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ONLINE MARKETING AND COMMUNICATION STATISTICS YOU NEED TO KNOW WWW.MARCONIX.CO.IN

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ONLINE

MARKETING AND

COMMUNICATIONSTATISTICS YOU NEED TO KNOW

WWW.MARCONIX.CO.IN

THE INTERNET IS THE NEW

BUSINESS LANDSCAPE

If your business doesn’t have a strong web presence, you are missing out on quality leads AND sales.

Not sure about all that? The statistics in the following slides are going to blow your mind.

WWW.MARCONIX.CO.IN

THE INTERNET KEEPS YOU IN TOUCH WITH YOUR CUSTOMERSSTAT

TRANSLATION

SOURCE

Stay in touch with your customers, nurture the relationships, and they’ll buy more from you, more often.

Unbounce

79% of marketing leads (potential customers) never convert into sales. Lack of lead Follow up is the common cause. Follow up leads produce a 20% increase in sales opportunities and make 47% larger purchases.

WWW.MARCONIX.CO.IN

THE SHOPPING PATH STARTS ONLINE

STAT

TRANSLATION

SOURCE

Without a web presence, many shoppers can’t find you.

Interconnected World: Shopping and Personal Finance and comScore Networks and TMP Directional Marketing

• 61% of global Internet users research products online• 44% of online shoppers begin by using a search engine• 69% of consumers are more likely to use a local business if it has

information available on a social media site

WWW.MARCONIX.CO.IN

WEBSITE

WWW.MARCONIX.CO.IN

YOUR WEBSITE IS YOUR BUSINESS’S FIRST IMPRESSIONSTAT

TRANSLATION

SOURCE

Your website is an opportunity to showcase your business to customers. What impression are you leaving?

HubSpot

78% of Internet users conduct product research online

WWW.MARCONIX.CO.IN

THE DESIGN AND CONTENT OF YOUR SITE MATTERSTAT

TRANSLATION

SOURCE

A poorly designed site may be unusable to your customers.

Forrester Research

49% of sites fail to comply with basic usability principles, and 50% of online sales are lost because visitors can’t find content.

WWW.MARCONIX.CO.IN

YOUR SITE MUST BE MOBILE COMPATIBLE TO BE USABLESTAT

TRANSLATION

SOURCE

If your website doesn’t render properly on a smartphone, you may be losing sales.

Google Mobile Movement Study

88% of customers who search for a type of local business on a mobile device call or go to that business within 24 hours.

WWW.MARCONIX.CO.IN

SOCIAL MEDIA

WWW.MARCONIX.CO.IN

SOCIAL MEDIA GENERATES QUALITY LEADSSTAT

TRANSLATION

SOURCE

Social media networks like Facebook generate quality leads for your business.

HubSpot

41% of B2B (business-to-business) companies and 67% of B2C (business-to-consumer) companies have acquired a customer through Facebook.

WWW.MARCONIX.CO.IN

SOCIAL MEDIA IS CRITICAL MARKETING

STAT

TRANSLATION

SOURCE

Social media networks like Facebook are becoming more and more important marketing tools.

HubSpot

The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years

WWW.MARCONIX.CO.IN

SOCIAL PROOF

WWW.MARCONIX.CO.IN

SOCIAL PROOF: THE NEW PSYCHOLOGY OF BUYINGSTAT

TRANSLATION

SOURCE

Getting people to say good things about your company online is all the “proof” most buyers need to purchase from you.

Media Post

The average buyer consults 11 consumer reviews on the path to purchase.

WWW.MARCONIX.CO.IN

IMAGES DRIVE SALES

STAT

TRANSLATION

SOURCE

Using visual imagery strategically online drives purchasing.

MDG Advertising

67% of consumers say that the quality of a product image is very important in selecting and purchasing the product.

WWW.MARCONIX.CO.IN

BLOGS

WWW.MARCONIX.CO.IN

BLOGS INFLUENCE PURCHASES

STAT

TRANSLATION

SOURCE

Blogs are communication devices and a sales toolsthat your customers actually respond to.

HubSpot and ContentPLUS

Companies that blog get 55% more web traffic. A blog is 63% more likely to influence purchase decisions than a magazine.

WWW.MARCONIX.CO.IN

BLOGS IMPACT SEO

STAT

TRANSLATION

SOURCE

Blogs give your site more quality content for search engines to crawl.

ContentPLUS

Blogs give sites 434% more indexed pages and 97% more indexed links .

WWW.MARCONIX.CO.IN

BLOGS INCREASE ONLINE TRAFFIC

STAT

TRANSLATION

SOURCE

Blogs draw customers to your website.

HubSpot

Companies that blog 15 or more times per month get 5x more traffic than companies that don’t blog.

WWW.MARCONIX.CO.IN

BLOGGING FREQUENCY MATTERS

STAT

TRANSLATION

SOURCE

The more often you blog, the bigger results you’ll get.

HubSpot

Companies double their leads by increasing blogging from 3-5 times per month to 6-8 times per month.

WWW.MARCONIX.CO.IN

EMAIL MARKETING

WWW.MARCONIX.CO.IN

EMAIL MARKETING WORKS

STAT

TRANSLATION

SOURCE

Emailing your customers keeps you fresh in their minds, so they are more apt to purchase from you.

iContact

Consumers who receive email marketing spend 83% more when shopping, make orders 44% larger and order 28% more often.

WWW.MARCONIX.CO.IN

READY TO TALK

ABOUT YOUR

ONLINE NEEDS?

WWW.MARCONIX.CO.IN

THANK YOU.

WWW.MARCONIX.CO.IN