Social Media Presentation

Mohamed BarakatLauren Meyer

Anil ShettyKevin Hemer

Florida State University

http://animoto.com/play/FIGzD8six57Lzlwmp6ODFg

Introduction:

Goals:Provide background on social media.

Promote awareness of social media hazards, and positive self promotion.

Develop effective social media integration on campus.

Social MediaInitially, social media was for people to stay connected with friends. Amy Ratliff from the University of Alabama states the social media evolution to include “information disseminated through these avenues to educate, inform, survey, assemble, and protest everything from classroom curriculum, family updates, to breaking news.”http://studentaffairs.com/ejournal/Summer_2011/AreTheyListening.html

Facebook

www.facebook.com

FacebookDefinitionsProfile – User’s pageMessage – Private message from one

user to anotherWall Post – Public message on a profile. Group – Space where people can

connect about a common bond. i.e. cohort, team

Twitter

www.twitter.com

TwitterDefinitions:

Handle (@) – person or company’s user name

Hashtag (#) – creates links to common topic

Direct Message – Private message sent on Twitter

Tweet – A message sent on Twitter

YouTube

YouTube

www.youtube.com

YouTube

Definitions

Channel – Person or group account where their uploaded videos are hosted. i.e. Middle College’s YouTube Channel

Views – Number of times a video has been seen, and a metric used to gage popularity.

Social Media IssuesProfessional Consequences

– Educating students about the ramifications of their actions online and how they can affect life offline.

– Reinforcing that even if it is online, it is “Real Life”. Incivility Concerns

– Showing effective methods of hiding personal information on websites, not becoming friends with people you do not know.

– Being cautious with information regarding their location – Personifying the ramifications of their online actions can

cause serious harm to their peers and their own lives.

Social Media ConcernsProfessional Consequences–

http://www.businessinsider.com/facebook-fired-2011-5#this-one-is-classic-13

Awareness Program

- Developing an educational prerequisite before every academic year in order to access institutional internet/wifi.

- Employ a Electronic Civility Code that students must agree to when accessing institutional internet/wifi.

- Create an anonymous hotline for social media bullying/harassment.

Awareness Program

Educational Requirement- Student developed web based

infomercials- Making sure professional consequences and

incivility concerns are discussed- By using student developed content, it

portrays the information into relatable information. Which also enables staff to have the most up to date information on social media platforms and concerns.

Awareness Program

Electronic Civility Code

Middle College will empower and promote positive change through the use of social media. MC community

members will not manipulate, endanger, harass, or otherwise inhibit this mission, nor tolerate

those who do.

Integration Opportunities Co-Curricular:• Live tweeting with event specific

hashtags i.e. #mcorientation12 to create instant feedback about events.

• Offering incentives for “checking in” on Facebook at campus events or college initiatives. (i.e. campus speaker)

Integration Opportunities• Provide opportunity for students to

engage with high level administrators via twitter– Allows students to develop connections

with administrators.– Provides opportunity for administrators

to connect with students and evaluate campus culture.

Integration OpportunitiesSocial media uses in Academia• Developing Facebook groups for classes

which would allow an opportunity to interact outside the classroom.

• “Tweet the Prof” – enabling the classroom conversation to continue after the class ends. – Also empowering shy students to ask questions.

• Using hashtags (#) for students to reach out to professionals in their field to build professional contacts for future jobs.

Integration Threats• Appearing to be disingenuous– Students want something real, and

quickly realize when people are trying to deceive them.

• Preparing crisis management plan– In case of social media crisis developing

an institutional plan of action to protect students and remove threats from campus in order to protect the safe space created.

Review of Goals • Provide background on social media

• Promote awareness of social media hazards, and positive self promotion

• Develop effective social media integration on campus

The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.

- Rupert Murdoch