social selling system
TRANSCRIPT
SHR Marketing, LLCStan Robinson, Jr. [email protected]/in/stanrobinson
Social selling involves integrating the strategic use of social media into your sales process. It consists of using social channels to identify, connect with, engage and close prospects as well as collecting business intelligence about your market that helps you sell more effectively.
Rise of social media
Buyers are in control
Reputation Management
Business Intelligence
Showcase Your Personal Brand
Be Found
Find Resources
Market to Your Audience
Customer Profile
Value Proposition
Your Social Profiles
Social Selling Strategy
Social Media Platform Selection
Social Selling Tactics
Metrics & Fine Tuning
What defines your ideal customer?
Demographics
Psychographics
Decision makers
Who Do You Help?
How Do You Help Them?
What results can they expect?
Why Should They Choose You?
Missing element
Collaborate with marketing
Overlay sales process with social media
First Impression
Get Found in Searches
Strategy
Keywords
Message
Consistency across platforms
LinkedIn.
Where is your audience?
Focus on one at a time.
Using social media to increase your productivity throughout the sales/buying cycle.
Inbound and Outbound
Blog
Follow and connect with prospects, customers, partners
Watch lists
Plan regular engagement
Social proof
Still need good sales skills
Closing
Post sale follow-up
Testimonials
Referrals
Stay in touch
Introduce new offerings
Continue providing valuable content
Know what to measure before starting
Nothing is perfect initially
Use tracking
Social media has changed buyer behavior
Integrate social media in sales process
Measure results and make adjustments
Contact information:
Stan Robinson, Jr. Phone: 908-463-3485Email: [email protected]: www.linkedin.com/in/stanrobinson
Twitter: @stanrobinson
www.shrmarketing.com