somerford park farm sponsorship proposals pdf
TRANSCRIPT
SPONSORSHIP PROPOSALS
BENEFITS & OPPORTUNITIES
At Somerford we pride ourselves on the ability to provide exactly what each individual sponsor
requires.
We are keen to provide a more personal touch. One example of this is Lexus who have used the park to
show off their vehicles to their fullest potential, one example could be, providing judges cars for the
weekend could be a great way of showcasing vehicles, in the past, car dealerships have also
displayed a show stand along-side the trade stands and the main arena, thus giving them exposure from
every angle of the event.
We provide a sponsor’s marquee, with professional Caterers, as a way of
entertaining sponsors and judges. They provide a 3-course lunch sourced from
local producers, with additional refreshments, this is a great way
to entertain clients throughout the weekend whilst watching some of the
best riders in the world compete.
Arena sponsorship is very popular. Advertising banners can be erected
around the site to give exposure to your company and a trade stand can also be
used to promote or sell your product over the weekend. On top of this our excellent public address team
specialise in company promotion and work hard to ensure any sponsor has
plenty of airtime during the day’s competition.
Sponsorship however can start at a very modest level and is a very affordable way
of advertising. No matter what a company’s budget is there is always a sponsorship
package that can accommodate.
Sponsorship can meet a multitude of marketing requirements ranging from media exposure and
image creation to improving community relations. Sponsorship builds brand awareness and loyalty
over the long term, unlike the short-term benefits of advertising.
Dressage sponsorship connects with
professional and managerial people, and of course their families. No other sport provides such a
convivial atmosphere with such excellent contacts for business.
KEY SPONSOR
PACKAGES
All three Options are designed to enable a Key Sponsor(s) to enjoy a close relationship with
the Somerford Park team,
A range of opportunities to associate a Company name, brand or product with the
Event are available, together with the ability to promote directly to the public, through
tradestand presence. Although presented as “standard” packages, variations and individual
requests will of course be considered. All Sponsorship arrangements are subject to
written confirmation.
LEVEL 1
Offers the following provisions as standard:
A designated “Feature” class on ONE day of the
competition carries the Sponsors name with promotion
over the public address system both during the Event
and at the official Prize Giving.
Corporate name featured on the winners rosettes, with
the ability to award prizes and trophies if desired.
Corporate name to be featured on the appropriate
Section headings in the Event Programme and on the
Master Scoreboard.
Complimentary Hospitality for up to ten persons
provided on-site.*
Opportunity to site corporate banners/signage in
prominent locations around the show ground
Complimentary half-page advertisement and
acknowledgement in the Event Programme.
The ability to site a “non-exclusive” tradestand within
the main show-ground area.
£ 1 , 5 0 0
LEVEL 2
Offers the following provisions as standard
A designated “Feature” class on TWO days of the
Competition will carry the Sponsors name;
with promotion over the public address system both
during the Event and at the official Prize Giving.
Corporate name will be featured on winners rosettes of
with the ability to award prizes and trophies if desired.
Corporate name featured on the appropriate class
headings in the Event Programme and on the Master
Scoreboard.
Complimentary Hospitality for up to FIFTEEN persons
provided on-site.*
The opportunity to have corporate banners/signage
sited in prominent locations around the show ground
and cross-country course.
INCLUSIVE FULL PAGE mono OR COLOUR
advertisement and acknowledgment in the
Event Programme.
Guarantee of EXCLUSIVITY for tradestand if desired.
£ 2 , 5 0 0
LEVEL 3 £ 3 , 5 0 0
Offers the following provisions as standard:
A designated “Feature” class on EACH DAY of the competition will
carry the Sponsors name; with promotion over the public address
system both during the event and at the official Prize Giving.
Corporate name will be featured on the appropriate rosettes and
embroidered winners rugs along with the ability to award prizes and
trophies if desired.
Corporate name featured on the appropriate class headings in the
Event Programme and on the Master Scoreboard.
Complimentary Hospitality for up to TWENTY persons provided on-
site.*
The opportunity to have corporate banners/signage sited in
prominent locations around the show ground.
INCLUSIVE FULL PAGE COLOUR advertisement to be positioned ON
THE REAR COVER of the Event Programme.
Guarantee of EXCLUSIVITY for tradestand if desired.
CLASS SPONSORSHIPClass Sponsorship provides the opportunity to have your Company name and image closely associated with a limited number of individual “feature” classes of the Competition. The designated class carries the Sponsors name with consistent promotion over the public address system both during the Event and at the Prize Giving. Corporate name featured on winners rosettes, with the ability to award prizes and trophies if desired. Corporate name featured on Section headings in the Event Programme and on the Master Scoreboard. Complimentary Hospitality for four persons provided on-site.* Opportunity to site corporate banners/signage in prominent locations around the show ground and cross- country course. Complimentary half-page advertisement and acknowledgement in the Event Programme.
£ 8 0 0
X4 Corporate Banners on the entrance to the site and on the
access into the site, up to 4banners surrounding the arena
£ 4 0 0
CORPORATE BANNER SIGNAGE
X 2 Corporate Banners on the entrance o the site and two banners
surrounding the arena
£ 3 0 0One banner on the entrance and one banner on the arena
£ 2 0 0
PROGRAMME ADVERTISEMENT
Full page advert
£ 1 0 0Half page advert
£ 6 0Insertion of company flyers into
each competitors programme
£ 1 0 0
All advertisements will be in mono, unless otherwise agreed. Print-ready artwork must be provided at least 4 weeks prior to the event.
On Saturday, Sunday and Monday. Enjoy a fabulous day of world-class dressage and hospitality at
one of the country's best equestrian venues. This package includes forward parking, hospitality hostess, official event programme, use of your table from 11:30am, 2 course lunch with cheese and biscuits as well as a complimentary tea and
coffee all day as well as access to the bar.
£ 4 0 P P
Enjoy a fabulous day of world class dressage and hospitality at one of the country's best equestrian venues. This package includes VIP forward parking, 3 bottles of champagne on the table for your arrival with exclusive ringside seating. You will
be welcomed by your hostess, with use of your table from 11:30am, official event programmes on the table, 2 course
lunch with cheese and biscuits as well as complimentary tea and coffee as well as access to the bar.
£ 4 0 0 T A B L E O F 8
VIP HOSPITALITY
DAYTIME HOSPITALITY
TRADESTANDS
£ 2 0 0
Trade Stand Space close to the Score Boards and the Event Secretary and surrounding the main arena is available as follows:
Allocated at the Joint Organiser’s discretion, on a strictly on a “first come – first served” basis. Maximum frontage of approximately 60 feet, positioned at the Organiser’s discretion
2 DAYS1 DAY 3 DAYS£ 1 0 0 £ 3 0 0