social media playbook hootsuite

Intro to HootSuite January 30, 2013

[email protected]

401-290-7805

@thechattergroup

HootSuite

Copyright The Chatter Group 2013 2

This is your dashboard -- where you can update, schedule and review your social media channels. The majority of all of your social media strategy can be implemented through this portal. Visit HootSuite.com to sign up. A free account allows you to connect up to five social networks. You can preview a paid account for 30-days. After that you can pay $9.99/mo for most services, with a few optional upgrades available.

Publisher: Quickly view scheduled posts, past posts, or add new ones. You can access the Publisher by clicking on the paper airplane icon in the left hand rail.


You can filter this page by social media channel, or look at ALL scheduled posts. Try scheduling multiple posts per day, at varying times. Posts should be a mix of content, including articles, resources and job postings. Note: You do not need to schedule any posts to Twitter, as FB is currently set up to forward directly to that channel.

HootSuite is your DASHBOARD, where you can access your major social networking profiles and select one or all to post updates.

Type your message here and then select the accounts here.

Use the calendar icon to schedule posts. And be sure to use the Add a link box for url shortening and to track traffic.



Past Scheduled:

You can view previously scheduled posts in Publisher, under Past Scheduled. You can isolate just one social media channel, or view all items scheduled. You can view by day, week or month.

Streams: This allows you to see interaction on your social media accounts all in one place. A free HootSuite account allows you to connect 5 social media accounts. You can upgrade to a professional account to access additional features.


Custom Search: You can create custom searches and watch them in the stream.



Custom Search:

Click on the +Add Stream button in any feed that you want to add a custom search.

After you type in your search query, you can click on the radar button to append your stream to local results.

You can further filter your feed by clicking the down arrow and choosing Filter by…


Your search results will re-sort based on your filter. Without a premium account, you can only choose Keyword. If you see a business you are interested in connecting with, following or adding to a customized list, hover over the profile picture to access the down arrow and then make your selection.


Custom Lists: You can create lists of businesses that you want to follow or track. The list can be public, in which case others can see and subscribe to follow the same list, or private. This list will be created in HootSuite, but through the Twitter profile. You will also be able to view or edit this list directly in Twitter.


You can now choose an existing list, or you can create a new one. You can add a description for your reference. (Remember to mark the list public or private.) Note: If you are creating a list for the first time, you will need to go back to the profile you wanted to add and do it again. If it is to an already existing list, you will have that come up as an option here under My Lists.

Analytics:

Create custom reports, or use sample templates to generate traffic statistics. To access Analytics, hover over the bar graph in the left rail and then choose based on your needs. Quick analytics and the Ow.ly Click Summary (under Templates) are included in the free HootSuite account. A premium account will unlock more custom features.


Analytics: Look at individual url statistics to see traffic and dates of activity. Enter a specific ow.ly url or use the drop down to find one.



Apps: HootSuite allows you to add third party applications to your account. Some will have streams, others will have plug-ins and some will have both. Most apps have a stream available, and in some cases, you can publish the content to your audiences through the HootSuite publisher tool. For those with a plug-in available, you can send content from Facebook and Twitter streams to outside apps such as ZenDesk, Storify and Evernote.


Hootlet:

This web extension allows you to share content to your social networks as you browse other pages. You can even allow the Hootlet to Auto-Schedule your posts for you, selecting an optimal time to share the content and boost your audience.


Assign Tasks: For the business that has more than one person managing your marketing responsibilities, HootSuite allows you to assign tasks to registered team members within the app, and the ability to track the completion of assigned tasks. All Team Members must have a HootSuite account to receive assignments.


Real Time Search: You can search for your name, your business, the latest trends, to stay on top and ahead of the competition.


RSS Feeds: You can share your blog posts automatically across networks. The free version allows you to share one blog, the paid version allows you unlimited blogs.

social media playbook hootsuite

Documents