BI + LI: A marriage of necessities Clarence Hempfield

Director, Global Product Strategy

Pitney Bowes Software

April 2, 2014

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The location imperative

80% of business data has a location component

• Static

– Addresses of customers, stores,

all assets

• Dynamic

– Traffic flow analysis

– Demographic and behavioral analysis

– Real-time presence sensitivity

Answers fundamental BI questions

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And yet … it is under utilized

“ In virtually all BI implementations today,

location information isn't ignored, but it is

pretty much used exclusively as a descriptive

attribute or very coarse-grained and often

static dimension.”

Andreas Bitterer, Gartner, 2012.11.23

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The tide is turning

Geospatial analysis in BI will double

by 2016 (The Data Warehouse Institute, December 2013)

Vendors are stepping up

• BI platforms adding geoanalysis/LI

• GIS tools offering platform-specific

solutions

• Consumer mapping and SaaS

• Commercial-grade, standards-

based solutions

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BI + LI is ‘a marriage of necessities’

BI users today face two questions:

• What’s the best path to the altar?

• How can we make this marriage last?

Two challenges must be met

• Business drivers

• Technology drivers

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Business challenges

Massive existing investments

• In multiple BI software tools

• In business analysts who use them

The BI world is a multiplatform world

• Agility and speed-to-insight paramount

• No single “magic bullet” BI solution

Data quality/integrity a crucial concern

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The ideal BI + LI solution

Supports

– Interoperability

– BI processes

– Data management best practices

Integrates superior LI functionality

– Geocoding

– Mapping

– Time/distance analysis,

routing

– Data-driven insights

– Performance

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Enabling BI + LI integration

Satisfy requirements at three levels

• Data

• System

• People

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The data requirement

Accuracy, completeness, integrity

Across the location-enablement process

– Identification of data and uses

– Data cleansing

– Geocoding

– Data enhancement/integration

– Modeling and spatial analysis

– Delivery of insights to applications and processes

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The system requirement

Minimize complexity

• Limit burden on IT staff

• No new siloes

Support interoperability with BI platforms

Support open standards

• WFS, WMS, WMTS, etc.

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The people requirement

Utility

Flexibility

High performance

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BI + LI: Paths to the altar

Forklift upgrades

Custom integrations

Discrete integrations

Consumer mapping and SaaS solutions

Standards-based, commercial solutions

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Forklift upgrades, custom and

discrete integrations

Advantages

• Tighter integration

• Some performance benefits

• Suited to GIS-intensive

applications

Disadvantages

• Expensive

• Slow time to value

• Installation, integration,

maintenance

• User training

• Interoperability

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Consumer mapping and SaaS solutions

Advantages

• Lower initial cost

• Familiarity to mainstream users

Disadvantages

• Lack functionality and

third-party data

• Lack interoperability

• May not be suited to enterprise

use

• Data security/ownership

concerns

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Standards-based,

commercial-grade solutions

Advantages

• Interoperates with multiplatform BI environment

• Less expensive than integrations

• Familiar BI user interface

• Broad utility

• Accelerated time to value

• Commercial grade and secure

• Easier to maintain and upgrade

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Spectrum Spatial for BI merges location intelligence into enterprise

business visualization platforms, delivering highly customized and

current, spatially enabled reporting.

Business Intelligence (BI) Location Intelligence (LI) -applications, -Geocoding

-infrastructure, -Point in polygon

-tools, -Thematic mapping

-best practices, -Hot spot analysis

-analytics and -more

-accessibility to information that improves

or optimizes decisions and performance.

Spectrum Spatial for BI will integrate the two

Introducing Spectrum Spatial for BI

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A few benefits of Spectrum Spatial for BI

• Provide consistent capabilities across a wide array of BI

• Leverage existing investments in data warehouses

• Utilize existing access mechanisms (e.g. Web based portals)

• Maintain security within the BI solution

• Rapidly perform analysis using current, accurate and relevant data

• Empower the business to improve decision-making and results

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The best path to BI + LI

Preserves existing investments

• BI software, data and people

Accelerates time to value

Easy to integrate, maintain

and upgrade

Improves decision-making

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Spectrum Spatial for BI

Not just “a marriage of necessities”

BUT

A “happily ever after” union of BI + LI

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Example using a full-bleed image

Follow @MapInfo from Pitney Bowes

Visit www.mapinfo.com

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About the Author

Follow Clarence at @CHempfield

http://www.mapinfo.com/author/chempfield