social preneur with pam perry and antonio crawford

WEEK THREE AGENDAWEEK THREE AGENDA

1.1. Building Your Professional PlatformBuilding Your Professional Platform

2.2. Create Your Marketing MessageCreate Your Marketing Message

3.3. Writing Your Resume and BiographyWriting Your Resume and Biography

4.4. Building your blog and web siteBuilding your blog and web site

5.5. Joining groups and community calendarsJoining groups and community calendars

Copyright © 2011 Antonio L. Copyright © 2011 Antonio L. CrawfordCrawford

WEEK 3 OBJECTIVEWEEK 3 OBJECTIVE

1.1. Build Your Platform to Solve ProblemsBuild Your Platform to Solve Problems

2.2. Communicate a Compelling MessageCommunicate a Compelling Message

3.3. Draw People to Your Platform Draw People to Your Platform

4.4. Maximize Your Smart Skills (Eph 4:11)Maximize Your Smart Skills (Eph 4:11)

5.5. Identify Your Money TrailIdentify Your Money Trail


WEEK FOUR AGENDAWEEK FOUR AGENDA

1.1. Promoting Your Message Using Wire ServicesPromoting Your Message Using Wire Services

2.2. Building a Press RoomBuilding a Press Room

3.3. Creating a Wire Service DatabaseCreating a Wire Service Database

4.4. Press Releases, ArticlesPress Releases, Articles

5.5. eZines, eBlasts, BlogseZines, eBlasts, Blogs


WEEK 4 OBJECTIVEWEEK 4 OBJECTIVE

1.1. Creating Your Core MessageCreating Your Core Message

2.2. Expanding Your Core Message into Marketing Expanding Your Core Message into Marketing MaterialMaterial

3.3. Positioning Yourself as an ExpertPositioning Yourself as an Expert

4.4. Building your electronic Press RoomBuilding your electronic Press Room

5.5. Grow your audience into a global marketGrow your audience into a global market


PRODUCE PEOPLE AND PROFITSPRODUCE PEOPLE AND PROFITS

http://www.e-junkie.com/pamperry


Assessment

Goals & Skills Assessment

Audience

Product Svc Matrix

Copyright © 2011 Antonio L. CrawfordCopyright © 2011 Antonio L. Crawford

STEP TWO:STEP TWO:Expand Your VisionExpand Your Vision



Build Your Platform

Media Kit & Message

Resume & Bio

Groups & Calendars


STEP THREE:STEP THREE:Build Your PlatformBuild Your Platform

http://www.e-junkie.com/pamperryhttp://www.e-junkie.com/pamperry

Web Site & Blog

Wire Services

Opt Press Releases

Articles

eBlasts


STEP FOUR:STEP FOUR:Expand Your MessageExpand Your Message


eZines



What is wire services?What is wire services?

en.wikipedia.org/wiki/Wire_servicesen.wikipedia.org/wiki/Wire_services

Communicate news to a public audienceCommunicate news to a public audience

Medium to communicate your message in textMedium to communicate your message in text

Newspapers, Magazines, eZines, eBlastsNewspapers, Magazines, eZines, eBlasts





Optimize Press ReleasesOptimize Press Releases

What is a Press Release? What is a Press Release?

What information goes into a press release?What information goes into a press release?

How can you market your message using press releases?How can you market your message using press releases?

What are optimize press releases? What are optimize press releases?

http://www.publicityhound.comhttp://www.publicityhound.com




ArticlesArticles

What are news articles? What are news articles?

What information goes into a news articles? What information goes into a news articles?

What are the benefits of using news articles?What are the benefits of using news articles?

How can you market your message using articles? How can you market your message using articles?

http://www.submityourarticle.comhttp://www.submityourarticle.com




eZineseZines

What are eZines? What are eZines?

What information goes into an eZine? What information goes into an eZine?

What are the benefits of using eZines? What are the benefits of using eZines?

How to optimize your eZine to drive traffic?How to optimize your eZine to drive traffic?

http://ezinearticles.comhttp://ezinearticles.com




eBlastseBlasts

What are eBlasts? What are eBlasts?

What information goes into an eBlast? What information goes into an eBlast?

What are the benefits of using eBlasts? What are the benefits of using eBlasts?

How to maximize eBlasts to build potential customers?How to maximize eBlasts to build potential customers?

http://www.constantcontact.comhttp://www.constantcontact.com




BlogsBlogs

What are Blogs? What are Blogs?

What information goes into an Blog? What information goes into an Blog?

What are the benefits of using Blogs? What are the benefits of using Blogs?

How to maximize your Blog to expand your message?How to maximize your Blog to expand your message?

http://www.blogger.com http://www.wordpress.orghttp://www.blogger.com http://www.wordpress.org



W. Edwards DemingAmerican Statistician

In every system & process there is a beginning and an end.

Focus on the first 15% of that process, Get it Correct,

you will ensure at least 85% of your desired outcome.

“Focus on the first 15% of anything, the remaining 85%

will effortlessly follow.” M. V. Hansen & R. G. Allen,

The One Minute Millionaire

Copyright © 2010. Antonio L. Copyright © 2010. Antonio L. CrawfordCrawford

http://www.managementwisdom.com/abdrweddem.html

WEEK 4 SUMMARYWEEK 4 SUMMARY

1.1. Promoting Your Message Using Wire ServicesPromoting Your Message Using Wire Services

2.2. Building a Press RoomBuilding a Press Room

3.3. Creating a Wire Service DatabaseCreating a Wire Service Database

4.4. Press Releases, ArticlesPress Releases, Articles

5.5. eZines, eBlasts, BlogseZines, eBlasts, Blogs


Questions?Questions?


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social preneur with pam perry and antonio crawford

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