social media policies in universities
DESCRIPTION
Presentation at the Social Media Conference At Ft. Worth, Texas, 2013TRANSCRIPT
- 1. GETGETCONNECTEDCONNECTEDInternet ServicesSocial Media Policies in Universities Empirical studyGET IN TOUCH.+55 WWW.GETCOMM.CA [email protected] or tweet44 8956.888800, W. GEORGIA AVENUE, 175 VANCOUVER BC, CA [email protected]
2. GET CONNECTEDTABLE OF CONTENTS Information Layout Slide with Table3Information Layout Slide with Bar Graph4Information Layout Slide with Pie Chart5Thank You6TIRED OF WATCHING THE CLOCK?FASTER SPEEDSGET IN [email protected]+55 44 8956.888800, W. GEORGIA AVENUE, 175 VANCOUVER BC, CA 3. GET CONNECTEDSM in Universities The literature: Creating faculty or students learning communities Improving online learning Knowledge management in academic institutions Surveys: Marketing and recruiting (ACUTA, 2010) Personal and classroom use (Pearson, 2013)Figure 1 University of Massachusetts Dartmouth Center for Marketing Research.GET IN [email protected]+55 44 8956.888800, W. GEORGIA AVENUE, 175 VANCOUVER BC, CA 4. GET CONNECTEDSocial Media Policies Are they common?According to the 2011 Dartmouth study (Figure 2), 44% of respondents have a written social media policy for their schools. Why do universities issue them? .Protection of employer and employees DCMA, NRLB, accounts monitoring Preventive policy and based on real cases cases at KU & Northwest Missouri State U.Figure 2GET IN [email protected]+55 44 8956.888800, W. GEORGIA AVENUE, 175 VANCOUVER BC, CA 5. GET CONNECTEDEmpirical Study Questions 1. Who develops SM policies on campus? 2. What are the main goals and purpose of creating these polices? 3. How do creators of the SM policies perceive the roles of social communication technology in the university? 4. What are the main messages of these policies?Purpose of the studyTo create social media policy for IHE To raise the level of understanding of the use of social media at universities and colleges. To reconcile the need of a university community for free information flow and free speech with issues ofKnights Foundation , 2011accountability, security and privacy.GET IN [email protected]+55 44 8956.888800, W. GEORGIA AVENUE, 175 VANCOUVER BC, CA 6. GET CONNECTEDMethods Krippendorff s(2004) hermeneutic circle (the process of recontextualizing, reinterpreting, and redefining the research question)OA content and text analyzing applications (Coding Analysis Toolkit) to check high-frequency words, to view words in context, to create concordances, and to study patterns in texts and salient messages.GET IN [email protected]+55 44 8956.888800, W. GEORGIA AVENUE, 175 VANCOUVER BC, CA 7. GET CONNECTEDFindings Policy makers Marketing or Communication Department/ Legal Counsel Policies Purposes - regulate the employer liability and risk management/reputation management Social Media Roles promotion, marketing, image building, relationship building and support conversation, sharing informationMessages Authenticity and transparency (1 policy) Protecting confidential information (5 polices)Protecting universitys reputation (4 policies) Respecting copyrights (5 policies) Developing a social media strategy (1 policy) Respecting your audience (4 policies) Obeying terms of service on specific platforms (4 policies) Resource or liability? Nor references to learning , employee engagement, use in the classroom Restrictive messages prevailGET IN [email protected] from http://www.coseom.comWWW.GETCOMM.CA+55 44 8956.888800, W. GEORGIA AVENUE, 175 VANCOUVER BC, CA 8. GET CONNECTEDDiscussion Policy and guidelines should be written by a group which include all stakeholdersBureaucratize and centralize a process of communication or to build an academic communityReference to existing communication policiesInclude guidelines with less restrictivelanguageGET IN [email protected]+55 44 8956.888800, W. GEORGIA AVENUE, 175 VANCOUVER BC, CA