- The Social Content people -

Wednesday, 23 January 13

Fragmented TV landscapeOn demand, concurrent viewing and

second screen are a few of the terms in the dicussion of the changing viewing

habbits fragmenting the TV viewing landscape.

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(Very) small screen viewingeMarketer estimates UK smartphone

ownership to reach 41.9 million by 2016.

Gartner estimates UK tablet devices ownership will reach 53 Million by 2016.

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Brands are broadcastersHewlett Packard, Pepsi, Nokia, Nissan,

Budweiser and Red Bull are a few of the brands that live streamed content via

social networks in 2012.

Ron Howard launched Project Imagination with Canon.

Wednesday, 23 January 13

Real formats

Tom Hanks, Amy Poheler, Rainn Wilson, Sophia Vergara, Will Ferrell and Ricky

Gervais produce online exclusive series.

CBS and NBC commsisioned series to run exclusively on their website.

Online format Web Therapy is now on Showcase and stars Lisa Kudrow.

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Social Content /noun/ Episodic branded entertainment formats broadcast on social media:

1. Allow the consumer to really get involved and shape the content2. Place a strong focus on generating sales

.............................................................................................social 230

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Littlewoods Live Christmas Special Teaser http://vimeo.com/56985302

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Social Content

friend

liked

liked

friend

friendwatched

watched

asked

answered

friend

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[Talking points from previous slide]

dot.talent believe in the power of social celebrities. Our tool, talent.rank, looks at the social demographic data of celebrity audiences All apps, content and how you interact with it is mobile ready

Facebook OpenGraph integration turns viewers into brand broadcasters

Our platforms are built for measurement allowing clients to track the campaign in real time

We never forget that people are at the heart of any branded content experience

Wednesday, 23 January 13

-292% increase in week 1 sales-289% increase in website visitation-Facebook reach grew from 150,000 to 4.5 million-Mobile views increased from 28% during Ep1 to 51% during Ep 3-2,223 comments posted in 60 minutes during the Christmas Special

Demonstrating ROIThe June 13, 2012 broadcast was a UK retail

and Facebook first.

Two additional broadcasts took place in 2012.

The Shop Direct Group commissioned the series to run into 2013.

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“We are going to hit for six and do everything online. The web is more than just a distribution

platform…we want to use the internet as a medium that is

social, interactive and non-linear.” -Ralph Rivera, director, digital media, BBC Future Media &

Technology

“Online has an increasingly important part to play in our transformation strategy as the behaviour of our audiences evolves and changes across multiple platforms. As a

commercial broadcaster it is vital that ITV’s focus continues to reflect that

changing consumer behaviour” -Fru Hazlett

MD of Commercial and Online

“The launch of 4seven also supports our strategy of

embracing the opportunities of connectivity, by exploring ways to deepen engagement with our viewers and expand the choices

we can offer them” -David Abraham

Channel 4 Chief Executive

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- The Social Content people -

Wednesday, 23 January 13

Entertaining, sociable, measurable, re-useable and delivering ROI we believe in branded entertainment formats that build on natural

behaviour while deeply integrating social media

@jadistillery | www.dottalent.co.uk | jadis@dottalent.co.uk

Wednesday, 23 January 13