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TRANSCRIPT
Understanding the Social Media Universe 1
Understanding the Social Media Universe 2
Table of Contents
What is the Social Media Universe? ............................................................................................... 3
The Social Media Universe in Visuals .............................................................................................. 4
The Conversation Prism .................................................................................................................... 5
2015 Social Media Map ................................................................................................................ 6
Marketing Technology Landscape ............................................................................................. 7
Email Marketing .............................................................................................................................. 8
Mobile LUMAscape ........................................................................................................................ 9
Social Media Management ....................................................................................................... 10
Connected Devices to the Internet .......................................................................................... 11
Data Never Sleeps 3.0 ................................................................................................................. 12
Content Marketing ....................................................................................................................... 13
Start Where You Are With What You Have ................................................................................. 14
Ultimate Lists of Tools ...................................................................................................................... 14
Additional Useful Resources .......................................................................................................... 16
Understanding the Social Media Universe 3
What is the Social Media Universe?
Social Media is “NOT One
Size Fits All” – It is unique to
the individual and / or the
business. Make it fit you!
Understanding the Social Media Universe 4
The Social Media Universe in Visuals
A live look - http://www.internetlivestats.com/
The Conversation Prism - https://conversationprism.com/
2015 Social Media Map - http://www.ovrdrv.com/wp-content/uploads/knowledge/Social-Media-Map.pdf
Marketing Technology Landscape - http://cdn.chiefmartec.com/wp-
content/uploads/2015/01/marketing_technology_jan2015.png
Email Marketing - http://www.emailvendorselection.com/email-marketingscape-landscape/
Mobile LUMAscape - http://www.lumapartners.com/lumascapes/mobile-lumascape/
Social Media Management - http://petertrapasso.com/top-social-media-management-company-list-
infographic/
Connected Devices to the Internet - https://www.ncta.com/platform/industry-news/infographic-the-growth-of-
the-internet-of-things/
Data Never Sleeps 3.0 - https://www.domo.com/blog/2015/08/data-never-sleeps-3-0/
Content Marketing - http://www.curata.com/blog/content-marketing-tools-ultimate-list/
Understanding the Social Media Universe 6
2015 Social Media Map
Understanding the Social Media Universe 7
Marketing Technology Landscape
Understanding the Social Media Universe 8
Email Marketing
Understanding the Social Media Universe 9
Mobile LUMAscape
Understanding the Social Media Universe 10
Social Media Management
Understanding the Social Media Universe 11
Connected Devices to the Internet
Understanding the Social Media Universe 12
Data Never Sleeps 3.0
Understanding the Social Media Universe 13
Content Marketing
Understanding the Social Media Universe 14
Start Where You Are With What You Have
1. Identify your purpose for using Social Media (Brand Awareness, Lead Generation, Customer Retention)
2. Identify your current assets (Web site, social media platforms, tools, resources)
3. Develop a Social Media Strategy
a. Perform an Audit
b. Create and Align Your Goals
c. Identify Your Audience
d. Select Your Platform
e. Listen to Your Audience
f. Engage Your Audience
g. Measure Your Social Media
4. Create a Content Calendar
5. Utilize Tools or Outsourcing to be more efficient and effective
Ultimate Lists of Tools
Ultimate List of Over 500 Social Media Tools - http://blog.jobsinsocialmedia.com/2015/12/11/social-media-tools/
The Ultimate List of Social Media Tools and Apps - http://www.thecyberadvocate.com/2015/02/20/social-media-
tools-list/
Ultimate list of best social media management tools - http://www.thatsjournal.com/social-media/ultimate-list-of-
best-social-media-management-tools
44 Social Media Tools Recommended by the Pros - http://www.socialmediaexaminer.com/44-social-media-
tools-recommended-pros/
Understanding the Social Media Universe 15
The Ultimate List: The 61 Best Social Media Tools for Small Business - https://www.linkedin.com/pulse/ultimate-list-
61-best-social-media-tools-small-george-oliveira
The Complete List of Marketing Tools of 2015 - http://www.infolinks.com/blog/tools/complete-list-marketing-tools-
2015/
44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More -
http://www.jonloomer.com/2015/10/30/marketing-tools/
15 Top Facebook Tools for Marketers - http://kimgarst.com/15-top-facebook-tools-marketers
5 Tools to Grow Your Presence on Google Plus - http://www.razorsocial.com/5-tools-to-grow-your-presence-on-
google-plus/
Instagram Tools - http://www.hongkiat.com/blog/instagram-tools-mobile-apps/
17 tools to make LinkedIn work for you - http://thenextweb.com/insider/2015/10/23/17-tools-to-make-linkedin-
work-for-you/#gref
10 LinkedIn Tools for Your Small Business - https://www.bluehost.com/blog/small-business/10-linkedin-tools-for-
your-small-business-5677/
Pinterest Tools - https://blog.bufferapp.com/pinterest-tools
Twitter Tools - http://twittertoolsbook.com/ultimate-list/
Big List of Twitter Tools - http://www.slideshare.net/Bufferapp/91-free-twitter-tools-and-apps-to-fit-any-need
40+ Local SEO Tools- The Complete List - http://clockedge.com/local-seo-tools/
The Ultimate List of Product Hunt Collections for Marketers - https://blog.bufferapp.com/product-hunt-collections
The Ultimate List of Content Curation Tools and Platforms - http://www.youbrandinc.com/ultimate-lists/ultimate-
list-content-curation-tools-platform/
Understanding the Social Media Universe 16
Additional Useful Resources
Gartner Digital Marketing Transit Map - https://www.gartner.com/technology/research/digital-marketing/transit-
map.jsp
LUMAscapes - http://www.lumapartners.com/resource-center/lumascapes-2/
Overdrive Search Marketing Map - http://www.ovrdrv.com/wp-content/uploads/knowledge/Search-Marketing-
Map.pdf
Social media management strategy in 30 minutes a day [INFOGRAPHIC] - http://petertrapasso.com/social-
media-management-strategy-30-minutes-day-infographic/
Social media content strategy: How to create your posts [INFOGRAPHIC] - http://petertrapasso.com/social-
media-content-strategy-create-posts-infographic/
Online reputation management: The ultimate guide [INFOGRAPHIC] - http://petertrapasso.com/online-
reputation-management-ultimate-guide-infographic/
Digital Commerce [110+ Vendors] - http://www.slideshare.net/cttucker/commerce-and-the-digital-marketing-
landscape
Content Writing Services: The Ultimate List - http://www.curata.com/blog/content-writing-services-the-ultimate-
list/
The Ultimate List of Facebook Post Ideas for Small Business Owners -
https://www.truconversion.com/blog/traffic/the-ultimate-list-of-facebook-post-ideas-for-small-business-owners/
Social Media Definitions: The Ultimate Glossary of Terms You Should Know -
http://blog.hubspot.com/blog/tabid/6307/bid/6126/The-Ultimate-Glossary-120-Social-Media-Marketing-Terms-
Explained.aspx