Social Media Seminars for your Business

Ten Sessions to Jumpstart your Social Media Presence Social Media experts share insight and practical knowledge

on leveraging interactive marketing for your firm

2

“ It ’s not a matter of i f… but when and how well

you wil l use social media.”

We offer ten introductory seminars as well as individual, customized coaching and

social media management.

1

Social Media Overview

Introduction to today’s social media focused on “the Big 4”:

• Facebook • Twitter • LinkedIn • Blogging and micro blogging

Seminar includes:

• Why should our business participate?

• Social Media background, demographics and growth by platform

• Five Goals of Inbound Marketing and the Spectrum of Interaction

• Tools to manage each outlet • Strategies to engage current and

prospective clients • Case Study

2

The Social Media Overview seminar is a 90-minute session followed by an interactive question and answer session.

Who should attend?

• Business owners and managers • Marketing and PR agency account

executives • Corporate marketing and

communications staff • Senior executives

For the seminar:

• Participants should sign up for accounts on Facebook, Twitter and LinkedIn

• Participants should have their own laptop with Wi-Fi access

3

“The return on investment of social media is that your

company wil l sti l l be in business in 5 years.”

1

Social Media for Retail

An advanced session focused on platforms that retail businesses should leverage, including:

• Location-based services

• Four Square • Yelp! • Facebook Places

• Blogging • Groupon / Scoutmob • QR Scan Codes

Seminar includes:

• Why should our business participate?

• Social Media background, demographics and growth by platform

• Five Goals of Inbound Marketing and the Spectrum of Interaction

• Tools to manage each outlet • Strategies to engage current and

prospective clients • Case Study

The Social Media for Retail seminar is a 90-minute in-depth session followed by an interactive work session.

Who should attend?

• Retail business owners and managers

• Marketing and PR agency account executives

2

Social Media for Small Business and Professional Services

An advanced session focused on platforms that effectively impact small businesses and professional service firms, including:

• Blogging • YouTube • Yelp! and other review sites • Facebook • Twitter • LinkedIn

Seminar includes:

• Why should our firm participate? • Social Media background,

demographics and growth by platform

• Five Goals of Inbound Marketing and the Spectrum of Interaction

• Tools to manage each outlet • Strategies to engage current and

prospective clients • Case Study

The Social Media for Small Business and Professional Services seminar is a 90-minute in-depth session followed by an interactive work session.

Who should attend?

• Small business and professional service owners and managers

• Marketing and PR agency account executives

4

“Use of the mobile Internet is driving mobile device growth exponential ly faster that any

previous computing technology.”

1

Social Media for Real Estate Sales and Property Management

An advanced session focused on platforms that real estate professionals should leverage, including:

• Location-based services

• Four Square • Yelp! • Facebook Places

• Blogging • YouTube • QR Scan Codes • Mobile-based apps

Seminar includes:

• Why should our business participate?

• Social Media background, demographics and growth by platform

• Five Goals of Inbound Marketing and the Spectrum of Interaction

• Tools to manage each outlet • Strategies to engage current and

prospective clients • Case Study

The Social Media for Real Estate Professionals seminar is a 90-minute in-depth session followed by an interactive work session.

2

Social Media for Events

An advanced session focused on platforms to promote events and create an interactive guest experience including:

• Twitter • Live Twitter feeds at event • YouTube • Flickr • Yelp! and other review sites • Facebook • iPhone and other smart phone apps • SMS and text based apps

Seminar includes:

• Why should our event participate? • Social Media background,

demographics and growth by platform

• Five Goals of Inbound Marketing and the Spectrum of Interaction

• Tools to manage each outlet • Strategies to engage attendees • Case Study

The Social Media for Events seminar is a 90-minute in-depth session followed by an interactive work session.

5

1

Blogging with WordPress

An advanced session focused on blogging for businesses.

Seminar includes:

• Why should our business blog? • In-depth instruction on how to set up and manage a blog

using WordPress, themes, plug-ins, and widgets • Tracking visitors and understanding analytics • Integration across social media platforms • Strategies to engage current and prospective clients • Case Study

2

The Blogging with WordPress seminar is a 90-minute in-depth session followed by an interactive work session.

Who should attend?

• Business owners and managers • Marketing and PR agency account executives • Corporate marketing and communications staff • Senior executives

6

Twitter In-depth

An advanced session on Twitter.

Seminar includes:

• Strategy to leverage platform • Establishing a follower-base • Tools to manage accounts • Leveraging search function

and lists • Integration with blogs,

Facebook Pages, and other platforms

• Identifying key influencers • Monitoring brand mentions • Incorporating Twitter into

your customer service • Case Study

The Twitter In-depth seminar is a 90-minute session followed by an interactive work session.

Facebook Pages for Business

An advanced session on Facebook Pages.

Seminar includes:

• Strategy to leverage platform • Getting people to “Like” you • Tools to manage accounts • Customizing landing pages • Understanding FB Insights • Advertising on Facebook • Integration with blogs,

Twitter, and other platforms • Incorporating Facebook into

your customer service • Case Study

The Facebook Pages for Business seminar is a 90-minute session followed by an interactive work session.

Leveraging LinkedIn

An advanced session on LinkedIn.

Seminar includes:

• Strategy to leverage platform • Establishing connections • Tools to manage accounts • Writing effective profiles • Using LinkedIn as a

recruiting tool • LinkedIn Groups • Advantages relative to other

platforms • Integration with blogs,

Twitter, and other platforms • Case Study

The Leveraging LinkedIn seminar is a 90-minute session followed by an interactive work session.

7

1

Using Video and YouTube

An advanced session focused on integrating digital video into your social media platforms.

Seminar includes:

• Why video is important • Instruction on how to shoot basic blog-quality video with

inexpensive video cameras and smart phones. • Establishing your own YouTube channel • Strategies to engage current and prospective clients • Case Study

2

The Using Video and YouTube seminar is a 90-minute in-depth session followed by an interactive work session.

Who should attend?

• Business owners and managers • Marketing and PR agency account executives • Corporate marketing and communications staff • Senior executives

8

1

Webinars and Online Meetings

An advanced session focused on hosting online webinars and meetings.

Seminar includes:

• Strategy of extending your reach and building relationships beyond the local market

• Instruction on how to use GoToMeeting and Skype • Using Slideshare, issuu, and YouTube to archive meetings • Case Study

2

The Webinars and Online Meetings seminar is a 90-minute in-depth session followed by an interactive work session. This session will be held as a webinar to demonstrate the effectiveness and capabilities of the medium.

Who should attend?

• Business owners and managers • Marketing and PR agency account executives • Corporate marketing and communications staff • Senior executives

BrandOn! Atlanta’s premiere Inbound Marketing Firm

www.TurnYourBrandON.com

404.955.8447

@RitchBrandon

http://on.fb.me/BrandON

http://linkd.in/RitchBrandon http://blog.TurnYourBrandON.com SocialMedia@TurnYourBrandON.com