social media plan for advanced film project

Social Media Plan for Advanced Film Project, November 2014 Production Stage

Table of Contents

I. Objectives A. Tone: POSITIVE B. Weekly Reveal

II. Platforms A. Primary: Facebook & Youtube B. Blog C. Twitter

III. Dissemination A. When platforms are ready to launch B. Who to target for sharing

IV. Crowdfunding V. Calendar VI. Responsibilities

A. Grace B. Cameraman C. Minni

Objectives

Tone: POSITIVE

What about our movie is different How: Its place in the Kenyan media industry Who the crew is and their Hot Sun training

The team is a positive community How: Photos of happy moments Inspirational quotes Mini-videos Stories of obstacles and how they were overcome

Engage audience in the excitement of the making of How: Ask questions Thank supporters Potentially run competition but considering that moreso for release marketing

Weekly Reveal

Plan

Week 1

(16/11-22/11) Introduction to Facebook and crowdfunding pages Focus on start of production

Week 2

(23/11-29/11) Focus on crew and behind the scenes happenings

Week 3


Week 4


Week 5

(14/12-20/12) Focus on cast and hint at characters

Week 6

(21/12-27/12) Focus on wrap up of production Begin social media plans for release

Platforms

Primary: Facebook & Youtube

We have created a Facebook and a Youtube page for the film. Due to the pending name, they are temporarily both called Hot Sun Advanced Film Project 2014.

- The Facebook page is the center for all marketing. It will be used to market the film and share the story of its making.

- All Youtube uploads will be shared on the Facebook page. - All blog and crowdfunding updates will also be shared on the Facebook page

Temporary Facebook link: https://www.facebook.com/hotsunadvfilm2014 Temporary Youtube link: https://www.youtube.com/user/hotsunadvfilm2014/

Blog

We will utilize the Hot Sun blog connected to our main website to post pieces about the trainees experiences working on the crew. Workflow

1. Grace writes blog during the week 2. Sends draft to Minni to edit Friday morning 3. Minni posts finalized version on Hot Sun blog Sunday 4. Shares post to Kibera Film School Facebook page 5. Shares that post on Hot Sun Advanced Film Project 2014 Facebook page

Twitter

We decided a Twitter account would not be necessary until we are closer to the release of the film. For now, the @hotsunschool account will share Facebook posts and Youtube uploads. Until we have a title, cast and crew are encouraged to hashtag #HotSunFilm or #HotSun on all their posts. This will be communicated to everyone through the launch email.

Dissemination

When platforms are ready to launch

- We predict the launch date will be Wednesday, November 19, 2014 - We will:

1. Utilize Seed & Spark template from their Social Media Handbook to email cast, crew, and supporters asking them to like and subscribe to our pages

2. Tell every single person we talk to to check out our platforms 3. Share across all Hot Sun accounts: Twitter, Facebook, main website 4. Include links in newsletter to new pages

Who to target for sharing

- Aim Kenya-specific and global - Can utilize our existing Twitter lists for identifying connections

Communities that are relevant Organizations that do similar work Artists who influence us Press, including bloggers within our subject niche

- Where: We will create a running list with the main website, Facebook, and Twitter links (List Here) so the social media release team has a solid foundation when they begin

- Responsible for this research: Grace and Minni

Crowdfunding (In the works)

- Funds raised will go towards post-production and distribution - Focus on:

- Why our project is important - Why people should care - Why people should give us money

(A lot of this information will be answered transiently and in coordination with posts on our Facebook page)

- Crowdfunding updates will be disseminated through the films Facebook page - The MOMENT we have a trailer or snippet, it will be posted to the crowdfunding page

Cale

ndar

Responsibilities Grace

Task Content Who/What Date Time Complete

Facebook Post First Day quote & photo

20/11 12:00 PM

Facebook Post First Day quote & photo

20/11 9:00 PM

Facebook Post Inspirational quote & photo

21/11 3:00 PM

Facebook Post BTS photo 22/11 12:00 PM

Facebook Post General Week Update 22/11 9:00 PM

Facebook Post Share video 24/11 5:00 PM

Facebook Post Quote & photo 25/11 10:00 AM



Facebook Post Quote & photo 27/11 5:00 PM




Blog Trainee Pesh - Art 30/11 10:00 AM

Facebook Post Share blog 30/11 3:00 PM



1/12 9:00 PM







Blog Trainee Kelvin 7/12 10:00 AM




8/12 5:00 PM







Blog Trainee Josephine - Production 14/12 10:00 AM




15/12 9:00 PM







Blog Trainee Charles - Sound 21/12 3:00 PM



22/12 10:00 AM

Facebook Post Update on wrap-up 22/12 5:00 PM

Facebook Post Share video 23/12 ~

Facebook Post Wrap-Up quote & photo

Full crew or Nathan 23/12 9:00 PM

Cameraman

Task Content Who/What Date Time Complete

Mini-Video Crew 24/11 12:00 pm


Mini-Video Interesting moment 28/11 12:00 pm







Mini-Video Cast 15/12 12:00 pm



Mini-Video Its a wrap 23/12 ~

Full Video Behind the Scenes

Minni

Task Content Date Time Complete

Facebook Post Introduce crowd funding 21/11

Facebook Post Question to audience 23/11

Facebook Post Thank supporters 24/11

Facebook Post Crowdfunding 25/11















social media plan for advanced film project

Documents