Content for Social Media Post

The [location] FAIR is fast approaching. As part of your sponsorship package, you had elected to submit a Facebook or Twitter post to promote your presence at the FAIR. Here is the reminder of how to go about this process:

Social Media

Create the post you would like us to approve and include any additional content: pictures, videos or links that you would like to utilize in your post. Please submit this by [DATE: 45 days before FAIR] and you will receive approval and the schedule of the post by [DATE: 1 week after submission].

Make sure to include your name and booth number in your post and any other promotional information you would like to promote

Please utilize your social media channels to promote your attendance at the event, and tag us when applicable.

We will be sure to share or retweet posts you tag us in; this will increase your exposure to the FAIR audience. The more you can do this, the more we are able to tell everyone how awesome you are!

Please note if there is time sensitivity to your promotion so that we can seek the optimal time to post it.

FAIR Facebook[facebook.com]

FAIR Twitter[twitter.com]  @MotherEarthFAIR

#MENF

Please email Robert Riley at rriley@ogenpubs.com when you have your content to submit and if you have any social media questions.

Thank you and we look forward to seeing you at the FAIR.