Social Media Tips and Strategies for Facebook, Twitter and LinkedIn

Felicia Lin (August 16, 2016)

Use Social Media to Build Your Own Unique Tribe

“Instead of speed dating your way to interruption, instead of yelling at strangers all day trying to make a living, coordinating a tribe of 1,000 requires patience, consistency and a focus on long-term relationships and lifetime value. You don’t find customers for your products. You find products for your customer.”

–First Organize 1,000 (Seth Godin)

In this workshop I will cover tips on:

Using Facebook Twitter and LinkedIn for business

Planning your social media strategy (i.e. what to post)

Resources to educate yourself about social media

Facebook business page tips1) Like Pages as Your Page

This is a way to build your brand/business’s Facebook presence. It’s a great way to support partners other businesses in your industry. It’s also a way to build community.

(image from: Sprout Social)

Click “Select a Page” for a drop down menu and select which of your pages you’d like to like as.

Image from: Sprout Social

2) Use Pages to WatchIf your Facebook page has more than 100 likes, you will have access to Pages to Watch.

You can use this tool to see what your competitors, partners or influencers are doing. It’s a good way to see what others are doing that works. It might just give you some ideas for your social media strategy.

Image from: Sprout Social

How to Access Pages to Watch

1) Go to your Page, click on Insights

2) You will be automatically in the Overview tab.

3) Scroll down to the bottom of the page and underneath the “5 Most Recent Posts” section, is Pages to Watch.

4) Click on the Add Pages button.

5) In the search bar, type in the name of a Page you want and click the + Watch Page button.

6) Once you’ve finished building your list click Done.

3) People & Other Pages

This feature lists every person and Page that has Liked your Page publicly.

This list provides a lot of details such as the date on which each person or Page Liked yours. This could be useful for tracking follower growth especially during campaigns or contests. It’s good to know who and which Pages are fans. This could help you to build relationships and partnerships, and even give you ideas for your social media strategy.

Image from: Sprout Social

4) Response Assistant

This is a great customer service tool offered by Facebook for your Page. If you’re not able to immediately respond to messages that your fans sent to your Page, Response Assistant allows you to create up 3 types of automatic responses.

Image from: Sprout Social

Twitter tipsHow do you want to represent yourself on Twitter?

What’s your brand identity?

A Twitter account for a business should promote or reflect the personality of your brand.

Amazon and DiGiorno are good example of this.

Images from: Postplanner.com

If your Twitter is for your personal brand, your tweets can represent more than just your personality.

Here are some suggestions for what you can tweet about:

• Topics that you are personally interested in

• News or articles relevant to your brand and/or industry

• Your expertise (published article, blog post, event/workshop, speaking engagement)

• Things that are sharable e.g. articles/blog post that are informative, useful, interesting, entertaining

NOTE: Many of these tips can be applied to Facebook and LinkedIn as well

MORE Tips on What/How to Tweet:• Make sure you use hashtags in your tweets that are relevant to what you are

tweeting.

• Use emojis that are 1) relevant to what you are tweeting about 2) related to your brand (The DiGiorono Pizza tweet is a good example of this)

• Use visual images where relevant and available (e.g. photo, graphic image, video, gif). Tweets with visual images attached get noticed and retweeted more.

• Tweet regularly (several times a week if not daily).

• Schedule tweets in advance (Hootsuite and Buffer are great tools for this).

*While doing all of the above be aware of what’s trending and unfolding in the news. If you are able to tweet something relevant to a trending hashtag, you’ll get a lot of retweets and exposure

Always follow back people who are following you unless you have some reason not to follow them.

Periodically unfollow people who are not following you back (www.friendorfollow.com is a good tool for this) Mention and Retweet people

LinkedIn Tips• Set up a company page for your business and share posts from it to your personal

LinkedIn updates status

• Target your company updates. LinkedIn's targeting options is a great feature for company pages with a sizeable following. Company Page administrators can target their status updates to specific users using criteria like company size, industry, job function, seniority, geography, language, or by including/excluding company employees.

NOTE: A company must have at least 100 followers within the selected target group in order to post a targeted company update.

• Publish a post (i.e. an article) to LinkedIn about your area of expertise, industry trends, lessons learned, or tips/advice. This will give you exposure on LinkedIn and establish you as an expert on a particular topic.

• Start a LinkedIn discussion group or chime in on a group that is in your industry

• Post educational, informative, informational content that is relevant to your industry or area of expertise (e.g. news, articles, blog posts, infographics)

NOTE: People can see what you like on LinkedIn. Don’t post things that are too personal or NSFW

Planning your social media strategy• Post a variety of content e.g. a photo/visual image, link to an article/blog post, video, gif

• Make a content posting schedule (how often to post) & schedule posts in advance

• When deciding what and when to post, look at

1) Facebook Page’s insights (when and what to post)

2) Twitter analytics (most popular tweets)

3) For Twitter use hashtags (which may also help plan posting of tweets)

a) something related to your industry e.g. #socialmedia #socialmediamarketing #smtips

b) hashtags for each day of the week e.g. #MondayMotivation #WednesdayWisdom #ThursdayThoughts#FridayFeeling

Examples of how to create tweets for specific hashtags

4) For LinkedIn share articles relevant to your industry, your events/speaking engagements, publish posts to LinkedIn. Show your expertise and knowledge. Establish yourself as an authority on a subject or industry. Keep it professional.

NOTE: NSFW content, being too personal on LinkedIn

Top 10 Social Media Blogs 2016 Source: www.SocialMediaExaminer.com

1. Buffer Social2. Jenn’s Trends3. Peg Fitzpatrick4. RazorSocial5. Rebekah Radice

6. Simply Measured7. Socially Sorted8. Sprout Social9. The Social Media Hat10. Unmetric

Felicia’s Favorite Social Media Experts and Resources

• Jeff Bullas• John Crant LinkedIn expert (Check out his

workshops at NYPL)• Peg Fitzpatrick• Kim Garst• Seth Godin• Hootsuite• Patrice Truong

Web resources referenced in this presentation

Seth Godin’s blog post: First Organize 1000http://sethgodin.typepad.com/seths_blog/2009/12/first-organize-1000.html

Sprout Social: 6 Facebook Features Marketers Overlook by Jennifer Beesehttp://bit.ly/2b3iOL3

Molly GreeneHow To Twitter: Tips For Newbieshttp://bit.ly/2blfE4Z

Hubspot:10 of the Best Brands on Twitter (And Why They're So Successful) by Lindsay Kolowichhttp://bit.ly/2ba4hvj

Post Planner:19 Best Examples of How Top Brands Use Twitter by Scott Ayershttp://bit.ly/1XUC4t8

Hubspot: How to Use LinkedIn: 35 LinkedIn Tips for Professional Networking, Business & Marketinghttp://bit.ly/2bne9m2

LinkedIn Help:http://bit.ly/2aNntmh

Social Media Examiner:How to Maximize Your Content Exposure on LinkedInhttp://bit.ly/1WXSEc8

Social Media Examiner:Top 10 Social Media Blogs: The 2016 Winners! by Lisa D. Jenkinshttp://bit.ly/1TUF4XU

Hope you’ve learned something new! If you’d like to connect you can find me here: