social media shakedown of top us brands in march 2014
DESCRIPTION
March was yet another month that kept brands busy churning out campaigns in the race for fan engagement. In this report, we take a look at some of the Top campaigns of US brands across Facebook, Twitter and YouTube.TRANSCRIPT
TOP USA BRANDS ON SOCIAL MEDIA MARCH 2014
Some of our clients
March 2014
Brands that Gained the Most New Fans
added more than 6.4 Million Fans
6,484,411
5,770,017
5,293,787
4,591,726 4,568,103
2,762,784
1,670,596 1,669,624 1,563,674 1,527,597
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
Clinique Orange Nutella KFC Facebook Samsung
Mobile
National
Geographic
Instagram Nescafe The Ellen
DeGeneres
Show
Brands with the Highest Fan Growth Rate
experienced an impressive fan growth rate of 403%
March 2014
403%
359%
225%
98% 87%
74% 70% 69% 65%
0%
50%
100%
150%
200%
250%
300%
350%
400%
450%
Sage North
America
Barrier
Porsche
American
Greetings
msnbc Cracker Jack'D IZOD CNN Health The Real
McCoy Rum
KFC
Sector Leaders in the United States (Based on the Unmetric Score for Facebook)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Food & Beverages
Hospitality
Insurance
Luxury
Home Appliances
March 2014
Sector Leaders in the United States (Based on the Unmetric Score for Facebook)
Sector Brand
Home Care
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
March 2014
A Closer Look at Selected Top
Brands
Pepsi – #MiniCanQuotes Pepsi introduced the Mini Can in March and promoted it with an ad for the Oscars. Posts around the ad
engaged well with its fans with an average engagement score of 602, while the overall average engagement score for March was just 312.
#MiniCanQuotes has been Pepsi ‘s most engaging campaign for the year so far with an average engagement score of 602.
Oikos Greek Yogurt – Flavor Madness In March, Oikos engaged its fans with the ‘Flavor Madness’ campaign which asked fans to vote their
favorite flavor of Oikos Yogurt. The 8 posts around the campaign, between 17th and 24th March, garnered an average engagement score of 634.
The number of fans talking about Oikos peaked during the campaign between 17th and 24th March.
Coach – Spring Event 25 In March, Coach celebrated Spring by offering a 25% discount for its fans on Facebook. The posts around this
campaign saw high levels of engagement with an average engagement score of 976.
The number of fans talking about Coach peaked during the campaign between the 20th and 27th March. The brand also ramped up its fan base much faster during the same period.
3,002,744
897,959
605,827 601,034 538,204 518,050 416,050 405,402 363,562 323,597
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
Ellen
DeGeneres
YouTube Instagram Samsung
Mobile
Vine Twitter CNN
Breaking
News
CNN BBC
Breaking
News
The New
York Times
added 3 million new Followers on Twitter
March 2014
Brands that Gained the Most New Followers
Brands that Tweeted the Most
March 2014
News brands have been the most prolific tweeters
5,503
3,779
3,465 3,422 3,401
3,077
2,645 2,511 2,469 2,445
-
1,000
2,000
3,000
4,000
5,000
6,000
Huffington
Post
The
Guardian
Slate Business
Insider
The Boston
Globe
NBC10
Philadelphia
The
Sacramento
Bee
The New
York Times
NBC Los
Angeles
TheWrap
Sector Leaders in the United States (Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Food & Beverages
Hospitality
Insurance
Luxury
Home Appliances
March 2014
Sector Leaders in the United States (Based on the Unmetric Score for Twitter)
Sector Brand
Home Care
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
March 2014
SO
A Closer Look at Selected Top
Brands
AT&T - #MarchMadness AT&T engaged with its followers on Twitter by tweeting around the NCAA March Madness. #MarchMadness was
the most engaging campaign with an average engagement score of 105.
#MarchMadness hashtag was used a massive 9,400 times by its followers in March.
Coca-Cola - #ToasttoWater CocaCola asked its followers on Twitter to raise a toast to water to increase the awareness of global water
challenges . The campaign generated lots of buzz for the brand to become the most engaging campaign for Coca-Cola in March and #ToasttoWater was one of the most engaging hashtags with an average engagement
score of 244.
MasterCard – #PricelessSurprises On March 31st, the opening day of the Major League Baseball season, MasterCard asked baseball fans to tag their tweets with #PricelessSurprises for a chance to win a surprise and these tweets engaged the best with its followers.
#PricelessSurprises was mentioned more than 7,000 times on March, 31st.
MasterCard garnered an average engagement score of 217, which is more than 2 times the sector average of 91.
41,289,503
23,910,469 21,893,751
20,020,927
14,083,194 13,935,692 13,091,837
9,890,342 9,643,755 8,511,298
-
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
45,000,000
Samsung
Mobile
Pepsi GoPro Coca-Cola Red Bull LiptonTea Sony Xperia Google
Chrome
Motorola
Mobility
Brands with the Most New Views*
added an incredible41 million views.
March 2014
* TV shows, Entertainment, Sports and News channels have been excluded from the analysis
Top Videos of the Month
March 2014
Samsung Mobile – Galaxy S5 Introduction Samsung Mobile – Gear 2, Gear Fit Intro
Duracell: Trust Your Power Old Spice – Get Shaved In The Face
Sector Leaders in the United States (Based on the Unmetric Score for YouTube)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Food & Beverages
Hospitality
Insurance
Luxury
Home Appliances
March 2014
(Based on the Unmetric Score for YouTube)
Sector Brand
Home Care
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
March 2014
Sector Leaders in the United States
SO
A Closer Look at Selected Top
Brands
The official introduction video of the Samsung Galaxy S5 was the most watched brand video on YouTube with
more than 23.7 million views.
Video Views Growth
Samsung Mobile: Galaxy S5 Official Introduction
Samsung Mobile: Gear 2 and Gear Fit Introduction
Video Views Growth The Samsung Mobile’s introduction video of its Gear 2 and Gear Fit products garnered more than 6 million
views in March.
Duracell : Trust Your Power
Video Views Growth Duracell’s ‘Trust Your Power’ video featuring Team USA’s Paralympic Snowboarder, Amy Purdy, was the most
watched video on its channel in March with more than 5 million views.
Old Spice : Get Shaved In The Face
Video Views Growth Old Spice’s ‘Get Shaved In The Face’ video was viewed more than 4.5 million times on its YouTube channel in
March.
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