executive summary

solaiemes• spanish start-up founded in Q4’06

• 12 employees + 8 contractor developers• 6 entrepreneurs with international experience in telco sector• ~ 1M€ seed raised from EURECAN and CDTI

• infrastructure development for mobile services• focus in usability improvement• convergence NGN & IMS

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Feb’09, metioned at

Frost&Sullivan MWC

2009 Key TakeAways

Briefing (slide 8)

business, what we do

develop an Application Server providing enablers for a new generation of mobile services

ease service access through common use models• based in native functions present in all handsets

increase mobile usability• multimodal front-ends• user based push content delivery

enable User Generated Content from mobile• web 2.0 gateway

• connector to enterprise IT (ERP/ECM)

business, where it is placed

solaiemes application server is a mobile gateway that …… improves front-ends usability

… improves mobile UGC

MOBILE CARRIER

Internet

IT infraestructure

environment

specific application strategy is very successful when• there is a single platform • services are unique : games, facebook, google calendar, gmail, twitter …

iPhone is a clear example this strategy can be very successful

but …is “on device application” the only option to go mobile?

despite new capabilities there’s still a gap with Internet

• no full javascrip or flash …… and most handsets will never provide

• touch UIs increase usability …… but it won’t be generally available

most players in the business going mobile choose an application based strategy because …

… mobile browsing is a pain

problem• specific application strategy won’t boost data service to voice ARPU levels

• unaffordable TOC• no common use model

each service provides a use model that has to be learnedeach service requires an application that hast to be installed

users won’t install applications for each e-commerce, banking, hotel or restaurant service

• successful strategy for generic data services must be based in the following premises• common use model (like voice service)• wide terminal range, general availability and interoperability (like voice service)

SIMPLE, WELL KNOWN and AVAILABLE (like voice service)

solaiemes approach

Focus on service and make the device transparent

avoid proprietary on device applications• try to reach the widest device range. also mid tier handsets

take the most from handsets, not only voice• use native common functions

propose a common model based in well known and widely use ones• voice call, videocall, ptt• internet

service intelligence in the network side• combine simultaneous channels to enrich communication• coordinate channels to increase functionality

portfolioAVISG

• mobile web platform with push capabilities• eases service access from mobile and improves usability• SOA architecture enables interoperation IT systems (CRM / ERP)• interoperable with IVR and CTI platforms

LiveServe• mobile & web 2.0 media server platform• live video support from: mobile devices, IP cameras, webcams, etc.• enables media integration with web 2.0 and IT processes

VoxServe• application server for voice-based services• focus in man-to-machine interaction• PoC enabled• interoperable with enterprise voice systems

solaiemes AVISG

mobile web platform• push content capable

• asynchronous content delivery to browserPATENT PENDING

• enabled for all WAP 2.0 handsets• no AJAX required

• multi-device support• SOA architecture: interoperates with IT systems (CRM/ERP)• interoperates with IVR to enable mobile multimodality• interoperates with CTI to enable mobile co-browsing

AVISG architecture

voice call

web session

IVR

Contact Center

CRM

AVISG use cases

multimodal use cases• multimodal banking

• navigate your mobile banking portal with voice• also with iPhone

• multimodal search• google voice based search with mid and low tier handsets

• multimodal e-commerce• voice based e-commerce interaction

Competitors: Kirusa, Vida-Software, Movidilo, Loquendo

co-browsing use cases• visual call center

• Agents can push web content handsets

Competitors: PageShare, VoxWire

solaiemes LiveServe

mobile & web 2.0 media server platform• media broker

• interconnects heterogeneous sources and consumersget media from mobile, web cam, IP cam, portal (youtube), …

• dynamic channel creation and content selectionthis unique feature enables real time control of content per user session

• streaming server• live streaming capability• RTSP & Flash support for mobile and web streaming• SIP support for video call, video share, video soft phone …

• J2EE embedded• seamless integration with web applications

• IMS enabled• internal repository for media storage

LiveServe architecture

Live video

LiveServe use cases

• mobile-to-portal• live streaming to web 2.0• mobile user generated content transparently published in portal• interoperates with location based services

• mobile media server• video on demand and live broadcast capable• per-channel content injection, ideal for segmented marketing

unique feature enabling personalized advertisement

• peer-to-multi-peer• live video transmission from one to many

Competitors: Qik, FlixWagon & USTream

solaiemes VoxServe

PoC application server• interoperation capabilities with IT systems

• connection to standard voice servicesPATENT PENDING

• internet for UGC

• multiple interoperation models with IT systems• query: voice based interaction with CRM• alert: voice based notification of CRM events• UGC: voice content generated in the handset and published in the Internet

• dispatcher capabilities• emulates TETRA like services• important cost improvement enabling long tail market models

IVR

VoxServe architecture

PoC SIP

Contact Center CRM

Portal

VoxServe use cases

•PTT reporting• quick voice reports stored in ERP• interoperable with location based services

•PTT CRM• quick voice based queries to CRM

•PTT asynchronous call center• place queries to contact center to be attended

asynchronously• user does not wait for the agent to get available

Competitors: SpinVOX, Genaker

market opportunities

• horizontal market opportunities • customer care & relationship management (CRM)• field service applications (FSA) , enterprise data processes & content management (ERP/ECM)• mobile media delivery

• vertical market targets• multimodal mobile banking applications• mobile video portal

construction, insurance, utilities, government …

• video reporting for maintenance and emergencies / law enforcement• video surveillance for remote and mobile locations

infrastructure monitoring, ad-hoc CCTV-like deployments, mobile access to existing CCTV

• UGC for internet portals & community

business model• infrastructure: 40% sales

• intended for top tier customers: carriers, utilitiesdirect presence in customer through sales force or representative

• intended for mid tier customers:presence through channel partnersIVR providers identified as suitable channel: prosodie, voxeo, nortel …

• software as a service (SaaS): 40% sales• intended for mid and low tier customers• platform SaaS

• intended for developer users• enables very specific, particular and flexible use cases

• application SaaS• intended for final users• quick operation with lower flexibility

• pursue the long tail through economy of scale• services: 20% sales

• New product introduction in direct customers • Training and Support services to partners ecosystem (channel)

www.solaiemes.com

Addtional info:

http://www.youtube.com/solaiemes

http://www.slideshare.com/solaiemes

http://blog.solaiemes.com