Power your Robots with Social Media

Presented by: uWinTech ClubUniversity of Windsor

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❖ Introduction❖ Websites❖ APIs and RSS❖ Facebook, Twitter, and Youtube❖ Social Media Marketing❖ Crowd Funding and Sponsorships❖ Q&A

Warm-Up Exercise

WebPage

❖ Use your Webpage!

❖ Make your site Mobile Friendly

Users of Social Media

Creating your WebPage from Scratch

❖ WebServer

❖ Get a Domain Name

❖ HTML5, CSS3, PHP,

JavaScript

❖ WordPress, Wix

First Robotics Competition

Add Meta-Data

<meta property="title" content="Home - Windsor-Essex FIRST Robotics" />

<meta property="description" content="Windsor-Essex FIRST Robotics is a Non Profit group supporting FIRST Robotics teams, events and initiatives in the community" />

WORDPRESS Demonstration

APIs - Application Program Interface

Integrating your site with others is important

For SEO, the best thing you can do is...

Ensure all your social media sites are linked to one another!!

Facebook ❖ Identify your clients

❖ Receive immediate feedback directly

❖ Interact with other businesses

❖ Inform other about your company

For Small Businesses

Facebook For Small Businesses

❖ Integrating your site with others is important

❖ Use the 80/20 rule - Posts should be 80% social, 20% product/ business based.

DO❖ Make it a positive environment❖ Respond within the hour ❖ Be enticing❖ Update regularly

DONT❖ Ignore your clients❖ Write fake comments (it’s obvious)❖ Buy likes❖ Make posts too long ❖ Make your Facebook all about

selling/business

YouTube

❖ Demonstrate product use with a video

❖ Solutions to product difficulties with video

Mobile phones are optimized

for video content

YouTube Dos & Don’tsDOS1. Webinars, interviews, and video responses2. Tag your videos with relevant key words3. Create playlists for videos 4. Embed a direct link for your videos

DON’TS5. Create a YouTube video on a whim6. Overuse Annotations 7. Create a video for the sake of posting content 8. Submit a low quality video

❖ Announce information in real time

❖ Generate Leads

❖ Customer Service

❖ Create hype on promotions

❖ Hashtag usage

TWITTER Twitter

Jackie

Dos and Don’ts

Twitter Dos & Don’ts DOS

1. Have a complete profile2. Use hashtags properly 3. Make it all about them4. Be short, sweet and original 5. Share interesting news

DON’TS6. Try to hard sell7. Post to much personal information8. Tweet too often, only try to tweet interesting news

Advertising

❖ Know your Target Market

❖ Differentiate your Product

❖ Build and Maintain a Good Reputation/Brand

❖ Be Culturally Aware

Pepsi brings your ancestors back from the grave.

Pepsi brings you back to life

Failed Marketing

Sponsorship

Before you attract sponsors:➔ Look for companies that

sponsor similar projects➔ Create a list➔ Anticipate Sponsor needs➔ Create a sponsorship package➔ List different sponsorship

levels➔ Customize to each sponsor

KickStarter & Tilt

1. SoyLent ($3,000,000)

2. Combat Kitchenware ($46,261)

3. 5 O’Clock Shadow ($3000+)

4. Doctor Who Rap Album ($4,254)

5. Meat Soap (1,905)

6. A Chicken Burrito ($1,050)

Conclusion

1. What did you learn?

2. Anything else you want to go over before lunch?

Lunch Break

Our Robot Means Business – rocking the Business Plan competition

TEAM MISSION STATEMENT:

❖ Please briefly indicate what you believe to be the “driving engine” of your team.

❖ Your mission should be clear and concise.

❖ It should represent to any reader exactly what your business plan strives to accomplish. (1600 characters allowed, including spaces and punctuation)

Agenda

TEAM ORIGIN

❖ Please provide the date that your team formed ❖ The location of your team❖ The current number of team members (highlighting any growth

over past years)❖ Describe the challenges the team had to overcome in order to

participate in FIRST events. (1600 characters allowed, including spaces and punctuation)

ORGANIZATIONAL STRUCTURE

Please detail how the team is structured to: 1. Raise funds2. Ensure funds are properly spent3. Find and engage sponsors4. Recruit team members/mentors for current & future seasons5. Ensure FIRST principles remain core to the team’s efforts.

❖ Uploading an image of your team organizational chart below, will also satisfy this requirement

RELATIONSHIPS

■ Please detail team efforts to specifically ❖ engage, inspire, educate, retain

1. Team members;2. Mentors3. Sponsors/Community. (1600 characters allowed, including spaces and punctuation)

DEPLOYMENT OF RESOURCES

❖ Please detail how the resources of your team (Financial or otherwise) have been deployed to :

1. Engage the community to spread the message of FIRST

2. Inspire others to get involved so that FIRST continues to grow

3. Ensure all team members get the most out of their FIRST experience.

FUTURE PLANS

Please indicate specific plans the team has for the next 3 years in regards to:❖ Sponsorship❖ Team and community outreach (including helping FIRST grow)❖ Detail how you expect to be able to accomplish these goals.

FINANCIAL STATEMENT

❖ Please include information on team finances (include financial statement detailing income and expenditures).

❖ Uploading an image of your team financial plan below, will also satisfy this requirement.

❖ Please describe the team’s risk mitigation plan

❖ Present a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis or narrative that describes the team plan to identify and respond to sustainability threats. (1600 characters allowed, including spaces and punctuation)

RISK ANALYSIS

Closing Remarks