SOCIAL MEDIA STRATEGY

MASALA LIBRARY RESTAURANT

Step 1: Proactive Approach

Build Brand Awareness

Make Your Brand Approachable Be a Resource for Your Audience

Build a Relationship with Your Audience

Drive Traffic to Your Restaurant & Website

Improve Search Engine Results

Step 2: Engage Your Audience via Social Media

Identify Where Your Audience Is Fish Where The Fish Are, Then Find More Fish Walk. Don't Run Into Social Media Promote Your Content Across Networks Start Slow With…

Step 2.1: Involve Audience In Other Social Media Channels

Pinterest Instagram Tumblr Foursquare Flickr Yelp

Step 3: Be A Resource – Not A Broadcaster

Teach Customers How to Use Your Restaurant

Consider The 70/30 Rule (30% Self-Promotion)

Share Recipes, Cooking Tips, Local News & Events

Share Relevant & Helpful Content

Create Content in YOUR Brand’s Voice

Be Unique - Don’t Be Afraid to Stand Out

Step 4: Create Your Digital Brand Voice On Social Media Platforms

Match Tone & Emotion

Use Words That Attract Audience Attention

Share Your Brand's Personality

Be Authentic - Make It Crave-able

Don't Use Boring Copy

Understand Customer Expectations

Step 5: Repurpose Existing Content

Add New Content Along with Existing Content

Keep Spanning Content on Blogs,Website,Discussion Forums etc.

Run Short Campaigns on Social Media Platforms To Retain Audience Interest

Refresh Old Photos, Images & Graphics

Post In-store Posters, Ads & Artwork

Use TV Commercials or Promo Videos on YouTube

Share Customer Testimonials

Step 6: Build a Plan Around a Calendar

Build Your Content Around Holidays, Seasons & Events

Create a Marketing, Content or Editorial Calendar

Learn from Year-to-Year & Month-to-Month

Share It with Your Restaurant’s Staff & Marketing Team

Step 7: Optimize Your Content

Keep SEO In Mind

Use Keywords - Be Consistent

Link Content Back to Your Website

Optimize Images for Search

Share Your Content with Your Networks

Shared Content Will Increase Your Page Rank

93% of On-line Activity Starts with Search

Step 8:Catch The Pulse Of Audience

Represent Your Brand Favorably

Become A Memorable Brand

Create Food Cravings with Great Looking Photos

Be Timely

Be Creative

Make It Fun

Be Trendy

Use Humor

Step 9: Monitoring & Synchronization

Don’t Start Unless You Are Ready to See It Through

Be Consistent & Maintain a Regular Schedule

Monitor Comments, Reviews and Shares

Be Realistic with Time Commitment

Decide In-House Or To Outsource

Assign Clear Ownership

Step 10: Share and Promote Your Content

Start Building Your Network Before You Need It Pay It Forward, Share Relevant Content Besides Your

Own Social Media Is A Two-Way Relationship, Monitor &

Converse Consider Time of Day & Days of the Week, Think Peak

Hours Cross Promote Across All Your Networks Utilize Promoted Content on Facebook & Twitter

Step 1 1: Track and Measure

Seriously, Why Else Would You Be Doing This?

Make Sure You:

1. Monitor

2. Track

3. Measure

4. Adjust

5.Make Comparative Analysis

6. Get Feedback From Your Audience

Additional Ideas To Consider…

• Be Realistic & Manage Your Own Expectations • Keep Mobile & Smartphone Usage In Mind• Promote Your Networks On Other Mediums• Give It Time & Attention• Encourage Employee Participation • Optimize For Search• Remember Your Keywords

Using Images to Drive More Traffic

Photo sharing increases popularity and effectiveness. Sharing food images should be part of your marketing plan

to drive traffic. Create the craving and drive more traffic.

Help Travelers To Discover Your Restaurant

Travelers can now access information at their fingertips, 24/7.

Trips can now be planned over-night,

and reservations can be acquired as you walk down the street. Is your marketing mobile friendly?