1. The Social Media Universe
By Jordana Stepak
March 1, 2010

2. My Personal Brand is about researching and detecting popular trends in our society in such avenues as style, food, technology, and media.
3. Key Objectives
Personal brand be completely authentic and original
To be recognizedas the authoritative voice on the upcoming trends in society. Examples: Restaurants, technology, fashion, and media
Establish a consistent Blog
Update Blog biweekly
Consistently update my Twitter page
Establish a following for my personal brand
4. SWOT
5. Channels
Facebook: A way of promoting my online brand with in my network of friends
NING: Humber website that allows students to be in constant contact
LinkedIn: To create a professional profile with full education and work history
Networking in social and occupational situations
6. Target Audience:
People who are interested in learning about the latest trends and staying current in popular culture
Manufacturers of beauty and fashion products
Restaurateurs and food industry personnel
Event planners, photographers, stylists, Public Relations executives
7. About Me
I graduated from the School of Liberal Arts in 2004, then went on to Dalhousie University where I majored in History. Although history was a passion of mine, it was the world of pop culture, the emerging world of celebrity media,the latest fashion trends in which I was truly interested.
I wanted to go into a program that would incorporate all of my interests; which led me to the Humber College Public Relations program. Here I can combine my creativity, great people skills and my writing abilities towards building a future career in PR
8. Strategy
To become a recognized persona in the virtual world:
Consistent use of several media outlets (Twitter, Facebook, LinkedIn, Vimeo and my personal blog) will increase exposure to my brand
I believe that consistent use of opportunities to network will also increase my exposure with in the public relations industry
9. Tactics
Tie blog to Twitter account for easy navigation
Optimize exposure by having sophisticated tagging and site optimization
Easy accessibility of my brand on multiple social media platforms
Constantly reinforce my existing relationships with in the pubic relations field as well as develop new contacts
10. Measurable Objectives
Jan-May:
meet fellow Humber PR students to form my network base
Establish contact and develop mentoring relationship
May-Aug:
Update and advance resume
Initiate prospective internship opportunities
Aug-Nov:
Apply for jobs in the public relations field