© Copyright S3 Academy 2014 #Society3

#Society3

Building a Silicon Valley like company

Market facing company culture

Meetup Apr 7

2 © Copyright S3 Accelerator 2014 Copying or distribution is prohibited

#Society3

06.04.2015 2

3 © Copyright S3 Accelerator 2014 Copying or distribution is prohibited

#Society3

3

100% Advocacy

No newsletter

No call center

No advertising

No email marketing

4 © Copyright S3 Accelerator 2014 Copying or distribution is prohibited

#Society3

San Francisco, CA + 1 (650) 384-0057

Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2014

80% of purchase decisions

are influenced by mentions

and recommendations

Forrester Research

5 © Copyright S3 Accelerator 2014 Copying or distribution is prohibited

#Society3

Businesses still invest Millions in:

Cold call campaigns Conventional sales

Email Marketing Advertise

News letter

6 © Copyright S3 Accelerator 2014 Copying or distribution is prohibited

#Society3

Revenue?

93% 5 Days

7 © Copyright S3 Accelerator 2014 Copying or distribution is prohibited

#Society3

San Francisco, CA + 1 (650) 384-0057

Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2014

$ 23 Billion

8 © Copyright S3 Accelerator 2014 Copying or distribution is prohibited

#Society3

Silicon Valley - 20 x

Opportunity

True Innovation

Teams learned to disrupt not only improve

Vision

The European ‘step by step’ approach is

killing any investment

Learning & Sharing Capabilities

US teams can listen, learn, iterate and

execute better than any other culture.

9 © Copyright S3 Accelerator 2014 Copying or distribution is prohibited

#Society3

Massive Market attention

Developing a highly effective market facing

company culture

Attracting users, partners and investors.

Silicon Valley businesses create enormous

market attention and go global – still doing

nothing a European startup could not do today.

10 © Copyright S3 Accelerator 2014 Copying or distribution is prohibited

#Society3

11 © Copyright S3 Accelerator 2014 Copying or distribution is prohibited

#Society3

12 © Copyright S3 Accelerator 2014 Copying or distribution is prohibited

#Society3

13 © Copyright S3 Accelerator 2014 Copying or distribution is prohibited

#Society3

2% Growth Magic

14 © Copyright S3 Accelerator 2014 Copying or distribution is prohibited

#Society3

Lead Your Business

1. Try to grow your user base by 2% / day

2. Build a profound online presence and

share content on a daily base

3. Grow a powerful contact network

Network every single day

4. Manage your GTM strategy on a daily base

5. Use every opportunity to present

15 © Copyright S3 Accelerator 2014 Copying or distribution is prohibited

#Society3

Own companyname.com

First release in English

Understand the core markets

Make global connections

Globalization is everywhere

16 © Copyright S3 Accelerator 2014 Copying or distribution is prohibited

#Society3

S3 Accelerator Program Fall 2015

Traction & Funding starting Sep 14

Traction Accelerator Program (zero equity)

10 Week intense program (1 topic / week)

Vision solidification, go-to-market strategy

User growth initiatives, viral marketing

Presenting to – and attracting investors

Funding (no commission) --- Subscription

S3-FundersMart investor / portfolio management

Due diligence, valuation, terms

Accessing ~500 active investors

Raising € 250,000 to € 1,000,000

© Copyright S3 Academy 2014 #Society3

Questions?

Follow me @AxelS

Please tell me how we met

Appearoo.com/AxelS

© Copyright S3 Academy 2014 #Society3

S3 Buzz Thank You