University of FloridaSocialy-Baffled Billy

http://www.slideshare.net/secret/ojpn6NEVd72V0r

October 11, 2015

Socialy-Baffled BillyBACKGROUND:• Head of Social Media Management• Full time student• University of Florida

DEMOGRAPHICS:• Male• 18-22 years of age• Mostly dependent on outside sources

for income• Urban

IDENTIFIERS:• Gators, Florida, Gainesville

Socialy-BaffledBillyGOALS:• To help teach students how to properly

manage their social media presence

CHALLENGES:• Properly connecting to students, to

ensure message is delivered• Reaching a very diverse audience

HOW WE HELP:• Provide analytical data to help better

connect to students• Simplify social media presence to

provide better access

Socialy-BaffledBillyREAL QUOTES:• “I find it so hard to connect with

today’s students”• “Social media, just seems to

meaningless to worry about”

COMMON OBJECTIONS:• Social media is too difficult to

stay up to date with• University’s are not able to

connect with their students on social media

Socialy-BaffledBillyMARKETING MESSAGING:• Twitter is the best social

network for this persona• Provides live up to date

relevant information for every student

• Covers variety of topics

• http://www.slideshare.net/secret/ojpn6NEVd72V0r

Establishing your messaging prepares your entire organization to

convey the same message.