social networking: how to make a positive impact on your practice and healthcare

Download Social Networking: how to make a positive impact on your practice and healthcare

Post on 17-Jan-2015

418 views

Category:

Health & Medicine

2 download

Embed Size (px)

DESCRIPTION

A seminar discussion on healthcare social media and the impact of social networking on a practice, patients, the community, and healthcare. Steps and instruction on how to make a positive impact by sharing my experience with healthcare social media.

TRANSCRIPT

  • 1. optimawomenshealthcare.com drjerath.com

2. Krause CPA Konnect | October 24, 2012 Social Media Doctor Doctor heads to social media to find patients 9News Video Profile story by Cheryl Preheim November 4, 2011 3. General Information 4. Krause CPA Konnect | October 24, 2012 Vandna Jerath, MD, FACOG FACOG - Board-Certified Private practice - 14 years Previously in Westminster/Thornton Recently relocated to Parker Adventist Hospital Full-scope obstetrics & gynecology Enjoy education and community outreach Disclosure no affiliations Not a social media expert just decided to try it Now active user and advocate Now a local pioneer, expert, and resource Presentations/Consulting DMS, PAH, 4corners MGMA, colleagues, practice managers, case studies drjerath.com 5. Krause CPA Konnect | October 24, 2012 Optima Womens Healthcare Services Low and high risk obstetrics Minimally invasive gynecologic surgery Novasure and Thermachoice Endometrial ablation Essure sterilization Family planning and infertility Menopause and hormone replacement therapy Bladder retraining and incontinence surgery Womens health resource/expert Female empowerment Spa-like setting Individualized, personalized, and compassionate care optimawomenshealthcare.com 6. Krause CPA Konnect | October 24, 2012 Objectives Discuss social media, the variety of platforms, and why it is so important Discuss how social media impacts healthcare and how to benefit from social networking. Discuss how to grow a practice (or promote other healthcare objectives) via word of mouse. 7. Overview 8. Krause CPA Konnect | October 24, 2012 What is Social Media? A cocktail party or networking event Microblogging or small talk Collaborative online networking and communication Starting a conversation Developing a relationship Maintaining communication 60-90% people use internet for health related information Usage Personal vs professional Here to stay NOT A TREND Strong growth and future Time to get on board 9. Krause CPA Konnect | October 24, 2012 Inspiration Profits are like oxygen. You need it to survive, but ultimately what matters is passion, growth, and a higher purpose. @zappos Tony Hsieh, CEO Transparency & Values: Twitter constantly reminds me of who I want to be, and what I want Zappos to stand for Reframing Reality: Twitter encourages me to search for ways to view reality in a funnier and/or more positive way Helping Others: Twitter makes me think about how to make a positive impact on other peoples lives Gratitude: Twitter helps me notice and appreciate the little things in life 10. Krause CPA Konnect | October 24, 2012 Growth and Reach of Social Media To reach 50 million users Radio - 38 years TV - 13 years Internet - 4 years Facebook less than 6 months Social Media Now Facebook - 1 billion users Twitter - 500 million users Linked In - 175 million users YouTube - 800 million users Google+ - 100 million users Pinterest 20 million users Blogs - 150 million Other - My Space, Flickr, Yelp, Yammer Medical Sermo, Medpedia, PPT 11. Krause CPA Konnect | October 24, 2012 A Day In the Internet Infographic Demonstrates the power and reach of the internet 12. Krause CPA Konnect | October 24, 2012 Hospital Usage U.S. Hospitals that use Social Networking tools 1,501 Hospitals total 695 YouTube Channels 1264 Facebook pages 967 Twitter Accounts 651 LinkedIn Accounts 1116 Four Square 185 Blogs 55 Google + Circle 6,379 Hospital Social Networking Sites Sources: 13. Krause CPA Konnect | October 24, 2012 Types of Social Media Facebook Twitter Linked In YouTube Google + Pinterest Four Square My Space Flickr Tumblr Yelp Yammer Blog Website Medical Sermo Medpedia PPT 14. Krause CPA Konnect | October 24, 2012 Why Use Social Media? My Top Ten Reasons Branding Marketing/Growth Patient and Self -Education Community Outreach Transparency/Credibility Loyalty Interest/Interaction/Engagement Networking/Messaging Direct Access Innovation 15. My Experience 16. Krause CPA Konnect | October 24, 2012 My Social Media Usage Facebook Facebook.com/drjerath Facebook.com/optimawhc Twitter Twitter.com/drjerath Twitter.com/optimawhc YouTube Youtube.com/doctorjerath Linked In Linkedin.com/in/drjerath Google + Gplus.to/drjerath Gplus.to/optimawhc Pinterest Pinterest.com/drjerath Pinterest.com/optimawhc Blog Drjerath.com Website Optimawomenshealthcare.com 17. Krause CPA Konnect | October 24, 2012 My Content Womens health My ob/gyn practice Baby photos (with patient consent) Pregnancy tips Medical issue in the news General medicine Healthcare reform Health awareness promotion Trivia OptimaWHC Healthe-Challenge Polls Contests Sports Politics World news Fashion 18. Krause CPA Konnect | October 24, 2012 My Costs & Investment FREE Time is money Time investment Full-time ob/gyn, patients come first 3 months solid to get started Maintenance 1-2 hours/week Minimal website and blog hosting fee < $20/month Marketing Most practices 5-10% of revenue I spend < $1000/year 19. Krause CPA Konnect | October 24, 2012 My Success One of the first physicians locally with extensive social media involvement Over 5000 social media connections New physician in new market/community Marketing and growth opportunity New patients Creating a brand and credibility Develop and maintain loyalty Provide transparency Patient and community outreach and education Ability to be a resource Patient interaction and word of mouse Direct physician access Positive image Exponential growth Increased online visibility Higher SEO Network with other colleagues New opportunities Considered a local #hcsm expert and pioneer Writing articles, interviews, blogs, presentations, consulting Staff involvement FUN 20. Krause CPA Konnect | October 24, 2012 My ROI 25 10 40 25 Patient Referral Sources COG Patients Print/Other Referrals Social Media 21. My Positive Exposure 22. Krause CPA Konnect | October 24, 2012 Facebook.com/greenwaymedical 23. Krause CPA Konnect | October 24, 2012 Doctors and Social Media: should the two mix? 24. Krause CPA Konnect | October 24, 2012 Doctors and Social Media: should the two mix? Another local doctor that tweets frequently is Dr. Vandna Jerath, MD of Optima Women's Healthcare. She tweets both about what's going on in the women's health field locally and on a more global scale, showing that she keeps up-to-date with current medical knowledge. She also engages people on a personal level, whether they are patients or not. For example, awhile back a rather touchy, and often considered controversial, subject came up. When differing points of view were presented, she didn't attack or say anything resembling "I'm a doctor so what I say is the only thing that matters," like many doctors I have encountered. She addressed each point of view from an honest perspective and even acknowledged that, in some cases, what is right for one family may not be right for another. I admit that I was very impressed by this. I'm not a patient of either of these doctors but I follow them, regardless, as the information that they share can be helpful, especially in the case of Dr. Jerath. 25. Krause CPA Konnect | October 24, 2012 Facebook Tips for Doctors Offices and Medical Practices 26. Krause CPA Konnect | October 24, 2012 Facebook Tips for Doctors Offices and Medical Practices 27. Krause CPA Konnect | October 24, 2012 Facebook Tips for Doctors Offices and Medical Practices Be a source of health tips or medical news Answer a medical question in general terms, suggest an appointment Answer common questions coming in to the office Answer a patient billing complaint Always thank patients for endorsements(it encourages more) Show benefits and answer questions about a therapy Show a specificexpertise Show a new or improved piece of technology Show an educational video Introduceor recognize doctors and staff Introduceor recognize doctors and staff Show some personality of your office Offeran educational or inspirational contest on Facebook Ask a question with Facebooks polling function Make a seasonal or short-timeoffer Promoteyour patient portal or blog Show communityspirit let your page be a neighborhood bulletin board 28. Krause CPA Konnect | October 24, 2012 Physician Social Media Users Say ROI is Real - 29. My Social Media 30. Krause CPA Konnect | October 24, 2012 Facebook.com/drjerath 31. Krause CPA Konnect | October 24, 2012 Facebook.com/drjerath 32. Krause CPA Konnect | October 24, 2012 Facebook.com/drjerath 33. Krause CPA Konnect | October 24, 2012 Facebook.com/drjerath 34. Krause CPA Konnect | October 24, 2012 Facebook.com/drjerath 35. Krause CPA Konnect | October 24, 2012 Facebook.com/drjerath 36. Krause CPA Konnect | October 24, 2012 Facebook.com/optimawhc 37. Krause CPA Konnect | October 24, 2012 Facebook.com/optimawhc 38. Krause CPA Konnect | October 24, 2012 Facebook.com/optimawhc 39. Krause CPA Konnect | October 24, 2012 Facebook.com/optimawhc 40. Krause CPA Konnect | October 24, 2012 Facebook.com/optimawhc 41. Krause CPA Konnect | October 24, 2012 Facebook.com/optimawhc 42. Krause CPA Konnect | October 24, 2012 Facebook.com/optimawhc 43. Krause CPA Konnect | October 24, 2012 Facebook.com/optimawhc 44. Krause CPA Konnect | October 24, 2012 Facebook.com/optimawhc 45. Krause CPA Konnect | October 24, 2012 Facebook.com/optimawhc 46. Krause CPA Konnect | October 24, 2012 Facebook.com/optimawhc 47. Krause CPA Konnect | October 24, 2012 Twitter.com/drjerath 48. Krause CPA Konnect | October 24, 2012 Twitter.com/drjerath 49. Krause CPA Konnect | October 24, 2012 Twitter.com/drjerath 50. Krause CPA Konnect | October 24, 2012 Twitter.com/drjerath 51. Krause CPA Konnect | October 24, 2012 Twitter.com/optimawhc 52. Krause CPA Konnect

View more >