social networking and health education
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Social Networking and
Health Educationa HEDIR webinar
by Jody Early, Ph.D., M.S., CHES
Learning Objectives
• Define social networking.
• Discuss current research and statistics relating to social networking.
• Compare and contrast different types of social media used in social networking.
• Describe how social networking is relevant to health education.
• Suggest strategies for integrating social networking into the health education classroom and the field.
What is Social
Networking?*
*And why is it important?
DefinitionThe practice of expanding social
and/or professional relationships
through electronic media. (Voelkel, 2010)
Social Media:The platform you use to communicate
and collaborate online such as
Facebook or Twitter.
Social Networking:
What you DO with social media!
Following the events in Haiti on Youtube(CBS News.com, 2010)
Dr. Early’s dog, Riot, even makes use of social media!
Social Networking: Past vs. Present
Past Present
Evolution of Social Media and
Social Networking
The Internet EVOLVES…
From Web 1.0, to Web 2.0, and on to Web 3.0…..
Web 2.0 = movement away from static web pages
to dynamic and shareable content
• INTERACTIVE
Web 2.0
•“It is….made BY and FOR
the people….”
•(Hanson et al., 2008)
•Web 2.0 (and social networking) “has the potential to establish and empower
larger communities of users than traditional media.”
•“….it can become another useful health communication tool to support empowerment
and social change.”
Source: •Hanson, C.H., Thackeray, R., Barnes, M., Neiger, B., & McIntyre, E. (2008).
Integrating Web 2.0 in Health Education Preparation and Practice. American Journal of Health Education. Vol 39(3), pp. 157-164.
Web 3.0
“The Semantic Web”: Application and
information sharing across platforms.
Is Social
Networking a
Fad or a
Permanent
Fixture or our
global society?
Facts about Social Networking
“Social networking has become a fundamental part of the global online experience.”
John Burbank, CEO of Nielson Online
•Two-thirds of the world’s internet population visit social networking or blogging sites.
•Social networking accounts for 17% of all internet time (up 7% from 2008).
(Nielson, 2009)
“….that percentage is likely to grow as time spent on
social network and blogging sites is growing more
than three times the rate of overall internet growth.”
Source: Social networking’s new global footprint. (March 9, 2009). Nielsen Wire. Retrieved from
http://blog.nielson.com/nielsenwire/global/social-networking-new-global-footprint/
Consider These Facts:•By 2010, Gen Y will outnumber Baby Boomers.•96% of these Gen Y’s who are online have joined a social networking site•Social Networking has overtaken porn as the number one activity on the web!•One in eight couples married in the U.S. last year met via social media.•Years to reach 50 million users:
--Radio = 38 years--TV = 13 years--Internet = 4 years--Ipod = 3 years--Facebook (social media) reached 100 million in less than 9 months--Ipod applications hit over 1 billion in 9 months
•If Facebook were a country, it would be the 4th largest countryin the world.
(Source: Qualman, E. (2009). Socialnomics: How social media transforms the way we live and do business. New York: John Wiley Publishers).
Fastest Growing Sector of Social
Networkers: WomenThe Power of Social Networking
For Women Research Study was
conducted by female-oriented
social networking site
ShesConnected:
Participants in the survey (n =
749) were recruited through
several social networks and were
encouraged to share it with
friends.
73% reported logging in daily and
59% reported visiting multiple
social networking sites multiple
times per day.
Average time spent on the internet
per day in the U.S. = 27.3 minutes
Social networking is about 1/3 of
time spent, at 9-11 minutes per visit
(Nielson, 2009)
Implications for Health
Education?
Social Networking is an important tool
for disseminating health education!
--Share information quickly
--Reach global audience (millions)
--Create tailored messages
--Keep individuals connected
How many of you participating in this
webcast already subscribe to at least one
social networking site? More than one?
Audience Poll
*So how do I
become part of a
social network?
*Where do I need to
be online?
*How do I do it?
Social
Networking Sites
Every Health
Educator Should
Know About
Popular Social Media
for Social Networking• Blogs: Blogger, LiveJournal, Open Diary, TypePad,
WordPress, Xanga
• Micro-blogging : Twitter, Tumblr, Posterous
• Social networking: Facebook, Myspace, LinkedIn, Bebo, Facebook, Ning
• Social Bookmarking: Delicious, StumbleUpon, Google Reader, CiteULike
• Social news: Digg, Mixx, Reddit, NowPublic
• Photography and art sharing: Flickr, Photobucket, Picasa, SmugMug, Zooomr; Snapfish
• Video sharing: YouTube, Teachertube; Vimeo
• Livecasting: Ustream.tv, Justin.tv, Vcast Live; Stickam, Skype
• Music and audio sharing:, Audiofarm; Rhapsody; ITunes, Odeo; Airfoil
• Wikis: Wikipedia; PBWiki; Google docs; Twiki (for enterprise)
The Main Players
Face
bo
ok •HISTORY:
•Started by students at Harvard
•Initially only open to users with a .edu email domain
•Over 200 million users
•FUNCTIONALITY
•Email for Registration
•Personalization:
•Upload photos, videos
•Connect with various networks, groups
•Marketplace
•Friends
•PRIVACY SETTINGS
MyS
pac
e • HISTORY:
• Open to everyone
• Large number of teens
• Negative media coverage
• Emphasis on entertainment now dominates
• FUNCTIONALITY
• Email for Registration
• Personalization:
• Background
• Upload photos, videos
• Connect with various networks, groups
• Marketplace
• Friends
• PRIVACY SETTINGS
Lin
ked
In • HISTORY:
• Started in 2003
• Professional networking focus
• Over 43 million members
• FUNCTIONALITY
• Email for Registration
• Single Profile Photo
• Online Resume
• Work History
• Recommendations
• Networking
• Groups
• Job Listings
• Paid Option
• Connections
• PRIVACY SETTINGS
“Facebook is
like a high
school
reunion 24
hours a day,
7 days a
week.”(Voelkel, 2009)
Supposedly casual, but you
want to look your best.
Unique Visitor Counts
27
1,196
1,308
1,679
1,949
3,768
4,529
5,712
5,932
57,054
111,888
Orkut
Multiply
BlackPlanet
Friendster
MyYearbook
Hi5
TAGGED
Bebo
MySpace
Total Unique Visitors (000)
76
147
187
327
490
520
606
1,070
11,733
37,679
Multiply
Friendster
BlackPlanet
Orkut
Bebo
Hi5
MyYearbook
TAGGED
MySpace
Average Daily Visitors (000)
Higher daily than monthly ranking =
more engaged
Source: Nielson, December 2009
Facebook Dominates Social Media
T
http://www.facebook.com/#!/help
http://www.facebook.com
FacebookPersonal Page
Personal
FacebookNon-Profit
FacebookNon-Profit
Facebook Academic
http://www.facebook.com/businessClick the Pages link.
Facebook Advocacy Advocacy
for Research?
How many out there subscribe to
Facebook?
How many of your academic programs
have a Facebook page?
Audience Poll
LinkedIn is
the Navy
Blue suit of
social
networking
Professional.
http://www.linkedin.com
http://learn.linkedin.com
“Twitter is like
eavesdropping
on people who
interest you…
But everything you say is
broadcast on a loudspeaker.” (Voelkel, 2009)
http://www.twitter.com
http://twitter.com/help/start
is for Personal and Professional Use
Twitter is also for Professional Organizations, Academia, Business, etc.
is Communal
http://www.ning.com
Ning is like creating your
own world……
Health Education
…and inhabiting it with people who have the same interests.
Allows you to create customized social networking site:
Public or Private
You determine the functionality (discussion boards, wall posts, video, or photos or leave comments).
Good for classes, families, niche groups that want their own site for networking
Examples: AAHE Ning, Global Health Ning; WaldenNing
Video site for viewing of user generated content
You can find just about anything on YouTube
Public or Private
Organizations, education and businesses use YouTube
http://www.youtube.com
Teacher Tube
Like YouTube but for educators.
http://www.teachertube.com
Flickr is like creating a virtual
photo or digital video album
……and sharing it with the world…..
Academia.edu is like a
show and tell
……..for Higher Education
Academia.edu
What do they
have in
common?All three are about
relationships.
Why join the conversation?
“We are doing the profession a disservice
by not preparing our students to use the
wide range of technologies. We are putting
our graduates at risk at being unprepared to survive the workplace.”
(Kittleson, 2009, p. 314)
Because Mark Says So!
The latest Nielson
(2009) data
shows that most
youth and young
adults are
already
communicating
on social
networks.
….and so are a
lot of their
parents and
grandparents.*
* The fastest growing demographic of
Facebook users is women age 34-64.
And so are their
grandchildren
Social Network
to…Network
Collaborate
Share information
Learn
Get and give feedback
Recruit
Find a Job
Advocate/raise awareness
Fundraise
and lots more.
Social Networking
and Haiti
Strategies for Health Education
• Course blogs or Nings
• Group wikis on various health topics
• Design podcasts for health education
• Critique video or upload video on Teachertube and Youtube
• Create live webcasts for the field or your department
• Dialogue and debate other health education students around the world
• Twitter to generate announcements or send reminders
• Text messages for health education
• Provide training for students or those in the field
• And so much many more possibilities!
Pitfalls of
Social Media• What is posted on the
internet, stays on the internet
• Cyber-stalking/harassment,
predators
• You could lose your job!
• Your child could get
suspended, expelled or lose a
scholarship!
• Theft
• Computer viruses
12 Ways to Protect Yourself
Online
• 1. Make sure your operating system's
automatic updates and firewall are turned
on.
• 2. Use security programs including anti-
virus and anti-spyware software, and
subscribe to security updates.
• 3. Run a full system scan at least once a
month.
• 4. Don't open attachments or click on links
in e-mails from people you don't know.
• .
12 Ways to Protect Yourself
Online
• 5. Don’t befriend people you don’t know
in social networking sites.
• 6. Don’t share too much personal
information (full name, address, work,
etc.)
• 7. Use passwords with at least eight
characters and numbers and symbols,
and change them regularly.
12 Ways to Protect Yourself
Online (cont’d.)• 8. Access the Internet through a router - it creates an implicit
firewall for you, so bots can't reach your machine directly.
• 9. Don't use the same password for every account - and use more complex passwords for "important" transactions, such as with your bank.
• 10. Don't connect to the Internet using a wireless connection without a password.
• 11. Don't send sensitive information to a Web site that does not begin with "https," which means it's secured.
• 12. When you receive an e-mail, think about whether it's reallyfrom the purported sender, rather than an impostor, before taking action.
CHES Credit Activity
Choose ONE of the following
• #1. Create a 1-page communication plan for a health education activity that involves social
networking and multiple types of social media.
– Describe the health education activity and purpose
– Describe the intended audience
– List activity goals and objectives
– List the strategies/methods used for health education
delivery
– Explain how social media and social networking will be
used
– Provide a rationale for your choice of social media
CHES Credit Activity Option 2: Contest Entry
• #2. Participate in our Social Media and Health Education Contest! As an individual or group, submit an example of how you, your group, or your academic program has used social media in health education. Provide us with an example (screen shots, hyperlinks or video) as well as a 1-page written summary. Entry information will be posted on the HEDIR Blog, HEDIR Facebook page, and AAHE Facebook page and Ning.
• Contest will begin: April 1 – November 1, 2010.
• Nominees selected by expert panel.
• Finalists showcased on the HEDIR Blog.
• HEDIR Blog subscribers will vote for the winner!
• Prize = $500 and spotlight at the HEDIR Technology forum in 2011 as well as on the HEDIR Blog.
• Contact Dr. Jody Early at [email protected] for more information
Special Thanks To:
Micki Voelkel for his permission to use
several images (and metaphors)Dr. Voeklel’s contact info:
Center for Business and Professional Development
University of Arkansas-Fort Smith
References
• A Pocket Guide to Social Media and Teens. (11/2/2009). Nielsonwire. Retrieved Feb. 19, 2010 from http://blog.nielsen.com/nielsenwire/2009/11/?cat=4284
• CBS News. Social Networking in Haiti Updates World. (Jan. 14, 2010). Retrieved Feb. 10 from http://www.cbsnews.com/stories/2010/01/14/earlyshow/leisure/gamesgadgetsgizmos/main6096483.shtml
• Global Faces and Networked Places: A Nielsen Report on Social Networking’s New Global Footprint. (March 2009). The Nielson Company.
• Grunwald & Associates. (n.d.) Kids social network study. Retrieved Feb. 18, 2010 from: http://grunwald.com/surveys/sn/index.php
• Hanson, C.H., Thackeray, R., Barnes, M., Neiger, B., & McIntyre, E. (2008).
Integrating Web 2.0 in Health Education Preparation and Practice. American Journal of Health Education. Vol 39(3), pp. 157-164.
Kittleson, M.J. (2009). The future of technology in health education: Challenging the traditional delivery dogma. American Journal of Health Education. Vol. 40(6), pp. 313.
Prescott, L. (2009). Social Networking by the Numbers. Retrieved online Feb. 10, 2010 at http://www.research-write.com
Qualman, E. (2009). Socialnomics: How social media transforms the way we live and do business. New York: John Wiley Publishers.
• Ten Ways to Protect Yourself Online. (11/12/2007). Silicon Valley News. Retrieved Feb. 19, 2010 from http://www.siliconvalley.com/ci_7428024
• Voekel, M. (2010). Social Networking 101. Retrieved online Feb. 10, 2010 at http://www.slideshare.com (some images and slides used with written permission)