Social Media Target Market

AnalysisBy Susana Yee from

Buzzsmith Media

Identify the Target

Based on Job Based on Hobbies Based on Age

Target’s Needs & Goals

Physical Emotional Personal

Features Your Practice Offers

Special services Extended hours Hydraulic table Customer service Handicap accessible Long term discounts

Benefits Your Services Provide

What makes them different How they go above and beyond What consumers can gain Why benefits outweigh costs

Places to Find Members of This Market

Where they shop Where they socialize What daily activities they do Online newsgroups

Publications They Read

Local Magazines National Magazines Print Publications Online Newsletters

Groups They Belong To

Support groups Civic organizations Professional associations Social clubs

Special Events & Important Dates

Awareness Days Cancer survivors

Races Athletes

Stressful seasons Accountants

Companies & Wellness Providers Who Service This Market

Specialty products Physicians Other allied healthcare providers

Trends That Will Most Likely Affect This Market

Industry changes Aging Finances Global transformations

Where They Look for Help

Online resources Telephone book Bulletin boards Friends Organizations

Needs That Aren’t Being Met by Traditional Services & Products

Physical Components Relief from a current condition

Emotional Components Compassion Understanding

Conclusion Identify your target market Create goals based on their physical and emotional needs Provide unique features that your company offers Explain the benefits of your company vs. others Pinpoint the specific places they go and groups they belong to Note the particular publications they read Understand how special events, dates, and trends will affect

them Work together with providers who also service this market Analyze their online resources and typical help forums Figure out which of their needs are not being met by traditional

outlets