social media shakedown of top uk brands in march 2014
DESCRIPTION
With attentions spans becoming smaller, and the world of social media getting crowded. Brands from the United Kingdom have to stand out to engage. Campaigns have to be both interesting and engaging. March was a month of contests, updates, charity and moreTRANSCRIPT
TOP UK BRANDS ON SOCIAL MEDIA MARCH 2014
Some of our clients
Sector Leaders in the United Kingdom (Based on the Unmetric Score for Facebook)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Food & Beverages
Hospitality
Insurance
Luxury
Home Appliances
February 2014
Sector Leaders in the United Kingdom (Based on the Unmetric Score for Facebook)
Sector Brand
Home Care
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
February 2014
A Closer Look at Selected Top
Brands
*Engagement is the measure of audience responses to a brand's content and activity on a social network. To calculate the engagement score, we weigh audience interactions on brand content such as Likes, Comments, Shares or Favorites, Replies and Retweets based on their importance. We then divide their weighted sum by our estimate of the number of brand fans and followers who actively receive and view such content.
Premier Inn – #Wakeupface Premier Inn ran a contest asking its fans, to either use a hashtag, tag a friend or comment on one of the posts. Winners would walk away with king sized beds. 8 out of 10 of the most engaging posts revolved
around the contest.
Premier Inn’s average engagement score in March was 1,000, which more than twice the sector average of 527.
*Engagement is the measure of audience responses to a brand's content and activity on a social network. To calculate the engagement score, we weigh audience interactions on brand content such as Likes, Comments, Shares or Favorites, Replies and Retweets based on their importance. We then divide their weighted sum by our estimate of the number of brand fans and followers who actively receive and view such content.
Hotpoint – Contests
Hotpoint ran a series of contests on its Facebook page and gave away various goodies and appliances to the winners. The contests generated lots of buzz for the brand in March. The updates on the
contest were posted on March 6th and 7th.
Hotpoint saw an increased growth rate after the announcement of the contest.
*Engagement is the measure of audience responses to a brand's content and activity on a social network. To calculate the engagement score, we weigh audience interactions on brand content such as Likes, Comments, Shares or Favorites, Replies and Retweets based on their importance. We then divide their weighted sum by our estimate of the number of brand fans and followers who actively receive and view such content.
Freeview – #catandbudgie Freeview ran a contest, asking fans to guess a scene from the adverts and winners would walk away with a
brand new 40” Samsung Freeview HD TV or one of two Freeview+ HD boxes.
Freeview garnered an average engagement score of 819, which is almost 4 times the sector average of
239.
Sector Leaders in the United Kingdom (Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Food & Beverages
Hospitality
Insurance
Luxury
Home Appliances
February 2014
Sector Leaders in the United Kingdom (Based on the Unmetric Score for Twitter)
Sector Brand
Home Care
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
February 2014
SO
A Closer Look at Selected Top
Brands
Nokia MixRadio – #MixRadioDiscovery Nokia MixRadio ran a contest where one lucky winner would walk away with a Nokia Lumia 1020. Entrants had to tweet a song, artist or mix which he/she discovered and use the hashtag #MixRadioDiscovery. The hashtag was
used over to 12,000 times.
Nokia MixRadio’s engagement score peaked during the contest and garnered an overall average
engagement score of 515, which is more than 5 times the sector average of 107.
The number of mentions of @NokiaUK peaked between the 10th and the 21th March with more
than 8,200 mentions.
Benefit Cosmetics UK – #browarchmarch Benefit Cosmetics, conducted a campaign encouraging followers to get their brows waxed or shaped at a
dedicated brow bar and the proceeds would go to a charity. The hashtag #browarchmarch was used for the campaign and has been used 2,600 times by followers.
#browarchmarch was the most used hashtag by the brand and its followers in March.
Benefit Cosmetics was re-tweeted 4,291 times which is almost 8 times the sector
average of a brand in Europe.
Adidas UK - #allincfc Adidas UK shared updates and scores on the Champions Legaue and Chelsea Football Club using the hashtag
#allincfc. These tweets engaged most with the followers in the month of March.
#allincfc was used more than 9,800 times by Adidas UK followers in March.
Sector Leaders in the United Kingdom (Based on the Unmetric Score for YouTube)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Food & Beverages
Hospitality
Insurance
Luxury
Home Appliances
February 2014
(Based on the Unmetric Score for YouTube)
Sector Brand
Home Care
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Sector Brand
Retail Chains
Retail
Telecom Services
Travel
February 2014
Sector Leaders in the United Kingdom
SO
A Closer Look at Selected Top
Brands
Honda – Honda Civic Type R Concept Unveil
Video Views Growth
Honda UK’s video unveiling the Concept Honda Civic Type R garnered a massive 180,000 views in March.
Virgin Money: Investments in Three Minutes
Video Views Growth Virgin Money’s video on investing was the most watched video on its channel in March with more than
28,000 views.
The “Live for Now” ad from Pepsi MAX UK was viewed more than 450K times in March to become the most
watched on its channel.
Video Views Growth
Pepsi MAX UK: Unbelievable Bus Shelter | Pepsi Max. Unbelievable #LiveForNow
Unmetric compiled this report by sourcing data from its own benchmarking platform.
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