social media training_final

Social media training

Copy Content and Social Media : Amanda Mathe

Customer Marketing Lead: Nhlakanipho Zondi

August 2014

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Focus points1. Social Media Platforms

Are you on any social media platforms?The platforms we useClients base: geographical coverage

2. LinkedIn Getting StartedWriting for LinkedIn Sage Alchemex Company PageSage Intelligence Group

3. Twitter Getting StartedWriting for Twitter

4. Sage Tone of Voice

5. Social Media ManagementHootsuiteMobile Apps

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Are you on any social media platforms?

Social Media Training - August 2014

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Social media platforms: Sage Intelligence


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Clients base: Geographical coverage (focus)

North America• California • Georgia

• South Africa


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Social media platforms: Excel on Steroids


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LinkedIn: Getting Started• Individual use: networking and job search

• Company use: recruiting and positioning

Setting up a profile• Create a Gmail account and sign up to have a

LinkedIn account.

• Start working profile: include a name & job title.

• You can include background information of what you do.

• Connect with people by searching for them on LinkedIn

• Join groups of interest and follow company pages.


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LinkedIn: Company page

Content: generic

• Company news

• Blog articles

• Success stories

• Whitepapers

• Tips & Tricks


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LinkedIn: Product group

The group is a platform for customers and product specialist to have discussions about Sage Intelligence.

What include when posting on LinkedIn:

• Title • Brief description or discussion. • Link if necessary


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LinkedIn: Sage product groups


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LinkedIn: Sage product groupsProduct/Country LinkedIn Groups/Pages Influential People

U.SMid-market

Sage 100 ERP Users and Consultants

Sage 100 ERP Forums, Discussions and Support

Sage 300 ERP Interest Group

Sage MAS 500 User Group

SAGE MAS 500

Wayne Schulz

Bill Kizer

Mike Renner

Glen MundKerry Mann

Antonio Perera PMP

Ben Hofferman

Sage ERP X3 Global mid-market

Sage ERP X3 Worldwide Community

Sage ERP X3 (Official group)

Sage ERP SolutionsU.SSmall-market

Peachtree Certified Consultants

Peachtree Users Group

Suzy Rabb

Dave Smith

S.AMid-market

Sage Pastel Evolution

S.ASmall market

Pastel Accounting Users Support Group

Tips & Tricks


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LinkedIn: Q&A


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Twitter: Getting started


• Create a Twitter account with your email address, which then allows you to have a username.

Get the app!

• Upload a profile picture and header image.

• Write a bio

• Follow key accounts, Sage Opco's and Sage Intelligence influencers.

• Tweet!

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Twitter: Getting started


Repurpose tweets

• Retweet and reply to tweets about Sage Intelligence

Post your own tweets

• Use 140 characters 120 characters 100 Characters

• Use hashtags:

#Sage #SageIntelligence #intelligencereporting #businessreporting #financial #smbiz

#reporting #biz

• Include a “Call-to-Action”:

Register, Check out, Click here, View here

• Use images

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Twitter: Sage accountsProduct/Country Twitter Accounts Hashtags

U.SMid-market

@SageERP

@SageNAmerica

#ERP

#SageS.A @SageERPAfrica

Asia @SageAsia

Australia @Achemex_Aus

Mid-market: Sage ERP X3

U.S @SageERP

@SageX3Support

Mid-market: Sage VIP

S.A @SageVIPpayroll

@SageEvo

#payroll #Africa #SA

Small-market: Sage 50 U.S

U.S @Sage50US #smbiz

Small-market: Sage Pastel

S.A @PastelAccounts

@SageGroupZA

#Mybusinessonline #Pastel


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Twitter: InfluencersSage Alchemex Influencers

@RuthieGray

@JoseSoeiro083

@StephenCoull

@SSmithatSage

@LorenTaljard

@BronDorrofield

Other Influencers

@SusanSolovic

@himanshupalsule


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Twitter: Q&A


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Sage tone of voice

What is Tone of Voice?

It is what we say and the way we say.

What is the Sage Tone of Voice?

Inspiring confidence through writing in a confident, simple, human style.

Key Points:

Confident

Focused

Accessible

Social Media Training. How to use Social Media as a Sage Intelligence or Excel On Steroids Representative, August 2014

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Sage tone of voice: ExamplesThe way we write will determine the way people respond. Even though we use social platforms it’s important to communicate a clear, simple and informative message in a positive way. Here are some key points to remember.

Inspire confidence.

We were delighted to announce that.

We released a new product yesterday

Be dynamic.

Advance, progress, improve, evolve.

Remain, traditionally, historically

Show leadership.

We know exactly what challenges you’ll face at the year end and are ready to help.

It’s obvious what challenges you’ll face and we can help with them all.

Stay active.

We achieved this.

This has been achieved.


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Social media management: HootsuiteHootsuite is a social media management system.


Three key benefits are:

• Manage all of your social media accounts from one place.

• Schedule posts for whenever you want them to publish.

• Create streams of important search results.

Mathe, Amanda

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Social media management: Mobile apps

Use social media mobile apps that are available through your application store. These help with tweeting from live events like roadshows and Sage Summit.

• (Samsung) Android – Twitter, Facebook, Instagram, LinkedIn, Hootsuite

• (Apple iPhone) Apple iStore – Twitter, Facebook, Instagram, LinkedIn


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Questions & answer session


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Links to our social media sitesFacebook

Twitter

LinkedIn - Company Page

LinkedIn - Sage Intelligence Group

Hootsuite

Another useful site to help building your online presence is:

Guide to building your online presence


https://www.facebook.com/SageIntelligence

https://twitter.com/sagealchemex

https://www.linkedin.com/company/sage-alchemex

http://www.linkedin.com/groups?home=&gid=3175230

https://hootsuite.com/

http://forgetyourresume.org/definitive-guide-building-online-presence.php

social media training_final

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