Social Media Target Market

AnalysisBy Susana Yee from

Buzzsmith Media

Identify the Target

Based on Job

Based on Hobbies

Based on Age

Target’s Needs & Goals

Physical

Emotional

Personal

Features Your Practice Offers

Special services

Extended hours

Hydraulic table

Customer service

Handicap accessible

Long term discounts

Benefits Your Services Provide

What makes them different

How they go above and beyond

What consumers can gain

Why benefits outweigh costs

Places to Find Members of This Market

Where they shop

Where they socialize

What daily activities they do

Online newsgroups

Publications They Read

Local Magazines

National Magazines

Print Publications

Online Newsletters

Groups They Belong To

Support groups

Civic organizations

Professional associations

Social clubs

Special Events & Important Dates

Awareness Days Cancer survivors

Races Athletes

Stressful seasons Accountants

Companies & Wellness Providers Who Service This Market

Specialty products

Physicians

Other allied healthcare providers

Trends That Will Most Likely Affect This Market

Industry changes

Aging

Finances

Global transformations

Where They Look for Help

Online resources

Telephone book

Bulletin boards

Friends

Organizations

Needs That Aren’t Being Met by Traditional Services & Products

Physical Components Relief from a current condition

Emotional Components Compassion Understanding

Conclusion

Identify your target market

Create goals based on their physical and emotional needs

Provide unique features that your company offers

Explain the benefits of your company vs. others

Pinpoint the specific places they go and groups they belong to

Note the particular publications they read

Understand how special events, dates, and trends will affect them

Work together with providers who also service this market

Analyze their online resources and typical help forums

Figure out which of their needs are not being met by traditional outlets