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Spectrum

MONTHLY

2

Our Mission:The Spectrum Monthly Formula for Success is to provide local businesses with a diverse, flexible and cost-effective advertising publication that combines the impact of direct mail with a reader-friendly format to yield a superior return on their advertising investment.

POWERFUL LOCAL ADVERTISING

Proven RESULTS within a diverse group of advertisers.

Spectrum Monthly is recognized by consumers across New Hampshire and Massachusetts as a reliable resource for saving on the products and services they use on a monthly basis. Advertisers from restaurants, retailers and fitness centers, to financial, personal and professional services of all types rely on Spectrum Monthly to deliver new customers while maintaining high visibility in their local markets.

Zoned distribution allows our advertisers to efficiently target the markets that will deliver the highest rate of return. Our flexible pricing and creative advertising options provide a range of innovative solutions that are without parallel in the industry.

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SPECTRUM OUTPERFORMSShelf Life - 1 Full MonthSpectrum Monthly gives your business exposure through an entire month with one of the longest shelf lives of any advertising format. Consumers anticipate receiving their monthly copy and keep it as a constant resource until their next issue.

Loyal ReadershipA 27 year history, name recognition, monthly contests and a wide variety of advertisers have made the publication one that thousands of loyal readers anticipate and utilize each month in their shopping and dining decisions.

Extensive Dining SectionNearly everyone enjoys a dinner out, and Spectrum has become a leading source for dining and entertainment values. Everything from fast food to fine dining is offered to readers each month. Readership generated by this section benefits all advertisers.

29 Years of Success for AdvertisersFounded in 1991, Spectrum Monthly has grown from a one zone publication to 27 zones that reach over 300,000 homes and represents more than 800 local businesses each month.

Diversity of AdvertisingSpectrum features advertising from more than 800 local businesses each month, offering readers a diversity of products and services. This diversity creates a true marketplace that our readers have come to rely upon.

Spectrum ExclusivesHighlight your advertisement by offering an exclusive offer in Spectrum Monthly.

Monthly ContestsSpectrum’s monthly contests add excitement and increase readership loyalty.

The “Outsert”

The DAC

Inserts

Over 96% Repeat RatioMore than 96% of our advertisers run in each and every issue of Spectrum Monthly, and there are many who have never missed an issue since its debut.

Online & MobileOur advertisers now get the benefit of extending their reach to customers outside of the areas they’ve chosen to advertise. FREE for all Spectrum advertising customers.

spectrummonthly.com

4

Hooksett

Penacook/Concord

Hopkinton/ Contoocook

Bow

Manchester

Bedford

Londonderry DerryHampstead

AtkinsonPlaistow

North Reading

WilmingtonReading

Haverhill

Windham

Salem

Methuen EastMethuen

West

Andover

North Andover

Amherst

Merrimack

Nashua

Concord

Pelham

Hudson

Litchfield

Tewksbury

THE FACTS ▪ Fully audited direct mail circulation

to over 311,625 homes

▪ Outstanding return on investment for display advertising

▪ 29 years of delivering results

▪ Huge dining sections create readership and shelf life

With Spectrum, the design work is

top notch. I'm always happy with

it, I don't have to worry about it

and I know it's going to get done

right. So that's helped me grow

my business through the years.

Gregory Hughes

LASER CRAZE

RETURN ON INVESTMENT SPECTRUM MONTHLY will generate new salesand develop new customer relationships foryour business in a cost effective manner!

SALES GENERATEDA $500 investment will require the following resultsto generate three times the revenue, or $1500.

AVERAGE SALE: $15 100 coupons = $1,500 AVERAGE SALE: $30 50 coupons = $1,500 AVERAGE SALE: $150 10 coupons = $1,500

NEW CUSTOMERSRetail statistics indicate that the cost of obtaining one new customer is between $150-$200. Based on this, if only EIGHT new customers learn about and patronize your business as a result of one ad in SPECTRUM, your business will be on the positive side of the transaction!

COST PER 1,000One technique for evaluating advertising expense is to calculate the cost per thousand or cost per household. Using this standard, a one-zone quarter-page ad will be delivered for less than 2 CENTS per household. With a quarter-page ad delivered to all zones, the cost per household drops to less than one penny per household!

READERSHIP+ SHELF LIFE = RESULTS!

Published circulation statistics are accurate as of the rate card publication date, however circulation may fluctuate slightly during the year. See your Spectrum Monthly representative for the most recent information. Spectrum Monthly assumes no liability for typographical errors, minor omissions or legality of content supplied. Advertisers are encouraged to receive proof copies of all advertising submitted. Spectrum Monthly is a registered trademark of Spectrum Marketing Companies.

5

Manchester, NH AreaZONE 1 Bedford/West Manchester Zip Code Direct Mail Rack Copies Bedford 03110 8,244 1,000Manchester 03102 4,188 500 Total 12,432 + 1,500 = 13,932

ZONE 2 Manchester/South Hooksett Zip Code Direct Mail Rack CopiesManchester 03104 4,444 500S. Hooksett 03106 4,692 500Manchester 03102 4,462 500 Total 13,598 + 1,500 = 15,098

ZONE 3 Manchester City Zone A Zip Code Direct Mail Rack CopiesManchester 03101 1,263 500Manchester 03102 4,921 500Manchester 03104 7,286 500 Total 13,470 + 1,500 = 14,970

ZONE 4 Manchester City Zone B Zip Code Direct Mail Rack CopiesManchester 03103 6,750 500Manchester 03104 2,941 500Manchester 03102 1,233 500Manchester 03101 932 500 Total 11,856 + 2,000 = 13,856

ZONE 5 Manchester South/East Zip Code Direct Mail Rack CopiesManchester 03103 8,545 1000Manchester 03109 4,387 500 Total 12,932 + 1,500 = 14,432

TOTALS: Direct Mail: 64,288Rack Copies: 8,000Area Total: 72,288

Bow

ZONE 5

ZONE 4

ZONE 3

ZONE 2

ZONE 1

Hooksett

Manchester100%Bedford

100%

ZONE 17 Concord North Zip Code Direct Mail Rack CopiesConcord 03301 5,867 1,000 Hopkinton 03229 2,200Penacook 03303 5,065 Total 13,132 + 1,000 = 14,132

ZONE 18 Concord South Zip Code Direct Mail Rack CopiesConcord 03301 7,777 1,000 Bow 03304 2,936 500N. Hooksett 03106 933 Total 11,646 + 1,500 = 12,646

Concord, NH Area

TOTALS: Direct Mail: 24,778Rack Copies: 2,500Area Total: 27,278

ZONE 18

ZONE 17

Penacook/Concord

Hopkinton/Contoocook

100%

Bow100%

Hooksett

Concord 100%

6

BedfordZONE 6 Merrimack Zip Code Direct Mail Rack CopiesMerrimack 03054 10,057 + 1,000 = 11,067

ZONE 7 Nashua/Amherst Zip Code Direct Mail Rack CopiesNashua 03063 7,149 1,000Amherst 03031 1,092 500 Total 8,241 + 1,500 = 9,241

ZONE 8 Nashua South Zip Code Direct Mail Rack CopiesNashua 03062 11,925 + 500 = 12,425

ZONE 9 Nashua North Zip Code Direct Mail Rack CopiesNashua 03060 2,504Nashua 03064 6,245 Total 8,749 + 1,000 = 9,749

ZONE 10 Nashua Central Zip Code Direct Mail Rack CopiesNashua 03060 10,586 + 1,000 = 11,586

TOTALS:Direct Mail: 49,568 Rack Copies: 5,000Area Total: 54,568

Nashua / Merrimack, NH Area

ZONE 7

ZONE 6

ZONE 9

ZONE 8

ZONE 10

Amherst

Merrimack100%

Nashua100%

Windham / Hudson / Litchfield / Pelham AreaZONE 15 Hudson / Pelham / Windham Zip Code Direct Mail Rack CopiesHudson 03051 2,177 300 Pelham 03076 4,905 100 Windham 03087 5,216 100 Total 12,298 + 500 = 12,798

ZONE 16 Hudson / Litchfield Zip Code Direct Mail Rack CopiesHudson 03051 7,518 100 Litchfield 03052 3,150 100 Total 10,668 + 200 = 10,868

TOTALS: Direct Mail: 22,966Rack Copies: 700Area Total: 23,666

Hudson100%

Windham100%

Pelham100%

Litchfield

100%

ZONE 15

ZONE 16

7

Windham

Derry / Londonderry, NH AreaZONE 13 Derry Zip Code Direct Mail Rack CopiesDerry 03038 13,572 + 500 = 14,072

ZONE 14 Londonderry Zip Code Direct Mail Rack CopiesLondonderry 03053 9,281 + 500 = 9,781

TOTALS: Direct Mail: 22,853Rack Copies: 1,000Area Total: 23,853

ZONE 13

ZONE 14

Londonderry100%

Derry100%

ZONE 26 Plaistow/Hampstead/Atkinson/Haverhill Zip Code Direct Mail Rack CopiesPlaistow 03865 3,156 Atkinson 03811 2,708 Hampstead 03841 2,411 E. Hampstead 03826 863Haverhill 01832 1,1,57 Haverhill 01830 1,753 Total 12,048 + 1,000 = 13,048

ZONE 27 Haverhill West Zip Code Direct Mail Rack CopiesHaverhill 01832 8,611 Haverhill 01835 3,165 Total 11,776 + 1,000 = 12776

ZONE 28 Haverhill East Zip Code Direct Mail Rack CopiesHaverhill 01830 9,160 Haverhill 01835 2,557 Total 11,717 + 1,500 = 13,217

TOTALS:Direct Mail: 35,420Rack Copies: 3,500Area Total: 38,920

Plaistow / Hampstead / Atkinson, NH & Haverhill, MA Area

ZONE 26

ZONE 27ZONE 28

Hampstead100%

Atkinson100% Plaistow

100%

Haverhill - East100%Haverhill -West

100%

Bradford Bradford

E. Hampstead

8

Wilmington100%

Tewksbury100%

Reading100%

No. Reading100%

ZONE 29

ZONE 30ZONE 31

Reading / Wilmington, MA AreaZONE 29 Tewksbury Zip Code Direct Mail Rack CopiesTewksbury 01876 11,900 0 = 11,900

ZONE 30 Wilmington/No. Reading Zip Code Direct Mail Rack Copies Wilmington 01887 8,120 No. Reading 01864 3,704 Total 11,824 + 1,500 = 13,324

ZONE 31 Reading/No. Reading Zip Code Direct Mail Rack CopiesReading 01867 9,709 1,000 No. Reading 01864 1,987 500 Total 11,696 + 1,500 = 13,196TOTALS: Direct Mail: 35,420Rack Copies: 3,000Area Total: 38,420

North Andover / Andover, MA Area

TOTALS: Direct Mail: 25,005Rack Copies: 2,000Area Total: 27,005

ZONE 23 North Andover Zip Code Direct Mail Rack Copies N. Andover 01845 11,638 + 1,000 = 12,638

ZONE 24 Andover Zip Code Direct Mail Rack CopiesAndover 01810 13,367 + 1,000 = 14,367

ZONE 23

Andover100%

NorthAndover

100%

ZONE 24

Salem, NH / Methuen, MA Area

TOTALS: Direct Mail: 31,206Rack Copies: 3,500Area Total: 34,706

ZONE 20 Salem Zip Code Direct Mail Rack CopiesSalem 03079 10,605 + 1,000 = 11,605

ZONE 21 Salem/West Methuen Zip Code Direct Mail Rack CopiesSalem 03079 1,703 Methuen 01844 7,900 1,000 Total 9,603 + 1,500 = 11,103

ZONE 22 East Methuen Zip Code Direct Mail Rack Copies Methuen 01844 10,998 1,000 = 11,998

ZONE 20

ZONE 21

ZONE 22

Salem100%

WestMethuen

100%

EastMethuen

100%

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AD SIZE 1 MONTH

3 MONTH*

6 MONTH*

12 MONTH*

PER ADDITIONAL

HOME

ANNUAL CONTRACT PER

ADDITIONAL HOME

1/8 Page $500 $425 $400 $315 .0075 cents (less than a penny)

.0029 cents

1/4 Page $650 $575 $500 $400 .01 (1 cent)

.0058

1/2 Page $900 $775 $675 $575 .0125 (1.25 cents)

.0086

Full Page $1,500 $1,300 $1,150 $975 .015 (1.50 cents)

.0115

Back Cover $1,800 $1,600 $1,350 $1,200 .02 (2 cents)

.0172

Guaranteed placement = 15% premiumALL RATES ARE PER MONTH 3 month includes 2nd zone (same footprint) FREE 6 month includes 2nd zone (same footprint) FREE 12 month includes 2nd & 3rd zone FREE in any footprint * 3-12 month contracts are for consecutive months

ONLY and require pre-authorized CC or ACH payment plan

* If contract is not completed previous ads will be re-billed at the earned rate

* Ad copy must be approved 1 week prior to deadline, ads will be sent to email address on file

Sales rep will attempt to visit in person prior to deadline

If you're unable to approve copy by deadline you give permission for us to run a prior ad

SPECTRUM MONTHLY 2020 RATES

* ONLY AVAILABLE IN COMBINATION WITH AN AD IN THE PUBLICATION

SIZE COST PER ZONE

Front Cover $500

Cover Coupon $200

FRONT COVER POSITIONS*

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SPECTRUM INSERTSWith Spectrum Monthly’s insert program, your business can take advantage of direct home delivery of a free standing piece at rates that are much lower than the cost of an individual direct mailing.

Spectrum inserts can be as small as a business card, or as large as a full size newspaper - but may not exceed 11” x 14” flat. Spectrum is delivered to the post office in wrapped bundles, so there is no chance of your insert falling out.

Insert the full circulation, an entire town or zip code, or only the area immediately surrounding your business. We’ll work with you to design a suitable customized inserting plan. Forget getting lost in the newspaper, make a real impression with a Spectrum Monthly insert!

PRINT & INSERTPRE-PRINTED INSERTION RATES

BLACK INK, ONE SIDE (10,000 Piece Minimum)

8.5” x 11” 60# Plain White Text 9¢ per piece

8.5” x 11” 80# Gloss Text 10¢ per piece

11” x 17” FOLDED 60# Plain White Text 11.5¢ per piece

11” x 14” FLAT 60# Plain White Text 11.5¢ per piece

11” x 17” FOLDED 80# Gloss Text 14¢ per piece

11” x 14” FLAT 80# Gloss Text 14¢ per piece

ADDITIONAL COLORS (Up to 8 colors) Add $90 per color per side. Overruns 3 cents less per piece. 2 month limit on Print & Hold.

UP TO 4 PAGES

0 - 10,000 8.5¢ per piece

10,000+ 7.5¢ per piece

20,000+ 6.5¢ per piece

Folding and inserts within inserts are available if desired. Ask us for rates on oversize pieces of more than four pages. Inserting contract rates available!

SPECTRUM OUTSERTS

An outsert is one of Spectrum’s most powerful advertising placements. Stitched directly to the outside cover of each Spectrum Monthly publication, your message is kept in front of your local market for the entire shelf-life of the publication. Keeping a visible message in front of your prospective customers for up to an entire month and giving them a method to respond immediately is a proven strategy to deliver results. This format is limited to one advertiser per zone each month. Ask us for samples, special contract discounts, and reservation information.

Great Exposure! Wrapped Around the Cover 3.5” x 10” 2 - Sided

11.5¢ per piece 80# gloss text (Full Zone)

OUTSERTS MUST BE RESERVED IN ADVANCE DUE TO LIMITED AVAILABILITY WITH $200 NON-REFUNDABLE DEPOSIT

TARGET BY: Area, Zone or Zip Code

8.5¢ per piece Over 50,000 outserts

Upgrade to full color (both sides): $375

INCLUDES

FULL COLOR

PRINTING!

SAVE$345

(10,000 piece minimum)

Add a scratch off for 3¢ per piece 75# matte cardstock

Upgrade to gloss cardstock add 1¢ per piece

11

POSTAL SERVICE REGULATIONS REQUIRE THAT THIS CARD BE DELIVERED TOGETHER WITH SPECTRUM MONTHLY. IF YOU SHOULD RECEIVE THIS CARD WITHOUT SPECTRUM MONTHLY, PLEASE NOTIFY YOUR LOCAL POSTMASTER.

95 Eddy Road, Suite 101Manchester, NH 03102

55 Crystal Avenue, Suite 5 Derry, NH (Hood Commons) 603-537-9605 princessjewelersusa.com

PRSRT STDU.S. POSTAGE

PAIDSpectrum Marketing

Companies

DETACHED ADDRESS CARDDelivered separately in the mailbox!

Back

Front

Black with 1 Color PLAIN STOCK (75# Hi-Bulk): 8.5" x 5" Black & One Color (10,000+) 14¢ per piece

GLOSS CARD STOCK (9 pt. C2S): 8.5" x 5" Black & One Color (10,000+) 15¢ per piece

UPGRADE TO FULL COLOR For Only $275

DETACHED ADDRESS CARDS MUST BE RESERVED IN ADVANCE DUE TO LIMITED AVAILABILITY WITH $200 NON-REFUNDABLE DEPOSIT

ENHANCED 2-SIDED DAC GLOSS CARD STOCK (9 pt. C2S): 8.5" x 5" Full Color 2-Sided (25,000+ / min. 10,000) 17¢ - 19¢ per piece

14¢ - 15¢ - 17¢ - 19¢

Detached AddressCard (DAC)

44¢

Solo Mail Piece (Standard Class)

WOW!SAVE UPTO 72%

Compare the Best Value in the Mailbox!

GREAT Food, GREAT Service, GREAT Family Atmosphere!GREAT Food, GREAT Service, GREAT Family Atmosphere!

Full ColorFront

Full ColorBack

Modified 2/20: 01/20 version

95 Eddy Road, Suite 101 Manchester, NH 03102 603.627.0042 spectrummarketing.com

Proud publishers of Spectrum Monthly since 1991

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