Partnering For Growth

SPC Overview

Think Possibilities

SPC Spectrum

» SPC is a third generation, family-owned, independent, direct marketing company with a data-driven communications focus.

» We continue to push forward and challenge the status quo

» Our objective is to help you produce programs with minimal stress, maximum efficiency and optimal results.

We are Built to Respond

Who We Are

» We are innovative problem solvers

» Forward leaning — continual re-investment in building strategic solutions through equipment, technology and people.

» Performance driven — our success is directly linked to your ROI.

Collaborative Entrepreneurship

Applied Knowledge

» Asking the right questions helps find appropriate, creative solutions.

» Advantages through flexibility, speed to market, and responsiveness:

– Leverage the power of customer data - yield relevant communications

– Paper and creative formats - correct solutions for your budget/objective

– Postal stream optimization – cost savings/improved in-home delivery

» Your partner in sustainability

» Triple certified - FSC, SFI, & PEFC

» Certified FSC Xpert™ on staff

» Member Green Business Alliance

» Charter member of DMA Recycle Please Program

Green Matters

Focused Assets

» Breadth and depth - Wide range of state of the art technology and expertise to provide solutions to any DM challenge

» Single source solution that eliminates multiple vendors and compresses your production schedule.

» 3 production facilities based in the Midwest

» Open up a world of possibilities for adding impact, interactivity and personalized messaging to your DM campaign.

– Inline imaging, simplex or duplex, at 600 DPI (spot color & 4cp)

– Bells & whistles, including die-cutting, folding/pop-ups, kiss-cutting, Scratch-

off/Scratch-n-sniff, UV coating, label application, insertion (double cutoff)

– Collective benefits: Efficiency, speed to market, streamlining execution,

interactivity, relevance

The Power of Inline – Think Web™

» Cost-effective, high quality, short runs.

» Perfecting capability, unique substrates and coatings.

Complete the Package — Think Sheetfed™

» Customized documents for true 1:1 communication

» Personalization, on demand, web-to-print, PURLs.

» Fifth unit capabilities.– NexGlosser

– Intelligent Watermarking– Color Gamut Expansion

The Power of Digital – Think Digital™

» Inserting, matching, affixing

» Inkjet and laser imaging

» Fulfillment solutions

» Database management

» Postal optimization

Fulfillment – Think Lettershop™

“A 5% improvement in customer retention rateswill yield between a 25% to 100% increase in profits”

- Frederick Reichheld

Think Loyalty

» Make your communications count

» Leverage TRFM data to deliver intelligent, customer-oriented value

» Continually test predictive models, messaging & vehicles

» Foster a more personalized one-to-one experience

» Drive recurring sales & aid retention

» Build the lifetime value of customers

Get Personal

Phase 1: Acquisition Marketing

Key Message: “Come experience!”

Phase 2: Pre-visit

Key Message: “You can’t believe what you’ll see!”

Phase 3: VisitKey Message: “Glad you’re here!”

Phase 4: Post Visit

Key Message: “Come back soon!”

Phase 5: Conversion to Loyalty

Contact Types

emailface to facedirect mailpURbillboarddirect mail triggerinsertsmass media

Loyalty Contact Map

Elite Tier

Events

Spa

Entertainment Buzz

Birthday

Slot mailer

Jan

Feb

Mar

Apr

May

June

July

Aug

Sep

t

Oct

Nov

Dec

» Separate calendars may be required for each tier

» Tiers may overlap

» Does not take unique seasonality into account

Loyalty Contact Calendar

» Create customized, data-driven materials, in print or digital form, from a secure portal on-demand

» Allows big companies to act small and small companies to act big

» Streamlined workflow for smarter, more cost-effective communications at a local level through dealers, agents or franchisees

Think Monogram™

Think Monogram™

» Scalable solution to enterprise-wide implementation

» Launch-ready in 3 – 6 weeks

» Customized reporting

» Manage and control consistent brand integrity

» Minimize waste and eliminate inventory obsolescence

847 588 2580

SPECIALTYPRINTCOMM.COM

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