social search (seo) & social signals
TRANSCRIPT
Social Search (SEO)
& Social Signals
#Gplusbrands
• Imagine if Google disappeared tomorrow…it would be annoying BUT would you find ways to fill in the gap… ?
Overview
• Evolving with Google
• Is SEO dead?
• The ripple effect?
• 3 key G+1 actions to implement immediately
The lines between Social and SEO are blurring.
Evolving with Google
Evolving with Google
The problem
• Twitter & Facebookare private clubs
• Google can only use signals it can see and can crawl
– Nofollow
– Dofollow
IMAGINE not having to worry about anonymous blog spam because you know exactly who the person is that wrote the article or comment
= GREATER accountability and a better web.
Evolving with Google
• Social Search (SEO): really interesting because it’s one of the areas where you don’t have to necessarily optimise for search engines
• It’s new, interesting & future proofing
Move from an anonymous web to a web in which everybody has at least some idea of the reputation of an author
Is SEO dead?
Is SEO dead?Some believe that Apple will displace Google as the search engine of choice with its new Siri technology
The ripple effect
3 key G+1 actions to implement immediately
1. Put your keyword(s) in profile links
• Not logged into Google
• No backlinks
• Ranking achieved using social media only
3 key G+1 actions to implement immediately
2. Claim your content using - rel="author
Rich Snippits<a href=”[profile_url]?rel=author”>Google+</a>
The + at the end of the ‘anchor text’ is important!
Finally…
Increase the number of social signals linking back to your content
ASK !!!
Social Search (SEO)
& Social Signals
#Gplusbrands
QUESTIONS