innovation collection media kit - condenast.com · holiday gift guide will include an in-book...

2
CONTACT: Jason Adel, VP Revenue, The INNOVATION Collection Golf Digest is a life well played, making its community better players, smarter consumers and more discerning travelers, while also offering the kind of informative and provocative stories that fuel the unending conversation that is golf. Mission Statement Across Platforms By The Numbers Tentpoles & Editorial Pillars 9MM TOTAL AUDIENCE 1.4MM MILLENNIALS 4MM HHI $100K+ 180 INDEX C-SUITE PRINT 5MM DIGITAL 4MM SOCIAL 2MM VIDEO 34MM Monthly Video Views The PGA Championship (August 2018) Golf Digest has won multiple awards for its multi-platform coverage of golf’s four major championships, of which the PGA Championship is the last of every season. GD will provide exclusive coverage, including an in-book preview in the August issue; digital reporting on GolfDigest.com, through the Golf World vertical and in GD’s social media; and a dedicated “Major Championships” video series on the Golf Digest Video Channel. America’s 50 Best Teachers 2018-2019 (November issue + October digital) There are more than 30,000 golf teaching pros just in the U.S. and Golf Digest’s biennial ranking of the top 50 (plus the 400+ best in each state) is the most coveted award in the game for these instructors. It’s also a great platform for expanded instruction content, and this package lives on as one of our most popular both in-book, online and on the GD Video Channel for 24 months. The Golf Digest Holiday Gift Guide (December 2018) The 2018 edition of Golf Digest’s popular Holiday Gift Guide will cover everything from the coolest new clubs, shoes and bags to top-shelf liquor, game-boosting data-collection gadgets and eyebrow-raising accessories. The multitiered roll-out of the 2018 Holiday Gift Guide will include an in-book special section, social media extensions, expanded digital slideshow and a video series on the Golf Digest Video Channel. The Masters (April 2018) The Masters Experience at Sage Valley Golf Club offers unique lodging, activities and Masters attendance opportunities. Golf Digest’s April issue is dedicated to the Masters Preview with aligning digital content. Source: comScore/MRI Multi-platform 7-17/S17; total reach: print + digital only

Upload: others

Post on 30-Aug-2019

2 views

Category:

Documents


0 download

TRANSCRIPT

CREATE . CONNECT.CONTACT: Jason Adel, VP Revenue, The INNOVATION Collection

Golf Digest is a life well played, making its community better players, smarter consumers and more discerning travelers, while also offering the kind of informative and provocative stories that fuel the unending conversation that is golf.

Mission Statement

Across Platforms

By The Numbers

Tentpoles & Editorial Pillars

9MM TOTAL AUDIENCE

1.4MM MILLENNIALS

4MM HHI $100K+

180 INDEX C-SUITE

PRINT

5MMDIGITAL

4MMSOCIAL

2MMVIDEO

34MM Monthly Video Views

The PGA Championship (August 2018) Golf Digest has won multiple awards for its multi-platform coverage of golf’s four major championships, of which the PGA Championship is the last of every season. GD will provide exclusive coverage, including an in-book preview in the August issue; digital reporting on GolfDigest.com, through the Golf World vertical and in GD’s social media; and a dedicated “Major Championships” video series on the Golf Digest Video Channel.

America’s 50 Best Teachers 2018-2019 (November issue + October digital) There are more than 30,000 golf teaching pros just in the U.S. and Golf Digest’s biennial ranking of the top 50 (plus the 400+ best in each state) is the most coveted award in the game for these instructors. It’s also a great platform for expanded instruction content, and this package lives on as one of our most popular both in-book, online and on the GD Video Channel for 24 months.

The Golf Digest Holiday Gift Guide (December 2018) The 2018 edition of Golf Digest’s popular Holiday Gift Guide will cover everything from the coolest new clubs, shoes and bags to top-shelf liquor, game-boosting data-collection gadgets and eyebrow-raising accessories. The multitiered roll-out of the 2018 Holiday Gift Guide will include an in-book special section, social media extensions, expanded digital slideshow and a video series on the Golf Digest Video Channel.

The Masters (April 2018) The Masters Experience at Sage Valley Golf Club offers unique lodging, activities and Masters attendance opportunities. Golf Digest’s April issue is dedicated to the Masters Preview with aligning digital content.

Source: comScore/MRI Multi-platform 7-17/S17; total reach: print + digital only

CREATE . CONNECT.

Editorial Calendar

CONTACT: Jason Adel, VP Revenue, The INNOVATION Collection

MONTH THEME CLOSE ON-SALE

FEBRUARY THE WORLD’S 100 GREATEST COURSES 11/15/17 1/9/18

MARCH THE 2018 HOT LIST 12/20/17 2/6/18

APRIL THE MASTERS PREVIEW 1/17/18 3/13/18

MAY EDITOR’S CHOICE 2/21/18 4/10/18

JUNE THE U.S. OPEN PREVIEW 3/21/18 5/8/18

JULY THE BRITISH OPEN PREVIEW 4/18/18 6/12/18

AUGUST THE PGA CHAMPIONSHIP PREVIEW 5/23/18 7/17/18

SEPTEMBER THE RYDER CUP PREVIEW 6/27/18 8/21/18

OCTOBER 50 BEST GOLF FITNESS TRAINERS 8/1/18 9/25/18

NOVEMBER AMERICA’S BEST TEACHERS 9/6/18 10/30/18

DECEMBER / JANUARY GOLFERS WHO GIVE BACK + HOLIDAY WISH LIST 10/8/18 12/4/18