baffled by rebranding?
Post on 13-Feb-2017
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Baffled by Rebranding?
Stephen McGill, President & Creative Director
mcgillbuckley.com | @mcgillbuckley | firstname.lastname@example.org
Youre not alone.
What is aBrand?
A brand exists in the minds of its audiences. It is a collection of
perceptions, feelings and experiences about who you are, what you do, how
youre different and how you make them feel.
Your brand is what people say about you when youre not in the room.
Jeff Bezos, Amazon.com
What is aRebrand?
Rebranding is a strategic, concentrated and consistent effort to
change perceptions and feelings about who you are, what you do and how you
When you change your logo, you are not rebranding. Youre (duh) changing
Still baffled?Ask a few Questions(It helps you decide what you need to do)
Why are you thinking about rebranding?1
What measurable difference will a rebrand make in your organization?
Where should you start? 3
Is this a brand tune-up or an overhaul?4
What is on the rebranding table?5
Are you willing to be different? 6
Who is responsible? 7
Thank you for your time.@mcgillbuckley | mcgillbuckley.com | email@example.com