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Social Media & ROI Adam Covati http://argylesocial.com Twitter @covati

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Page 1: Social Media Upleveled

Social Media & ROI

Adam Covatihttp://argylesocial.com

Twitter @covati

Page 2: Social Media Upleveled

Argyle helps marketers and small businesses link social media marketing efforts to business outcomes.

http://argylesocial.com@argylesocial

Page 3: Social Media Upleveled

What is Social Media?

Page 4: Social Media Upleveled

5 Steps

1. Define success.2. Understand inputs and outputs.3. Find the right tools.4. Manage your team.5. Do the math.

Page 5: Social Media Upleveled

Define success.

Page 6: Social Media Upleveled

Understand inputs.

Page 7: Social Media Upleveled

Understand outputs.

Page 8: Social Media Upleveled

- Peter Drucker

“What gets measured gets managed.”

Page 9: Social Media Upleveled

Find the right tools.

CoTweetHootSuiteTweetDeck

Radian6ViralHeat

Google Alerts

bit.lyArgyleawe.sm

Conversations

Sentiment/PR

Value Push

Web Analytics & CRM

Page 10: Social Media Upleveled

Manage the team.

Page 11: Social Media Upleveled

Do the math.

Page 12: Social Media Upleveled

Optimize.


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