social media policies
DESCRIPTION
TRANSCRIPT
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Social Media Policies:Crafting a Uniform Policy Across your
Organization and Enforcing It
September 30, 2010
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http://commons.wikimedia.org/wiki/File:Magura_-_drawings.jpg
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Types of Social Media
Communication:
Networking:
Collaboration:
User-Generated:
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Social Media Risks and Rewards 6
Block and Deter
Neutral
Actively Engage
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http://forrester.typepad.com/groundswell/2010/09/social-growth-takes-a-breather.html
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Ability to Damage
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Office Gossip
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Regulatory Frameworks
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Public Companies
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Industry Specific
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•Advertisement
•Sales Literature
•Correspondence
•Institutional Sales Material
•Public Appearances
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Recommendations
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Monitoring
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Insert twitter picture
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History
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Who
When
What
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RSS
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Monitoring Social Media• Register blogs• Register Twitter• Comments on your blog• Comments on other blogs• Wikipedia• Google Searches• Third party Vendors
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Creating a Policy
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Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.”
Basic Policy
http://www.gruntledemployees.com/gruntled_employees/2009/03/a-tweetable-twitter-policy.html
- Jay Shepherd
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186 Examples in a variety ofindustries
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Social Media Risks and Rewards 41
Block and Deter
Neutral
Actively Engage
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Blocking, Alone, is Not Effective
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Guidelines for Web 2.0• Maintain Confidentiality• Securities laws • Financial Performance• Identify yourself• Disclaimers• Be respectful • Anonymous Contributions• Use of logos or service marks• Copyright
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Where to Find Doug
• ComplianceBuilding.com
• LinkedIn.com/in/dougcornelius
• Twitter.com/DougCornelius