solution in detail automotive multichannel marketing management

Solution in Detail

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

Automotive

Multichannel Marketing Management

Executive Summary Solution Overview Contact Us


© 2013 SAP AG or an SAP affiliate company.

All rights reserved. 2 / 31

Create Consistent Customer Experiences

There’s nothing more frustrating than being

asked for your identification number and name

repeatedly, every time you call. Or receiving

special offers on vehicles already purchased.

Today’s consumers expect organizations to

know who they are as individuals, what they

want, and the context of previous interactions.

This is true whether they use the Web, mobile

devices, the phone, or bricks-and-mortar stores.

Consumers expect meaningful and consistent

experiences that build on previous interactions

across multiple channels. And unless these

interactions are relevant and personalized, you

lose the chance to convert the interaction into

something more.

Share customer interaction information across

all channels – whether e-mail, Web, mobile,

phone, or in stores – on a real-time basis.

Enable intelligent follow-up communications

with customers, providing the basis for

meaningful customer experiences.

Enable your organization for omni-channel

marketing. Connect and coordinate interactions

across multiple channels. Systematically

enable intelligent customer interactions.

Higher customer satisfaction

where customer profiles,

transaction and interaction

history and preferences are

available during each customer

interaction

Source: SAP Performance

Benchmarking

Today’s customers expect you to know who they are, what they want, and the

context of previous interactions, regardless of the channel. To achieve this, you

must orchestrate seamless customer interactions across multiple channels. Omni-Channel Marketing

Consistent Customer

Experiences

SAP Innovations

Delightful Customer

Interactions


7%

https://valuemanagement.sap.com/disclaimer/



Develop a real-time, 360-degree view of the

customer – including channel interaction

information from call centers, e-mail, Web,

mobile, and even social media channels.

Centrally coordinate customer interactions

across all channels, and intelligently engage

customers with relevant and personalized

offers that build on previous interactions.

Help ensure that all interaction channels deliver

a consistent customer experience by aligning

products, pricing, and promotions. And enable

customers to use their preferred interaction

channels.

Build lasting customer loyalty by orchestrating

preplanned customer engagement that lever-

ages previous interactions. This makes follow-

up interactions more relevant and personalized,

and transforms them into meaningful dialogues.

Enable Omni-Channel Marketing

Remove disparate data silos across multiple channels and teams, establish a single

source of truth, and gain a 360-degree view of the customer. Track a customer’s

interactions across the entire organization. Coordinate across all channels on

a real-time basis to provide intelligent offers and recommendations.


Omni-Channel Marketing

Consistent Customer

Experiences

SAP Innovations

Delightful Customer

Interactions

http://www.youtube.com/watch?v=KCz_2NVlhd0



Orchestrate consistent customer experiences across channels to delight customers

every time. No matter what the interaction channel, help ensure that every

customer communication is intelligent. Make offers and promotions that are

relevant and personalized.

Know your customers, anticipate what they want, and engage them in a way that

builds lasting customer loyalty.

Delight Customers at Every Interaction

Increase customer satisfaction

Increase customer advocates

Accelerate customer conversions

Enhance brand awareness

Increase customer lifetime value

Increase customer response rates

Increase customer retention

9% Higher first call resolution rate

where rules-based guidance

are preconfigured and used to

aid the agent during customer

calls


Benchmarking



Consistent Customer

Experiences

SAP Innovations

Delightful Customer

Interactions




SAP HANA

Using the SAP HANA platform, brand owners

can leverage large volumes of data from

various sources to gain a complete customer

view. This enables accurate segmentation and

allows marketers to target the right customer

with the right offer in real time.

Mobile

Mobile technology provides marketers with

the ability to perform targeted, location-based

mobile marketing. Contextual offers can be

made at the best times to influence buyer

decisions.

Analytics

You can leverage predictive analytics technol-

ogy to visualize, discover, and share hidden

insights and optimize engagement with

consumers in real time.

Cloud

Cloud-based technology enables increased

collaboration between marketers, as well as

other key stakeholders – including external

agencies and partners. Cloud solutions provide

an integrated approach to interacting and

engaging with customers through social media

channels such as Facebook and Twitter.

SAP Innovations

Multichannel marketing management leverages leading-edge technologies such

as in-memory computing, mobile marketing, advanced analytics, and cloud

solutions to provide marketers with the flexibility they need to react quickly

to changing market conditions.



Consistent Customer

Experiences

SAP Innovations

Delightful Customer

Interactions



Drive Intelligent Customer Interaction

Customer Insight and Segmentation

Identify and seize new market opportunities with insight into

fast-changing behaviors.

Multichannel Campaign Management

Orchestrate consistent customer experiences and intelligent interactions across all

channels and vehicle distribution ecosystems.

Loyalty Management

Plan, manage, and execute multichannel loyalty programs, and incentivize customers

for profitable behavior.

Social Media Analysis and Engagement

Listen, monitor, and engage with customers through social media to build closer

relationships and create brand advocates.

Personalized Real-Time Marketing

Provide personalized, real-time offers through the best channels at the best times.

Solution Overview


Insight and Segmentation

Social Media Analysis

Loyalty Management

Campaign Management

Real-Time Precision

Marketing

Why SAP?

Personalized Marketing



Understand your customers

better and drive intelligent

interactions across channels

to improve satisfaction, grow

revenue, and build lasting

customer loyalty.

Multichannel Marketing Management

Solution Overview




Loyalty Management

Campaign Management


Real-Time Precision

Marketing

Why SAP?

Customer

Marketing

Analyst/

Optimization

Expert

Marketing

Planner/

Program

Manager

Campaign

Manager

Analyze

Customer

Behavior

Analyze and

Monitor

Campaign

Performance

Analyze

Customer

Loyalty

Analyze

Customer

Sentiment

Customer

Insight and

Segmentation

Social Media

Analysis and

Engagement

Multichannel

Campaign

Management

Loyalty

Management

Personalized

Real-Time

Marketing

Analyze

Customer

Interactions

Define Target

Audience

Plan

Campaigns

Design and

Execute Loyalty

Programs

Develop Social

Engagement

Plan

Define

Real-Time

Marketing

Offers/Content

Refine Target

Audience

Publish Target

List

Develop

Campaigns

Execute

Campaigns

(via Different

Channels)

Respond to

Campaigns

Receive

Campaigns

Through

Relevant

Channels

Join and

Participate in

Loyalty

Programs

Engage

Through Social

Channels

Initiate

Interaction

in Channel

of Choice

Receive

Offer(s) and

Content

and Decide



SAP software gives marketing organizations

high-speed, flexible insight into key customer

attributes. Access to relevant customer infor-

mation from internal and external sources

enables marketers to discover, accurately target,

Develop a holistic view of your customers

with real-time customer data. Leverage

high-performance segmentation engines

and predictive analytics to gain unprec-

edented insight into customers.

Customer Insight and Segmentation

14% Of organizations have highly

mature support for leveraging

management dashboards to

gain full visibility into market-

ing and campaign planning


Benchmarking

Capabilities


Benefits

SAP Innovations

Solution Overview


and segment their audience. With real-time

customer updates, marketing organizations

can quickly identify and take action to seize

new market opportunities.





With SAP software, you can establish a 360-

degree view of the customer with real-time data

from internal and external data sources, and

leverage high-performance analysis tools to gain

unprecedented customer and market insights.

Explore customer data with an intuitive interface,

and then use insights in outbound campaigns.

You can also improve targeting with analytics

solutions for data mining from SAP.

Customer segmentation solutions from SAP

offer optimal performance even on large data

volumes when “slicing and dicing” real-time

customer data. Build aggregates and calculate

attributes on the fly while modeling the target

group. Finally, you can create target lists, trans-

fer these into the SAP Customer Relationship

Marketing application, or download files for

external systems.

SAP Predictive Analysis software provides

visualization tools and enables you to explore

customer data. You can then leverage those

customer and market insights to optimize

targeting.

17% Higher availability of real-time,

predictive insights where

organizations have a formal,

physically or virtually central-

ized BI center of excellence

with roles, accountabilities, and

responsibilities consistently

applied


Benchmarking

Gain Insights to Optimize Targeting

Capabilities

Benefits

SAP Innovations

Solution Overview






By being more precise in whom to target for a

specific offer, marketers can run more campaigns

without necessarily sending more messages.

Being more relevant leads to more traffic at the

dealerships, which in turn generates higher

revenues and margin and a better customer

experience. And this translates into higher

customer satisfaction and loyalty, impacting

positively on business results.

An additional benefit is being able to respond

to market needs much faster, as the solution

greatly simplifies the underlying business

process.

Finally, increase profitability due to improved

marketing ROI and reduced marketing costs.

And improve marketing effectiveness, due to

shortened campaign development times and

faster marketing response times.

Identify and seize new market oppor-

tunities with insight into fast-changing

behaviors. Leverage rich customer data

to accurately segment and optimize

targeting.

Target More Effectively to Maximize Return

on Investment

Capabilities

Benefits

SAP Innovations

Solution Overview





Insert

image #

here

SAP HANA

The SAP HANA platform enables you to “slice

and dice” customer data and establish a 360-

degree view. In-memory computing technology

is leveraged by SAP Customer Segmentation

Accelerator software and the SAP Audience

Discovery and Targeting analytical application

to perform aggregations and calculations of

customer data.

Innovations for Customer Insight and Segmentation

Analytics

The SAP Predictive Analysis tool helps you

to visualize and discover data patterns, share

hidden insights, and optimize target groups.

Leverage the complementary functionalities of

both SAP Predictive Analysis and SAP HANA

to combine real-time and operational analytics,

access to Big Data, and predictive capabilities.

68% Of organizations have limited

or no predictive modeling or

complex optimization tech-

niques for Big Data analysis


Benchmarking

Capabilities

Benefits

SAP Innovations

Solution Overview

Gain competitive advantage with

real-time customer segmentation

and predictive insights.






Multichannel campaign management function-

ality provides end-to-end support for marketing

activities – from planning and development to

execution and analysis. You can conduct

consistent, multiwave marketing campaigns

across multiple channels – such as e-mail,

Web, call center, and social media. And with

advanced analytics, you can analyze and

measure all marketing activities in real time.

As a result, you streamline marketing opera-

tions across your vehicle distribution ecosystem

and improve process efficiency. In addition, you

help ensure consistent customer interaction

across all different channels – improving

customer experience and satisfaction levels.

Drive planning, developing, execution,

and analysis of multichannel marketing

activities. Target audiences accurately,

make relevant, real-time offers, and ac-

cess updates on campaign performance.

Multichannel Campaign Management

Capabilities

Campaign Management

Benefits

SAP Innovations

Solution Overview




Campaign Planning to Execution

Plan campaigns collaboratively and align

resources and activities to help ensure

coordinated execution.

Develop multiwave marketing activities based

on previous customer interactions, enabling

personalized and relevant follow up.

Roll out campaigns across multiple channels –

such as call centers, Web, social media, or

e-mail.

Analyze and monitor campaign progress in real

time.

E-Marketing

Manage a corporate Web presence that pro-

vides an integrated and consistent multichannel

experience for customers, with personalized

product recommendations and Web campaigns.

Digital Marketing

Drive relevant conversations across all

interactive marketing channels. Orchestrate

engaging interactions through e-mail, social

Web pages, and text messages.

11% Lower cost of operations per

FTE in firms that leverage

lower cost channels like the

Web for customer interactions


Benchmarking

Plan, Develop, Execute, and Analyze

Capabilities

Benefits

SAP Innovations

Solution Overview


Campaign Management




Multichannel campaign management

functionality helps marketers to:

Improve marketing operations efficiency

through consistent and streamlined

marketing processes

Drive growth in market share by executing

marketing interactions that follow the cross-

channel purchasing cycles of individual

customers

Improve customer retention and loyalty

by providing personalized, relevant offers

and messages consistently across different

channels

Provide superior customer experience

through consistent customer interactions

across different execution channels such as

direct mail, e-mail, Web, and call centers

Multichannel campaign management

functionality streamlines marketing

operations processes, while driving

growth in market share and improving

customer experience.

Engage Customers with Consistent Multichannel

Interactions

24% Of organizations are able

to leverage multichannel

communication for optimizing

customer contact


Benchmarking

Capabilities

Benefits

SAP Innovations

Solution Overview


Campaign Management




Insert

image #

here

Using the SAP HANA platform, marketers

can leverage Big Data to gain a complete

customer view. This allows them to segment

accurately and target the right customers

quickly. The technology also delivers huge

improvements in terms of search performance,

operational reporting, and monitoring.

Innovations for Multichannel Campaign Management

The SAP Jam social software platform brings

together people, data, content, and processes

to solve business-critical problems and drive

results. Integration with campaign management

functionality in SAP software helps ensure

streamlined marketing processes.

68% Greater ability to use Big Data

for organizations with a well-

defined, enterprise-wide,

high-performance analytics

strategy


Benchmarking

Capabilities

Benefits

SAP Innovations

Solution Overview

Revolutionize customer engagement

with in-memory computing and social

collaboration.


Campaign Management




SAP software provides comprehensive support

for loyalty management processes – from

loyalty program planning, management of

memberships and loyalty points, member trans-

actions, and flexible reward platforms to Web-

based customer self-service and call center

support. The solution tracks customer behavior

to identify which customers are most valuable.

You can then take steps to retain them and

encourage specific customer behavior.

Acquire, retain, and grow a loyal

customer base. Design and execute

multichannel loyalty strategies, and

increase customer engagement and

marketing ROI.

Loyalty Management

Capabilities

Loyalty Management

Benefits

SAP Innovations

Solution Overview




Program management improves loyalty

program design with flexible tier, point, and

partner management features.

Reward rule management provides user-

friendly tools for designing and modeling

sophisticated program rules, conditions, and

offers to maximize the loyalty program strategy.

Membership handling functions enable you

to manage memberships optimally across all

loyalty levels. The software supports flexible

membership models, and enables robust point

and tier management across multiple channels.

A processing engine delivers loyalty account

updates with real-time processing. It also

enables you to automate tier evaluation and

point expiration.

Partner management tools enable you to

incorporate partners in loyalty programs, with

efficient processes for selling points and

processing partner activities.

Grow a Profitable, Loyal Customer Base

Capabilities

Benefits

SAP Innovations

Solution Overview


Loyalty Management



Increase marketing ROI by leveraging insights

into your customers to deliver targeted offers

across different channels.

Increase customer engagement by providing

more opportunities to participate in the loyalty

program.

Leverage partner channels to enhance

the reach of loyalty programs. This increases

program value to the customer and generates

additional revenue through sales of loyalty

points to partners.

Increase customer satisfaction and reduce

customer churn rate by delivering a superior

customer experience, using a single platform

for the entire loyalty management process.

Loyalty management software from

SAP helps brand owners to engage with

the ecosystem of dealers to increase

marketing ROI and build customer

engagement, satisfaction, and loyalty.

Increase Customer Engagement and Satisfaction

Capabilities

Benefits

SAP Innovations

Solution Overview


Loyalty Management



Insert

image #

here

Powered by SAP HANA, loyalty management

software supports faster and more-consistent

search performance, and real-time operational

reporting and monitoring.

Processing information on member activities

is significantly faster.

Innovations for Loyalty Management

There are also improvements in the processing

of interactions for call centers. These include

faster account retrieval and improved registered-

vehicle searches.

8 out of 10 Decision makers think access

to the right information at the

right time is critical to their

business


Benchmarking

Capabilities

Benefits

SAP Innovations

Solution Overview

With the SAP HANA platform, you can

leverage Big Data to gain a complete

customer view and target the right

customers.


Loyalty Management




Social media analysis software from SAP allows

marketers to perform sentiment analysis by

leveraging data on social media platforms.

Powerful natural language processing provides

an understanding of customer behavior and

brand performance, as well as identifying areas

for improvement.

Social media engagement software enables

marketers to listen to their customers on social

media, respond to messages in real time, and

develop a complete social profile and history

to understand the full context of customers

across social and enterprise data.

Social media analysis software helps

you gauge sentiment related to topics

on social media sites.

Social media engagement tools enable

you to listen to and engage with cus-

tomers on social media.

Social Media Analysis and Engagement

Capabilities


Benefits

SAP Innovations

Solution Overview




Social media analysis software allows

marketers to leverage data on social media

platforms – such as Facebook and Twitter,

blogs and forums, and news, shopping, and

review sites – to gain a picture of brand

performance. You can analyze behavior and

emotions in real time, track trends, and

compare sentiment across multiple topics.

Powerful natural-language processing helps

deliver deeper insights by recognizing slang

terms, phonetic alternative spellings, common

shorthand, and misspellings to understand the

“what” and “why.”

Social media engagement software delivers

a prioritized list of key customer messages,

detecting sentiments and keywords, and

uncovering trends. It also enables you to respond

to messages in real time across Facebook and

Twitter channels by providing support for routing,

and assigning, escalating, and organizing mes-

sages. An integrated knowledge base provides

a complete history of social interactions, providing

a 360-degree view.

Deliver Engaging Social Conversations

Capabilities

Benefits

SAP Innovations

Solution Overview





With SAP software for social media analysis,

you can discover insights and uncover trends

in consumer preferences. Quantify market

perceptions about products, services, and

companies, track the success of social media

in marketing campaigns, and extract insights

from users’ postings – including likes and

dislikes, behavior, and intensity of buyers’

emotions. In this way, you can achieve a

thorough understanding of your social presence

as perceived by all stakeholders.

SAP software for social media engagement

allows you to deliver a great customer expe-

rience by listening to and engaging with your

customers where they like to hang out. You can

stay informed about critical messages, enabling

you to take corrective action to improve cus-

tomer satisfaction. And you can collaborate

with colleagues in your team or across the

organization to resolve issues efficiently and

effectively.

Gauge sentiment and perception about

brands, products, and services. Deliver

engaging experiences and enable a

360-degree view of the customer across

social and enterprise data.

Understand Your Customer and Deliver Great

Experiences

Capabilities

Benefits

SAP Innovations

Solution Overview





Insert

image #

here

The SAP Social OnDemand solution and the

SAP Social Media Analytics application by

NetBase are cloud-based solutions that enable

marketers to engage customers through social

media channels such as Twitter and Facebook.

Innovations for Social Media Analysis and Engagement

Marketers can get key customer and marketing

insights by viewing enterprise data along with

social media data, together on one screen. This

enables real-time insight into the key trends

and hot topics that are being discussed by your

customers.

Capabilities

Benefits

SAP Innovations

Solution Overview

Integrate easily with cloud technologies,

such as social media Web sites, engag-

ing customers through social media

channels.





SAP software analyzes customer information,

order history, and response to previous offers.

It also leverages contextual details such as

location to deliver rich product information,

special offers, and qualified recommendations

in real time.

Present personalized cross-sell and up-sell

offers across channels to drive revenue, and

provide a compelling and consistent customer

experience.

Gather behavioral data and insight while

interacting with customers in real time.

Leverage analytical dashboards to gain a real-

time understanding of customer behavior, offer

acceptance rates, and call center performance.

Provide individualized, real-time offers

and recommendations. Maximize cross-

and up-sell opportunities by conducting

relevant and effective customer

interactions.

Personalized Real-Time Marketing

Capabilities


Benefits

SAP Innovations

Solution Overview




SAP Real-Time Offer Management Software

Help ensure a streamlined, intuitive offer

management process and manage offers

across channels without IT dependence.

Integrate with interaction centers and Web

channels and make intelligent recommendations

by considering inputs such as session infor-

mation, agent skills, and offer value.

Analyze offer performance and gain insight into

customer segments through reactions to various

offers. Use this information to create more-

effective offers.

SAP Precision Retailing Solution

Leverage SAP Real-Time Offer Management,

visual research, and on-demand analysis to

deliver one-to-one marketing to consumers,

and provide the right information at the right

time considering the location.

Enable flexible and rich interactions with

consumers through mobile applications,

in-store kiosks, point-of-sale technology, and

consumer portals.

Support loyalty schemes through integration

with the SAP Loyalty Program application.

Monitor offer performance through easy-to-use

Web-based dashboards.

Personalized Real-Time Offers

Capabilities

Benefits

SAP Innovations

Solution Overview





Intelligent cross- and up-sell recommendations

help you turn inbound interactions into revenue

opportunities with SAP Real-Time Offer Man-

agement software. Personalized, proactive, and

highly relevant retention offers can reduce

customer attrition significantly.

Leverage additional channels to engage con-

sumers in real time with the SAP Precision

Retailing solution. Deliver rich product informa-

tion, special offers, and qualified recommenda-

tions, at the right time to the right location.

Reduce costs of customer acquisition. Get higher

return on marketing investment. Interact in real

time to improve offer conversion rates.

Reduce time to market by launching new offers

without IT intervention, and in a matter of hours.

Gain insight into your customer segments by

analyzing reactions to offers and build more

effective and targeted offers.

Improve customer retention and loyalty by

recommending relevant personalized offers.

Engage at the right moment with relevant,

personalized offers and messages that

influence purchasing decisions. Leverage

real-time information about the audience

to make the very best recommendations.

Engage and Understand Your Customer Like Never

Before

Capabilities

Benefits

SAP Innovations

Solution Overview





Insert

image #

here

Big Data

Leverage the power of the SAP HANA platform

to support more computation-exhaustive

recommendation situations, such as location-

based scenarios.

Analytics

SAP solutions support robust analytics and

business dashboards to analyze consumer

behavior and offer performance, as well as

optimizing targeting and improving offer

personalization.

Innovations for Personalized Real-Time Marketing

Cloud and Mobile

The SAP Precision Retailing solution is a

cloud-based, next-generation enterprise

marketing management application. It delivers

personalized information and targeted offers

in real time to consumers across multiple

channels, including mobile, at the decision

point.

53% Of organizations report a big

gap between having Big Data

and being able to analyze it


Benchmarking

Capabilities

Benefits

SAP Innovations

Solution Overview

Leverage large data volumes from

various sources to optimize engage-

ment with consumers in real time across

relevant channels.






Real-Time Precision Marketing

Multichannel marketing man-

agement enables companies

to drive intelligent interactions

across channels, improve

customer satisfaction, grow

revenue, and build lasting

customer loyalty.


Solution Overview



Loyalty Management

Campaign Management

Real-Time Precision

Marketing

Why SAP?


Customer

Insight and

Segmentation

Personalized

Real-Time

Marketing

Multichannel

Campaign

Management

Loyalty

Management

Social Media

Analysis and

Engagement

Marketing

Planning and

Program

Management

Digital Asset

Management

Marketing

Collaboration

with SAP Jam

Marketing

Analytics and

Performance

Management

Marketing

Automation

Partner

Channel

Marketing

Social Media

Analysis and

Engagement

Real-Time Offer

Management

Multichannel

Marketing

Management

Marketing

Demand

Management

Marketing

Operations



Why SAP?

Gain unprecedented customer insight and make real-time, in-context offers.

Consistently delight customers across channels and reward customer loyalty.

And create an agile marketing organization to react quickly to market opportunities.

Tightly Integrated Solution

SAP offers cross-channel integration to orchestrate customer interactions across organizations.

Closed-loop marketing processes provide streamlined automation – from planning, development,

and execution, to performance measurement.

Leveraging Breakthrough Innovations

SAP solutions are built on market-leading technologies such as in-memory computing, mobile

technology, advanced analytics, and cloud solutions. These empower marketers with real-time

insights, optimized decision making, and quick execution.

Proven Time to Value in Large-Scale Implementations

Innovative marketers are choosing SAP to help transform their organization, gaining unprece-

dented customer insight, engaging with relevancy, developing lasting customer loyalty, and

improving agility.


Solution Overview



Loyalty Management

Campaign Management


Real-Time Precision

Marketing

Why SAP?



Benchmark Your Performance

Position your organization for dominance in this new economy with the business performance

benchmarking program from SAP – available free to SAP customers and select prospects.

The SAP benchmarking program has helped more than 3,000 organizations assess their

strengths, uncover areas for improvement, and identify best practices and IT strategies that

generate clear, tangible value – not someday, but today.

Go Live in Weeks

Here’s the fastest way to run your business better: our rapid-deployment solutions. In one

package, you get everything you need to be up and running quickly – including preconfigured

software and implementation services – in just weeks. With a defined scope and predictable

costs, there are no surprises.

Join Your Community of Practices

Every day, SAP Community Network (SCN) changes the way that thousands of SAP users work.

It lets members help one another solve problems, learn, and invent new ways to get things

done – faster. Find out how to connect with people, content, and resources.

Find Out More About How Your Organization Can

Become Best-Run

Visit valuemanagement.sap.com >>

Visit sap.com/solutions/rds >>

Visit scn.sap.com >>


https://websmp105.sap-ag.de/solutionpackages

https://valuemanagement.sap.com/

http://www1.sap.com/solutions/rds

http://www.sdn.sap.com/irj/scn

Solution in Detail

Automotive

Find out more about us by visiting us through the following channels:

www12.sap.com/lines-of-business/marketing

www.360customerview.com

http://scn.sap.com/community/socialsoftware

www.facebook.com/HANAbySAP

www.linkedin.com/groups?gid=2382431&mostPopular=&trk=tyah


CMP 24627 (13/06)


http://www12.sap.com/lines-of-business/marketing





http://www.360customerview.com/

http://scn.sap.com/community/socialsoftware

http://www.facebook.com/HANAbySAP

http://www.linkedin.com/groups?gid=2382431&mostPopular=&trk=tyah


No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission

of SAP AG. The information contained herein may be changed without prior notice.

Some software products marketed by SAP AG and its distributors contain proprietary software components of other

software vendors. National product specifications may vary.

These materials are provided by SAP AG and its affiliated companies (“SAP Group”) for informational purposes only,

without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to

the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty

statements accompanying such products and services, if any. Nothing herein should be construed as constituting an

additional warranty.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered

trademarks of SAP AG in Germany and other countries.

Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information

and notices.

http://www.sap.com/corporate-en/legal/copyright/index.epx



solution in detail automotive multichannel marketing management

Documents